Building Your Brand: Community, Collaboration, and Camera Confidence with Rosalia Lazzara-Tilley

She’s back! In the latest episode of the Girls in Property podcast, Athena Dobson sits down with the incredible Rosalia Lazzara-Tilley, founder and CEO of Manuka Media, for a fun and insightful conversation filled with real talk, laughter, and invaluable wisdom. Together, they explore the power of community and why supporting other women in property and finance is an absolute game-changer. Rosalia shares her professional journey—the highs, the hustle, and the reality of juggling multiple roles while staying true to her purpose.

They dive into the importance of personal branding and how social media can be used strategically to stand out without feeling overwhelmed. Rosalia opens up about the nuances of branding in different professional spaces and how understanding audience engagement across various platforms can make all the difference. They also discuss the significance of celebrating achievements—big, small, and everything in between—because recognizing progress is just as important as making it.

The conversation also touches on event planning and the magic of in-person community engagement, highlighting the upcoming Ladies Who Can event at MIPIM. This event aims to bring women together, create meaningful connections, and empower them to take up space in an industry that still has a long way to go in terms of representation.

Full of energy, honesty, and practical takeaways, this episode will leave you feeling inspired to own your space, build your brand, and find your people. Tune in for an uplifting discussion that proves once again—when women support women, incredible things happen!

How to get involved with the Girls in Property Community 👇

🎟️ Book your Ticket to the Girls in Property Annual Retreat

👩 Join Our Community

🎧Listen to Other Episodes

Thank you to our main sponsor Kim McGinley from VIBE Finance

GET IN TOUCH

📷 Instagram

📧 girlsinpropertypod@gmail.com

-
Don’t Miss Out! Click here to claim your FREE access to my Mindset Accelerator Programme. Start developing the mindset you need to become an outstanding property investor today! 🚀


Disclaimer: None of the content in our podcast is intended to constitute legal or financial advice. All interviews and statements are the thoughts & opinions of the hosts and guests themselves and should be taken as such. Any information used from this podcast is done so at your own risk.

Transcript

0:02

Good morning everyone and welcome to today's episode of the Girls in Property podcast. How is everybody doing today? I hope you're all great. I hope the sun is again, finally shining. I know I talk about this quite a lot. I am obsessed with the sunshine. I am half Mediterranean. But I really, really hope that the sun is shining for us today on this Monday morning, wherever you may be listening from. Recently I had some girls message me to tell me that they were tuning in, taking their children to school. One of them was taking their child to like gymnastic practice, which is so cool. I love that. And one of you was messaging me just to say that you're actually cleaning out your service accommodation unit whilst listening. So wherever you are listening from today, I hope you enjoy this episode. Well, I know you'll enjoy this episode because I have the most amazing guests and yeah, just let me know where you're tuning in from. So today I have a very special episode as always for you and I'm super excited to get this person back. on the Girls and Property podcast. She originally came on when me and Sophie actually interviewed her, which feels like an absolute lifetime ago now. And so much has changed for both of us since then. And I can't wait for you to get some amazing tips today and also just really enjoy a fun, vibrant episode. So without further ado, I'd love to introduce Rosalia Lazara Tilly. Hey Roz. Hey Athena, how are you? I'm good, I'm so excited to get you back on. Thank you. I'm really, really happy to be here because I follow your show with so much love and admiration for what you do. So I'm so delighted to be here again speaking to your lovely community. thank you. Do you know what is so wonderful about so much of what I see and I hope you see as well is, you know, we do get these questions quite a lot within our sector, finance and property to be like, is it quite cutthroat? Do a lot of people sort of tread over other people? Is there a lot of sort of anguish within it because it is such a high frequency kind of a place where there's a lot of money and almost like egos as well. And yes, there is that, but at the same time, there is also such a beautiful network of women who are supporting women. And I always say it's queens supporting queens, collaboration over competition. And I just love the friendship that me and you have created through it all. Like I remember the first time we met and kind of then how it grew from there. And it's just a really beautiful thing where we just kind of, I like to think just lift one another and always try and champion each other. Yeah, yay, I love that. So, could you please, like some people already know who you are, like a lot of the listeners will definitely most likely follow you because you are everywhere in the most beautiful way. But if listeners, for anyone who's new to the podcast, it doesn't know who you are or hasn't heard your story before, do want to just introduce yourself, tell everybody like who you are, what you do, maybe something like funky and cool about you, and then we'll take the conversation from there. I'm a very boring workaholic person, so there is probably not that much that's funky and cool. Just pure hard graft and like just pursuing my passion and you know, thriving off energy that comes to me and you just have to embrace it. So anyway, hopefully this will resonate with some of you and relate to some of you what I'm doing. But as a very standard introduction, my name is Rosalia Lazare-Tilly. And I'm the founder and CEO of Manuka Media, which is a personal branding and digital marketing agency for people in property and finance. So our niche is to create buzzing brands and buzzing content for people who are in property or in finance. So our clients range from property educators to like an interior designer, a mortgage broker, financial advisor. We work with banks and fintech platforms. So anybody in and around that kind of circle. And the reason we've chosen to specialize in this is because Money and property is sexier than Botox. That's what I believe. So when on social media you get a lot of trends that are to do with like how to make yourself look sexier and look cooler, what about if we stop trying to look good and actually do what is good for ourselves? Like we actually invest in ourselves, we invest in our financial literacy, we invest in our futures, we provide for ourselves. And you do that by building assets, by building brands, by building businesses, by building your financial education. So... That's why we've chosen to specialize in helping those people that are able to get that educational knowledge out there. So the more financial advisors and the mortgage brokers that I can empower to embrace social media, if I can help them and coach them into using social media as a stage and as a platform to get their message out there, then in turn, I'm serving the society and community because they've now got access to that video or that post that my clients did, which means they're learning about social media. sorry. They're learning about finance or property. So that's what we do. Now, that's my day job. That's what I do literally every single day. Other facets to me are that I'm also a podcast host myself. Recently, you came onto the show and it's called The Money Honey. And that's my contribution to my community from a woman in the industry. So from the perspective of I work in property, I've worked in construction, I work in finance, and these industries are typically known as dominated by men. right, and they've been male trades as such. But we know through this podcast and through mine and through many other events that there are phenomenal talented women out there in this space making huge waves and changing the narrative of the industry. And so for that reason, I dedicate my time to the podcast to bring those stories out just like you do, which is why I respect the Girls and Property Retreat, the Girls and Property Education, everything that you do around Girls and Property. I also spend my spare time contributing voluntarily in schools. So what I do is I get asked to be a guest speaker in school to talk to the next generation about the real work life, what happens after school, how to develop your career, but also how to not rely on your exams and your grades, even if you did well or you didn't do well. you're on the equal playing level field when you're out there because you need real life skills. So I teach them about the actual real life skills that you don't get taught in school. And in that, we obviously talk about property, money, entrepreneurship, public speaking, selling, all that kind of stuff. I'm a number one bestselling author as well. So I've written a book, it's on Amazon. got to number one in seven categories. So that was a really like... big achievement that I don't know, I never thought I would be able to achieve, but I did. And again, that was my contribution to my broker community and the financial advisors. I made a book for them that was about, you know, how to actually use social media to have a voice and to educate your audience. Do I do anything else? I think that's it. I think that's everything that I do. you sleep for a hundred years. I you I'm boring, I just literally work all the time and when I'm not working though I'm literally at the gym sometimes two hours a day but at least one hour a day. It's the only way that I can get off my phone. If I'm just chilling and relaxing I'm just always on my phone so the only way for me to get off my phone is to put the phone down and pick the weights up. That means for that one hour I definitely haven't been on the phone and it just keeps me sane. My husband and I love traveling. Any moment I get, I love getting, I know you do as well, we love getting on a plane and going somewhere warm and just getting a bit of sunlight on our faces. I would do a lot more because I work for myself. I could literally work from anywhere, but my husband has a full-time job and he's actually doing really well in his career, so I don't want to distract him from that. So we just go away whenever we can really. Yeah, that's... That's me in a nutshell. And the podcast over. Yeah, do you know what? And this is why I adore you. I adore you because you do so much, like you really do. And you know what, Roz, like as you were speaking, I could really relate to a lot of the things that you said in terms of, you you're listing off all these things that you did. And I was sitting here almost thinking to myself, my God, like I already knew this about you, but you know when you say it out loud, it's like, my gosh, she really does do so much. But then I get the same reaction. Like when I list all the things that I do, people say to me, they're like, my God, like, when do you have time to do anything else? And it's really interesting when you hear somebody else speak about it and you think, gosh, they do quite a lot. And you said something which really resonated with me, which is if you're relaxing at home and you're trying to just switch off and you're trying to watch TV and relax, you can't because your brain doesn't allow you to. Like Steve will be like, just put like some rubbish on and just relax. And he'll come back five minutes later and I'm on my phone and he's like, no, put your phone away. And I'm like, no, you don't understand. I can't do that. It makes me uncomfortable and I think there's real psychology in that. Yeah, so when you said about the unconsciously, I'm comfortable, like I get what you're saying. It's not that I'm consciously like I must work, I must work. It's that when I'm relaxing, an idea comes into my head and I'm an action taker. So I have to execute or I have to jump on that idea because otherwise I can't just let it go. But I just think you make time for things that are important to you and it doesn't feel like work if you love it. And I think that's how you feel. It's like, I love, you know, checking my Instagram and checking that, you know, Athena's just launched a retreat. and is advertising a retreat and I'm spending my time checking out, who's going, who's going to be there, who's the speaker. And it may appear like work to people, but sometimes I play at work and I'm playing all the time. know, I'm either going out for a cocktail or I'm organizing a retreat. you know, that's another thing that I do is organize like events and retreats to bring the community together and not just make it online. And you do that too. But when you're at the event, know organizing it. is like sometimes worse than organising a wedding, it's so intense. But when you're there, you're actually playing, you're with your friends, you're with people that you have built such a strong connection with, so you want to be there. Yeah, exactly that. And you're right, actually, with what you said. It is about loving it and being like, I'm quite a reactionary person. So if somebody needs me, I'm like, I better respond to this person. It's like, actually, you don't have to do that. But there's something in me where I really enjoy doing it. And so until I do it. But what you said that resonated with me the most is you put your phone down and you pick your weights up. Like, I love that. So I've become less so now because past Christmas, you know, I let myself go a little bit and now I've got to get back into it again. But like being in the gym is so therapeutic for me. It really is because again, I'm all, I love setting goals. I love smashing my goals. Like that's just inbred in me. And so I love setting like personal bests and then deadlifting it and then going again a week later and maybe lifting more. Or if I'm not lifting more as far understanding why, what have I eaten? What's the nutrition? Like I just kind of love that element of it. So when you said put your phone down, pick your weights up, I'm like, actually, that's the only time I'm not on my phone is when that happens. And then last night, actually, because like on a Sunday, you know, we have family lunch and we're together and it's lovely. And then basically for the rest of Sunday, like I'm planning my next day, you know, I'm planning my week, I'm booking my gym sessions, I'm organizing like my week. And then it gets to the point where it's like, OK, I actually have to physically make myself just watch TV because otherwise I will be picking up the phone and doing something else. But then last night I just said to my husband, I just said to Matt, was like, can we just play some board games? Because I literally I'm sitting in front of a screen. I'm either sitting in front of a TV screen or a phone screen. And so like, yeah, we played board games for about two hours. We played three different games. And yeah, it was just so love. Again, I need to be doing something. You know, my brain needs to have like a stimulation that distracts me from being on my phone. So for example, if I on holiday when I was younger, I used to love sunbathing on a beach and just just sit in there. Whereas today if I do that, that's it, I'll be like either reading or like working basically. So in order for me to relax on holiday I have to go sightseeing, I have to go and do an activity, I have to go and do a task, otherwise I will be on my phone. And so that is like the the other side that people don't, I guess they imagine it, but that's what you don't see when you work for yourself or you're in this digital world and you're, that's the way, even if you're not a content creator, you are in a digital world and that's like on your phone, you know, where you pay for something or you call something, like everything's on your phone. So yeah, I try to do activities that take me away from it. Yeah, and it's so important to talk about because it's literally like talking to myself when I talk to you. Like I'm nodding along like one of those nodding dogs in the back of the church, like, know, those Churchill dogs that like nods along. And like, that's me, like everything you are saying. Yeah. much more stunning than a Churchill dog. don't look like a Churchill dog. No, exactly. You're the one that just compared yourself to a Churchill dog. You're stunning, yet melting away. Yes, stunning. you, but you know what I mean? Like I'm like yes, Roz, like everything you're saying I'm like, yes, that's exactly me. I love going on city breaks. Like recently when we went to Egypt, me and mum, we were sitting on the beach. She was literally like, why are you on your phone the whole time? Like, look where we are. And I'm like, mum, you don't understand. I can't switch off. have so, like my head is constantly buzzing with the next thing that I have to do. the only way we can switch off is if we go quad biking or if we go ride a camel or if we go do something. So that's what we ended up doing. Cause she's like, I can't stand you on your phone this whole holiday. Like I need to get you doing something else. And I was like, yeah, but it's hard and it's hard and our businesses are our phones. Like, you know, the DMs, the communication, that's how we make money, Roz. Like that's the reality of our life. And hopefully there is a way that we can, you know, and for listeners as well, I spoke to somebody recently who messaged me actually. And she actually said to me, Athena, I'm so sorry that you probably feel I haven't been in contact for so long because we used to contact each other quite a lot. She's like, I actually came off of social media. I actually took a detox. I actually had a break from my phone and I spoke to her about it and I was like, hope you're okay. And I wish you well. And she says, I just needed that release. I just needed that break. And I feel a lot better now. And I think that that is an important thing to talk about. Cause what we're going to talk about today, which I'd love to talk to you about is. how social media and personal branding and everything can be so incredible for your business. But I think actually it's a beautiful way to start this podcast is actually with a caveat to say there are moments when if you do feel it's overwhelming or it does feel too much. First of all, understand why that might be. And maybe we can discuss that and that there are reasons why you might feel like it's too much. But at the same time, if you do feel like that, you are in control of your own destiny, you're in control of your own life. Just switch it off, take the apps off your phone. have a break, have a detox, and that's perfectly okay as well. So I think it's important to almost have both of those conversations today, Ros. Yeah, just let's start with the latter. I actually don't recommend coming off. That's not something I have, but I see it a lot. People like coming off and then they come back and they're like, hey, everyone, I've been off social media. I'm like, that just defeats the object of everything you've just done. You've basically gone away to give yourself some time and then you've come back to let everyone know what you've just done. It's like, well, then why are you back? Like, I don't agree with coming off social media to give yourself a break, okay? This is... an extreme mentality which means that you're either binging on social media and then that's why you have to like it's like gorging on chocolate or binge drinking over the weekend you're like that's it i'm not drinking for the rest of the month that's kind of an extremist personality that i i'm not a psychologist and i'm not here to give therapy or advice or anything but i just would invite you to have a look at if you've got this kind of extreme behavior in other areas of your life where you like spend loads and loads and loads and loads of money and then you go to eating beans, then you gorge on chocolate and then you go and like starve yourself and go on like really invasive ways to kind of lose that weight. Do know what I mean? So I just think social media can be a safe place if you know how to use it and also can be sustainable if you nurture your algorithm. like delete the stuff that isn't serving you. Don't come off it and then come back to all the stuff that was affecting you in the first place, just like remove, unfollow and search for things on social media that are beneficial to you. So like there's so much motivational stuff that you could be listening to. I love listening to like Denzel Washington on social media or Tony Robbins or, know, whoever you subscribe to, like listen to someone, like, you know, look at what Deborah Meaden's doing in you know, in investing. So you can surround yourself with educational material, motivational. healthy, like it's so much more than just what are my friends up to. In fact, I don't really use social media anymore for my friends or family. It's not somewhere where I engage with my friends. If you're my friend, you'll text me. Like if you're my friend, you'll be in my DMs on WhatsApp and you'll be like, hey Roz, are you up for a coffee? My friends who are just watching my stories but never get in touch, never clap, never like, never celebrate, are just lurkers. They're just watching what I'm doing. and they're not really celebrating me or I can't celebrate them because they're not sharing what they're doing and it's just a bit yeah so social media can be sustainable safe and it doesn't have to be something that you have to completely eradicate from your life because it's affecting you that much yeah like just like a bit of chocolate is always good you know Yeah, do you know what? I love that and that's why I love this podcast as well. I love actually hearing different opinions and different views and you actually made a really great point. I think I've got kind of an all or nothing type of a personality. Like I am all the Jaffa cakes in a box or no Jaffa cake whatsoever. I am that girl. hate that game by the way. So, but if you love that, fair enough. Like I, I'm, guess I'm all the way. I don't know if I'm all the way or nothing. I don't know because I'm very consistent with my gym and I'm very consistent with work. don't like, I don't work till just, just as a reveal. If people think that I'm like, oh my God, she must be working. I have never worked past 6 PM or 7 PM. Like I literally get so sleepy. I'm not one of those people. And sometimes I feel like, Oh, is that why I'm held back? Maybe that's why I haven't got a seven figure business because I'm not working till one o'clock in the morning. Or maybe that's why I'm not as successful as other people because I'm not there pulling all nighters. Even at uni, by the way, I was that girl that didn't drink and used to go to bed at 9pm ready for her lectures in the morning. I was not an all nighter. My roommate used to come back drunk as anything from a night out and then she'd open her laptop. I was like, what is she doing? I was like, why is she typing of a night out? Is she typing her diary like what she did on her night out? Because I wouldn't make any sense. So I guess that's my way of not being extreme is because my body just doesn't physically allow that. I don't binge drink. I don't binge eat. don't, you know, that I'm a, I guess I can try sounds like a control for someone listening to this, probably being like, well, she's a control freak because I am I'm controlling like the state of my well-being and as much as I can. I'm I don't like feeling drunk. I don't like feeling bloated to the point where I feel really, really sick. And I have been there before, because don't realise where you cry, because food gives you that like positive endorphin, right? So you don't know that you've hit that point. But yeah, I won't let myself get there because I know what it feels like to try and work your way out of that when you have been binging, when you have been like really hung over. I know how hard it is to get out of that. And equally, like when I'm on like work mode. I'm working, working, working, but then people will be like, how do you have time to go to the gym? I'm like, because I make time. If I can work in my business for eight hours a day, I should be working on my body for at least one hour a day. Like that should be a priority. Otherwise, what am I working for if I'm not going to be around to enjoy it healthily? You like you have a responsibility as a business owner, as anyone, to be honest, if you have a family, to be a healthy version of yourself, because people can... I have a that I have to pay. I have to be on it. I have to be responsible for their livelihoods as well. I'm paying them to do something and I want to be the best version for them too. So yeah, that's my way of stopping the extreme behaviour of going one way or the other. No, I love that. Little and often, definitely is always the way. Yeah. And actually in all seriousness, I know I was joking about the Jaffa cakes, but in all seriousness, you made a really good point, which is actually consume, consume, with purpose. And also, like you said, do like, go find things that make you happy, go find things that motivate you and therefore don't come off of it completely, but maybe just take a slightly calmer approach to it and a more positive approach to it and kind of understanding of why you, you even feel the need to come off and maybe just change your habits slightly. So let's go with that. I like that. of what you actually want. So like if you find yourself at home all day on your phone, just replacing one of those hours with a walk doesn't mean you have to come off social media altogether. know, going cold turkey like that might, you might find it harder and less sustainable because you don't know what to replace that time with. So like put your phone down, don't take your phone on a walk with you. And just go out, you know, maybe it's your the other thing is people wearing those watches I don't even know what they're called with your phone alerts on there get it off You are not go go gadget, you know, is that his name gadgets for that inspector gadget guy Get that thing off your wrist if you want to count your steps You do not need your phone connected to that that's simple as you don't need your notifications You don't need to be distracted even at the gym. By the way, I do not wear a watch Because I know if my heart's working, you can see from my face and my eyebrows melting to my face that I'm working. That I don't need my watch to tell me, well done, Roz, you did a good job today. I'll be like, I am sweating over here. I think I did a good job. Do you know what mean? Like, we don't need that. Honestly, I love that. And I'll tell you this, just before I move on celebrations, I'll you what, I'll never forget, and I will never ever forget this. I remember being on holiday with mum and Seville, and I was walking, having a great time, right? And I had this Apple watch on my wrist that was attached to my phone, and I was walking through Seville. Roz, I can't tell you the anxiety I had walking through Seville, where my watch on my wrist, all I felt every two minutes was, buzz, buzz, buzz. Like it just buzzed me every two minutes. And I said to mom, I was like, mom, have to stop. this, literally my anxiety levels are like an all time high. She's like, Athena, like take it off. Like, what is the matter with you? Like take it off. And that as soon as I took it off, literally like should have been there, but I just put it in the hotel and I was like, my God, I feel like so much better. And that sounds really bizarre. Like why would we even think that that was a good idea to have? And you know, when you're at dinner with friends and they have these Apple watches and they're like, And literally you'll be talking to them and they'll look at your, they'll like look at their wrists and I will actively say to my best friends, maybe not people I know that well, but like sorry am I boring you? And they're like no it's not that, I just got a notification on my wrist. I'm like I don't care, I'm talking to you. say to them, be like, do you need to take that? Is that important? Do need to take that? That's my how I say it, because, yeah, I've seen people there and they're like this, they're like glancing down their eyes like, and I'm like, I can see you, I can see that you're checking your... Why are you pretending that I can't see you? But yeah, it's just so distracting. That's unhealthy. I know it is. Right, moving on to celebrations then, Roz. So, in true girls and property style, what are you celebrating at the moment? It could be professional, could be personal, what are you celebrating? Okay, celebrating. Okay, so what are we celebrating? Well, one thing is that a property investment that my husband and I are going through at the moment is imminent and we've got pre-planning coming through. We've got, you know, the builders went in on Saturday just to give us like an official quote for the conversion that we want to do. So we can't really celebrate it because it's not in in, but we are proud of our journey. Like we're celebrating like our commitment, our learning, our, you know, being able to handle this in and amongst everything else that we're doing. So that's good. Also, there is a very, very, I can't say what it is, but because of that property deal, there is something that's going to come off the back of it that is very, very exciting, but I can't tell you what it is, but I will, if it's official, I will then. share it but I'm talks about it in the background so I'm kind of trying to breathe through that so hopefully you know fingers crossed that's going to be good. I'm also celebrating that I've been on TikTok again for two days so I came off it not contradicting myself from what I said before but I came off because I had no strategy so I'd originally built a channel of 12 000 followers in three weeks And then it wasn't relevant for my business or the audience. So I came off it. I was like, you know what? It's not relevant. I'm just like sucking into the vanity metrics here. But I was teaching my clients how to use it. And then now I've gone back on and I've only been on it for two days and I've already had it. It's blown up. I've already had a video that's gone over a hundred thousand. One video is 24, one video is 36, one video is 11,000. So my messaging is is my new strategy is working. So I'm celebrating the fact that for a while I kind of belittled myself and kind of was really harsh on myself thinking, come on, Rose, you're a content creator. Surely you should be amazing on every single platform. You should be famous on YouTube by now. And I had this like unrealistic expectation that just because I was a content creator or a personal brand strategist, I should be perfect at every channel. But the reality is I wasn't. Now I'm putting myself to the test and I'm challenging myself and I've got the evidence and I've got the proof and watch this space. I'll be doing that with YouTube and you know, I like to, think that's how I fight imposter syndrome and I fight it with facts. And if I can prove to you that something is real and that I've done it, I don't try and sell anyone. Like I've had clients being like, Roz, can you help me with YouTube? Yeah, in theory I can, but there's something inside me that stops you. from working with me on your YouTube because I don't feel like a success on YouTube, so I won't sell it. But then my clients are like, yeah, but Ros, like, I want a YouTube channel. You haven't wanted a YouTube channel. I want it. So I want you to help me with camera confidence. And I want you to help me with hooks. I'm like, I know I can do that, but I feel like I need to prove myself. And so yeah, I'm celebrating the fact that, look, I know what I'm doing with TikTok. And I feel like so much more confident now that I can. bring my clients a new dimension of my coaching. The better I get, the better I can make my clients. So that I'm celebrating. my God, I'm going to Cannes, Mipim, so we've got a sellout event. So for anyone who hasn't seen me post about this, there is, you're not coming, are you, Athena? Got it. But maybe next year. So there is a global real estate conference that happens every year. and it's organized by a company and the event is called MIPIM. Please don't ask me what it stands for in this moment, I always forget, but it's a real estate conference. And so you'll have like the whole globe, everyone from all over the world coming about like their developments, or they might be architects, or they might be developers, or they might be bankers. And in the UK, the culture has been that a lot of... like the banks and the advisors and people in property will go there to mingle and network. Now this has predominantly been known as a, can I say it, as a sausage fest, okay? Like it literally is blue suits and blue delays with beige chinos and your loafers and sunglasses all throughout Cannes. Like if you land in Cannes, you'll be like, Why is there a swarm of men in blue suits? That's what it will be. And they just basically drink rose all day and all night. And it has historically been known as a very bunga bunga party. Unfortunately, it's had that reputation. So I never in a million years, even though I've been in property and finance for 10 years, it'll be 10 years this year. So I started in 2015. Even though I've been in this industry and I've known my bosses and my colleagues to go to MIPIM, I've always thought it is gates closed for women. Like you're not allowed to go. And when I started my own business, Manuka Media, and I'm, you know, my clients are in property and finance. I had it one year last year where a client of mine said, Roz, are you going to MIPIM? I was like, no, no. I actually almost thought like, why is he asking me? Lovely, like loveliest client. He was like, why not Roz? And I was like, Yeah, what the fuck not? Not actually, I should be there. So that's when I was like, hold on, if I'm trying to be a woman in property and finance and I want the narrative to change, I need to be the story and I need to be the narrative that drives it. I can't expect someone else to do this for me. So anyway, I bought tickets to go. I obviously got all my yellow suits together, all my yellow outfits, because I knew everyone was going to be dressed in blue. And honestly, Athena, it was like... It was like I just set off a rocket in the middle of Cannes and I was using my camera, I was like creating content out there. And then I just promised myself next year I'm gonna come with an army of women because they deserve to be there, they deserve to be represented, they deserve to be seen. And it might take me to nudge them. So I'm not working on this alone, on this quest after I went. I joined forces with Kim McGinley, who is the wonderful sponsor of Girls in Property. So I'm glad that she is. So me and Kim teamed up and then we had a third arrival, Anastasia from Isla, who you've also had on the show and a very close friend of yours and mine. And as a trio, we decided to create a new company, a new event called Ladies Who Can. which is the play on word with the city and also ladies you can, you can be there, you can join the conversation, you can be seen and we've got this like champagne breakfast reception in a private villa with a swimming pool, we're not going to get in the pool but you know we're going to be like in this lovely villa and we're going to introduce women to the world of Mipim and then we're going to take them all to the centre of Cannes where those people I said were hanging out and we're going to release them into the city and say like Go and network, go and mingle, there's deals to be done. And if you're sat at home letting the big boys sort the deals out, then don't blame yourself or don't blame society that you're not getting the opportunities. If you want the opportunity, get yourself a ticket, get yourself a plane ticket and go and mingle with where the conversations are at. So yeah, that's what I'm celebrating is that it's a sellout event. It hasn't happened yet, it will happen in March, but yeah, tickets are sold out, the villa is full, we've got our sponsors and we are ready to go. Ready, ready, ready. that. How many are you? How many are you going? 100. 100 women? Hold on, you've got a villa for 100 people? So tickets, well tickets only at the villa we've capped at 70 but there's a long wait list over 100 so we're saying to everybody if you can't because we can't squeeze them into the house so what we're going to do is meet them in the square so in the square it's probably going to evolve to like anywhere between 100 to 200 women who didn't make it into the villa but will meet us at the kind of open air networking event which is in the square. I want to see this villa for 70 women. I wanna see it. yeah, it's huge. It's a huge villa. I will be vlogging this. By the way, there is already a vlog of my experience from last year. So if you go on YouTube and you type in MIPIM, that's M-I-P-I-M, 2024, maybe Athena, I'll send you the link and you can share it. But there is a vlog that I made from my experience in 2024 and there will be another one. So I'm bringing someone from my team to, you know, walk around with me and film me basically the whole way. But yeah, the villa is like an open, obviously, it's sunny in Cannes so we're going to be outside in like the garden area which where the swimming pool is and yeah there's going to be hopefully they'll all turn up but yeah they're all registered so Wow, that's amazing. I love that. To be fair, you had so many celebrations there that I was just like beaming for from ear to ear. I was like, my God, look all these amazing things. First of all, like welcome to the world of like property investing as well with this amazing project that you're doing. Like that's so exciting. I obviously adore what you're doing for ladies that can. Like I think that is just ingenious. I think it's needed. And I love this Ros, like, you know, feel this, which is we can't just expect somebody else to be that change we want to see. I always say, you've got to sort of represent it yourself. And it's not easy. It really isn't. When you're trying to start something new and you're trying to start a movement, as it were, like it is hard work. It really, really is because you have this passion, you have this like drive. Like for example, even selling tickets to something, let's just be really real about this. Like, you know how amazing your event is going to be. I know how amazing my event is going to be. We know that in our hearts because we put everything into it. But at the same time, it's about then the women understanding that and wanting to champion what it is that we're doing. Because quite frankly, if the women don't champion it and don't come forward and say, this is what we need, this is what we require, I support you, I'm going to buy a ticket. It isn't financially feasible to carry on. And in which case, the spaces that we are trying to create for these women die. And that's really sad. And so I am unbelievably happy and like just overjoyed to celebrate the fact that the women came forward for you, celebrated you and that, and that this is sold out for you. Like that is huge, huge. And I'm just picturing the sea of these blue suited men and these women in let's face it, Kim's going to be in probably purple. You'll be in yellow. Anastasia might be in like her greens and her yellows and her reds and whatever she's doing. And you're just going to be this color amongst these blue suited men? Yeah, we are bringing that buzz and that colour to Cannes because there are too many women that are incredibly successful, incredibly talented, that are in the shadows, are holding themselves back and only you're doing it to yourself. No one's not wanting you to be... When I was there, like, look, there's a different time to talk about mipping, but, you know, it's not like... Not everyone's welcoming you with open arms. We know this, you know, in the office or, you know, on a construction site. We know this. We know that discrimination still exists. We know that that, you know, that that energy still keeps us divided. We get that. But that's why you have to come with colour and positivity and scream even louder. This is not a we're against men, we hate men campaign. We're not going to be protesting outside. You know, we're coming with like, hey, we're here. We want to be part of conversation. And we're here to do some business. Like we want to do business and we deserve to be part of this. You know, like the golf clubs that, you know, when you get invited to, you don't get invited. I've been in banking, like I said, for 15 years or 10 years. And when there was golf days, they used to invite me to the spa day with the girls and the men used to get invited to the golf. And I was like, but I want to be on the golf course because some of my clients are on there. And even if I'm just driving the buggy, because I don't know how to play golf for such, I should be allowed to be part of that conversation. Why are you segregating boys and girls? So yeah, that's the whole point of it. No, I agree. You know a lot of women learnt, I know, learnt to play golf so that they could then go to the golf courses. Yeah. want to, it's such a committing and expensive sport, but more so than expensive, it's so time consuming that I really, really do want to learn it. And I did try and go for a few sessions because my husband has been good in the past, he's just let it go a bit, but he has been good. And I was like, my God, I really want to learn this, but it just takes so long. Yeah, no, I agree with you. I agree with you. It's such an interesting one. yeah, but amazing that you're doing this movement for the women. And yeah, I love it. It's just so important, you know, that we champion in all ways each other all the way with it. So yes, amazing. And then quickly, am I celebrating would be... my God, what am I celebrating so much? Do you know what? out. Well, the retreat is out, so at this moment when the recording goes on, there's just under 20 tickets left to the retreat, which is incredible. So really, really happy about that. I thought, do you know what I did this year? And I thought it'd be okay, but I put it in April because I've done it for the last years in April, basically. But April has been a bit weird this year because it kind of falls randomly with Easter. Easter's a bit weird this year. And so what's actually happened is I thought I picked the perfect sort of Friday for it, but I think some people are away. So for example, I really should have been sold out by now, Roz. Like I should have been sold out if we're just being honest with one another. Should have gone a long time ago. And those 15 tickets that are still available, literally over 15 women who usually would come to the retreat have said, I'm skiing that Friday, I'm on holiday that Friday, I've got the kids that Friday. like there's something there. So that's a really interesting one going forward and kind of a lesson for me in regards to what I started doing in my community, cause I'm going to be doing more. okay. I can say this in the community. I'm going to be doing more in-person workshops going forward because it's fantastic to have an online community and it's amazing to have that. And I love doing that because then it's accessible for everybody geographically, but a lot of women in the community do want that in-person interaction and more so than just once a year. So I've listened and I've said that I'm going to be hosting in-person workshops quarterly going forward. And the first thing I did was I put polls out to discuss what dates would be best for the women. And I heard from the women and the vote was unanimous in all of the different ways. So therefore I was able to say, this is the date that we're gonna do because this is the date that you voted for. And so going forward, when I actually go to do the retreat the follow up next year, probably, I'll probably look at what... People are voting for is May better is April better something along the lines of that but to be fair was April 25th know, we're only in the end of February now, so there's still time to go only 15 tickets left So yeah, I mean it will sell out. It's just I'm very impatient and I would rather have it just sold out by now But then you could be attracting new people you haven't even met yet that will be coming into your world and yeah. well, so here's the thing, you're 100 % correct. So all that's happened so far is I've only announced Ella Hardy as one of the main speakers who does land development, an amazing, amazing girl. Now the other two, no, the other, well, the other two main speakers I haven't announced yet. And what happened when I announced Ella was actually other people from her community came forward and said, we'd love to buy a ticket. And so I've now got people who have bought tickets who have been knowing Ella for a long time, but wanting to get into girls and property. And the same will happen with the other two speakers. know it when they share it with their community. And then of course my bonus speaker and then the expert tables get announced. So it's amazing. And it's kind of this world, you're right, where different communities kind of come in. So yes, I'm celebrating the retreat, which by the way, just going back to what you said originally, you are 100 % correct. It is more stressful to put on an event for a paying customer. then it is a wedding by far because they're a paying customer. it's a wedding, I'm like, mate, you're here for free, like chill. Whereas if it's a paying customer, you're like, my God, I have to make this the best thing since sliced bread. So, you know, there is pressure there. And then finally, the last thing I'm celebrating, which is what I mentioned just before we came on the podcast is I'm looking to get some branded merchandise done now. So yeah, so I'm speaking to a couple of people. I'm going to get some gilets, some hoodies, some t-shirts, and just really spread girls and property. just as far and wide, so I'm gonna celebrate that. Roz, so questions for you that I've been dying to ask you in relation to personal branding and really sort of helping some of the listeners because a lot of the time we'll get a lot of listeners who potentially aren't on social media, don't really know how to get their personal brand out there. The most common question we get is around, or should I be actually, let's say that they have a full-time job in law, for example, but then they also want to show off that they're a property investor. They're like, yeah, but I don't want to confuse people where I post about law and then suddenly I'm posting about property investing. So therefore I think I should have a law page just for law. And I think I should have a property investing page just for that so that there's no confusion. So I get that question quite a lot. So I'd love to speak to you about that one. And around kind of this vibe of personal branding and people believing that maybe they shouldn't be leading with their personal brand, but they should be leading with their company brand. and how it all sort of fits together with doing that really. Do want me to begin? Where should we start? Can we start with this one first? Because I think I get this one the most frequent. Can we start with a person who has a full-time job, so therefore they don't want their bosses and they don't want their colleagues to see what they're doing at the moment within property. So that's one. And then someone who does law, for example, and property, and they don't want people to get confused between what they're doing at the moment. Let's start with the first one which is you work full-time but you don't want your boss knowing what you do. It is too open the internet to and especially if you're going to be the face of your property business that I can't promise you that if you start a page that is just property related and you don't follow your boss and you don't follow your I can't promise you that you won't eventually get found like At the end of the day, your face is recognisable and your algorithm also picks up who is in your phone book. You know, when you like join TikTok, it'll be like, do you want to add these people? So if you join TikTok, your boss is likely to then see that you are a member on TikTok and find you, even though you don't proactively go looking for them, they might find you. So yeah, way too dangerous. If you're really, really, unfortunately, if you really, really, really can't do your own thing outside of your full-time job. then are you even in the right job in the first place? But anyway, that's your life, that's your decision. If they really have that much say over your private time, that tells me a lot about your company culture. And if it's not conflicting, like if you're, okay, look, if you work in, if you work as a dentist and then you start posting privately that you do private dentistry work, then your company might be a bit like, well, this is conflict of interest that I get. But if you work for Simmons Bakery and then on the side you're posting about property, I don't see why there should be a conflict there. But entirely up to you, it's too dangerous territory for me to tackle that one. It is tough. But I'll tell you this, I used to work for Icework. just, know, me being a business owner is a novelty. But I've always had a job all my life. Ever since I was 14, even during studies and you know, studying, I always worked. But when it got to my first London job ever after graduating, I was about 22, I read the book The Secret, and someone introduced me to that book and I was like, oh, oh, you mean like I can do more than just this? Like I don't have to just go to work. I genuinely had, I thought I was mature and very like broad minded, but I think that book allowed me and gave me permission that I didn't just need to work a nine to five. And so I started doing what my generation and at the time called like side hustles. So I knew that I was working in this London corporate job for money because I knew it'd be good for my career and my CV. But what I really studied was languages. I started like my first business when I came out of uni was teaching languages privately like Italian and Spanish. So I used to make some pocket money on the side and that was enough for me to know that I was doing more than just like sitting on a paycheck Monday to Friday, right? So I was doing that and I won't lie to you, you my bosses, when they realized that I was doing things outside of work, they started, know, HR kept them in check, but they were making remarks like, so... are you getting on this month with your targets you know and things like that and I was like yeah I'm on track they're like yeah because I've noticed like you go like in the evening you do this this and that and I'm like yeah that's my evening that's my private time that's my private quality time that I can do whatever I want with that so yeah it I knew I wasn't going to be an employee forever I knew I wanted to have my own business and so I used my evenings and private time to do what was important to me. And that meant like doing other businesses, starting side hustles. I had part-time jobs. I did whatever I needed to do to kind of not tell my boss I was escaping the nine to five, but I was saying, well, look, I'm earning some extra cash or I'm doing some extra things. know, I don't, yeah, that's my private time. So that's my answer to that question. No, it's good. It's good. It's definitely an interesting one. And I love what you said, which is if your company or your bosses are trying to dictate what you do outside of their time, that's kind of quite questionable, isn't it? Because we have this notion where they should not be dictating to you how you should live your life. All you do is go to earn a wage to go and sort of live. And so I like this idea that if there isn't a conflict of interest, Maybe have a conversation with them or maybe just do what you do because it's private. Yeah, don't even ask permission. Yeah, you don't need to ask permission, do you? You're doing property on the side. Everyone knows in her workplace, my mum has a, she's a sales director, she works in recruitment, she's incredibly successful. She has no interest in being her own boss, but she, even though I know she'd be phenomenal, she invests in property and that's her pension plan. That's her way of providing for her family and leaving a legacy for her children. She loves looking at Rightmove and looking at properties. you know, in her spare time. And so you, as I imagine the person you're thinking of, Athena, might be in property. Like if you're using your nine to five wage, right, that is your brand. Like that could be your marketing strategy for your social media is that you use your law income to buy assets and to invest your money wisely because otherwise you're just making a paycheck, you're making money, spending it, and then you have to go back to work again to make it again. Whereas actually you are a wise... lawyer, a wise employee that actually is using their money to build generational wealth and to build assets and to build a pension for themselves. It's very, very, very common. You might end up actually attracting your boss as an investor. Have you considered that, that your boss may not actually know how to use their money and they haven't got the time to invest. And so they find that, you know, they come across your LinkedIn, they're like, what do mean you've got a portfolio outside of work? How'd you do that? Be like, well, I can show you. And actually you can end up having your colleagues and your work and your boss as a client. Yeah, you know one of my one of the girls in property she told me this the other day which made me laugh so much because it didn't surprise me about her. She rents accommodation in London. The landlord that she rents from has now become her investor for the next projects going forward. And I was like, of course they have like that's so you. I once went on a shoot with someone who does service accommodation and she bought one of our packages, which is like the content creation day. So where we do three months of content in one day. So bulk content creation, camera confidence. And she was like, I need this. need to put my business out there. And we did that. And then whilst we were at that property, beautiful, stunning architecture, stunning property. And I was, she was putting her clothes on, like she was changing for her outfits. And I was speaking to the host and I was like, so this is stunning. Like, did you used to live here? And he was like, no, no, this is my home. And he goes, yeah, but it's just so time consuming managing it. I was like, well, my client who's actually in front of the camera today could manage this for you. And he was like, could she? And then like, she just got the deal there and then, because I was like, you should speak to her because that's what we're filming here today. So when people find out about what you do and you're actually good at it. just don't have that closed off mindset, have an abundance mindset and growth mindset that they could actually be needing you. They could actually need what you do. So, and if it's not the right place for you and you are just using it as a job, then like we were saying, maybe it is time to look at a different environment for you to be able to thrive in, because that's not the one for you. Yeah, I love that. So then what about this notion of, okay, they're now posting, so they feel comfortable to post, but let's go back to the same analogy. So they do law for a job and they want to do property investing and they feel like they don't want to confuse their viewers of people who look at their stuff. So they feel not so sure about posting law and property investing in the same platform. What's your opinion about that? trying to build, so this law person, are they trying to build an audience for law as well? Are they trying to sell their law services as well? They are. Okay. so they have like a consulting firm, like a lawyer consulting firm, so they've got that, but they also try and attract investors because they want to invest in property. So all I'd say to you is what you speak about, you bring about. So if you have too many messages and you have too many niches and too much diversity, then yes, you will confuse your audience. The easier solution, there's not a perfect solution, but the easiest solution is find out who your ideal customer is and on what platform they prefer to hang out. So for your law consulting services, Do you think your ideal customers are likely to be on Instagram, TikTok or LinkedIn or Facebook? And do you get your leads? Like have you tested it? Like do you get much response from, you know, posting content on your socials and do you get business out of that way? Or do you normally get your business from referrals and introducers? Like do you get accountants and other solicitors referring your business and therefore actually your avenue for that income stream or for that revenue stream? is more like networking based, right? So you could get all your law consulting service business via your face-to-face channels and maybe LinkedIn. And then pick your audience for your ideal customers on the property side. If they are, you know, IT consultants, let's say you want to attract IT consultants or any, it doesn't matter what profession they're from, but you just want to advertise your property investment services. Then again, if you're using one of the channels for your other business, you want to avoid talking about the secondary niche on that one. You want to talk about it on a completely new platform. So maybe you might choose Instagram and TikTok for your property investment services, and you'll use LinkedIn for your law services. But then what I say is if you lead with your personal brand and what you stand for and what you're about and da, da, da, da, once that clients come in, whichever angle, like whichever funnel they've come in from, Let's say you've just got a new consulting client and you got them from LinkedIn. Now the goal is to take them offline and to start having those conversations in your inbox and online as in like conversations like telephone calls or a meeting. And then you can cross sell and nurture that particular client and make them aware because they're in your circle now of all the other things that you do. So I don't advertise everything that I do all the time. My core, like everyone always says, do you only just work with mortgage brokers and financial advisors? And I'm like, yeah, but that's my marketing strategy is to advertise to them because that's where I get the most amount of traction. But I can't advertise, mortgage brokers, here's 10 content ideas. And then next week I'll be like, pharmaceuticals, here's another 10 content ideas. That will confuse my audience. Which is why I said about I started a new TikTok strategy, which is not something that I do. on Instagram and it's not something that I do on LinkedIn, it's something entirely on its own and it's its own identity. Yeah, I've seen that. I've seen your sort of your idea around TikTok. It's more like almost controversial stuff, isn't it, on TikTok? A little bit. It's like tough love, but fair. And that's how I categorize it. It's like that harsh reality. Tough love, but fair. I'm trying to help. So it's still growing and it still needs to come across. That's what I'm doing. But it's all the... life skills or life experiences that you don't get taught in school is what happens in the real world that people don't talk about. Like bullying, like your work colleagues are not your friends. You should not be going out drinking by the way with your work colleagues. Yeah. That's something I truly believe in. Like letting go and letting loose and drinking and getting drunk with your work colleagues on a Friday only keeps you stuck in that nine to five, keeps you stuck in that frame of mind of this is, this is my little bubble. And the more you're in that bubble, the less you're learning and getting outside of your comfort zone. And also, by the way, your boss will remember everything, even if they think they're your pals and you think they're your pals, you letting loose and kind of, you know, crossing those lines will probably have a notice on your desk Monday morning. So, you know, I'm talking about all these life skills, like why Gen Z, I fundamentally believe. Gen Z should not be working from home. You should not be getting a working from home job. If you've got very little to no experience in the real business and workplace, you should not be working from home. So yeah, that's what I'm doing on there. yeah, I love that, love that. And just conversations around that with TikTok, fabulous. I've got a question for you, Roz. This is one for me. So I operate mainly on Instagram. That is where my audience are. So my best attraction, comments, everything is on Instagram. But I do repurpose the information across Facebook and across LinkedIn. Sometimes I will tweet the photograph, but the content that I actually put in Facebook and LinkedIn is literally like copy and paste job. with maybe a tweet, very, very unusual, unlikely. Now, what's really interesting is I can put the same information across Instagram, Facebook and LinkedIn, and I'll have a completely different reaction rate, different reaction rate, different responses. And I find that really interesting where Instagram, can have like 110 likes, 56 comments, but on Facebook, I might have 10 likes, two comments and LinkedIn, might have... Nine likes, one comment. So what is it about the different platforms in the way of repurposing the information and different things? Is that like a massive question for you? It's massive art. It's literally my whole consulting services that I would have to break down. Not that I don't want to share it, but it would take me hours to break down what's your key messaging and who's your audience. your Instagram audience, you're attracting a lot of property investors. They're not that active on LinkedIn, for example. So if you're working with a lot of property educators, people building a property investment portfolio, they're not going to be as... as engaging on LinkedIn as they are on Instagram. Also, if I've already seen you on Instagram, I probably don't want to read about you again on LinkedIn. So if I've engaged with you on Instagram and then I've logged into my LinkedIn, I probably will just scroll past it because I've already seen it. And so, yeah, so that could be one reaction that your audience is having if you're building the exact same kind of messaging. The other thing is how much you've nurtured that algorithm on that platform. if all you're doing, so I know you spend a lot of your time on Instagram. and you're using the stories, you're messaging people, you're DMing, you're commenting, you're sending, you're sharing. But then if you go on LinkedIn and all you're doing is posting and ghosting and you're hoping that it'll just pick up, you're probably not giving the LinkedIn algorithm as much love as you normally would with Instagram. And why would you? Who's got the time to spend four hours on Instagram and four hours on LinkedIn? The other thing I'm looking at is also your follow account. So... If you don't mind, given that this is a personalised emotive for your question, you've only got 1638 followers on your LinkedIn. So your follower count there is a lot lower than your Instagram. So the Instagram one is you've built a much bigger community there and it's more diverse. more like your style of content is very visual. You you've got like the retreats, you've got girls like clinking glasses, you've got girls hugging. And so that's going to be much more animated and that's why Instagram is a much better platform for you. When you go onto LinkedIn, you want to be repurposing your content for it to be like more thought leadership and a lot more candid stories and a lot more storytelling on there. So I've seen a lot of the stuff you've posted on there are graphics, like very logo heavy, know, lots of like I can see templates, know, like templates created from Canva. So it looks very promotional. It looks very salesy. That's the difference. think that would, you know, Instagram. Yeah. LinkedIn likes, you know, maybe just a photo and then a very educational adding value. Not like this is a girls property retreat and this is our sponsor and this is like very, that's very promotional. So if on LinkedIn, you can have more thought leadership. more storytelling and more genuine like your voice with less graphics, less logos. That's like my mini kind of 10K strategy, you know, in two seconds for you, two minutes. It's perfect and it makes complete sense. And absolutely, and I'll be doing that. I'll you the only thing that's really tricky is, and you'll know this was right, and I'm sure that you get this every single day, is we're all so busy with what we're doing at the moment with our day-to-day lives and creating content for Instagram and then creating it. And it's like, have I got to then recreate brand new content for a completely different platform? And then it's this idea of, my God, I'm already doing this as like, like social media for me, Ros, honestly, with all the DMS that I receive is literally like a full-time job. Like when you look at me and I'm on my phone, I guarantee you I'm DMing somebody and I'm creating content. That's what I'm doing. And so therefore when you just said to me, I think you need to do your content differently for LinkedIn. Do you know what went through my head at that exact moment? If I'm completely honest with you and maybe a lot of listeners will listen to this as well is, my audience on LinkedIn? Is that where my audience are? Is that who I'm trying to attract? Yeah, that's what I'm thinking. I'm almost in my brain going, I don't have to be great on every single platform. I don't have to try and attract on every single platform. No, no, no, this is good for me. I'm almost just saying it out loud. I've never actually said these words before because I like to think that I can be great at everything. And sometimes it's about, actually, is your audience on there? So I'll tell you what I'll do so you can hold me accountable and the listeners can hold me accountable. I'll give it a go and I'll test drive it for maybe a month or something like that and just see how things go, see what the attraction's like, see if the followers start to sort of go up and embrace it. Hmm? you'll see it for a month, how will you know that it's worked? So who are you trying to attract on LinkedIn? Who do you think you're trying to attract? Well, at this moment in time, because of everything that's going on at the moment, at this moment in time, I probably am looking to more attract women in property, trying to get them to understand about girls in property and get them to join the movement with that. The community, the retreats, trying to attract sponsors, for example, for upcoming events, the workshops, that's probably, I'm probably looking to do that more than investors at the moment, to be honest. So with that then, have you tested what content is already out there on LinkedIn that is around that conversation? Is there an activity around that? Is there content around that? Are there hashtags around that? I'd be so, before you throw a bunch of content that's going to take loads of your time doing that and then seeing where it goes for a month, maybe do a month of research, it'll only take you a day or two, just to see what conversations are on LinkedIn already that I can join that are... women in property related and then see if there's synergy there. That's where I would start. I think everyone always starts with like, let me just do great content and post it out there and see where that goes rather than actually assessing the platform, assessing the followers, the engagement, the conversations, you know, you don't have to go into content creation mode every day, which is why, by the way, we do not offer any of our clients, even if you were like, I'll do a content creation day with Ross camera confidence. Yay. We do not offer that to anybody. We don't sell that package to anyone unless they have a strategy and they can show me what their brand guidelines and their strategy is. If they don't have one that we have to take a step back and go to phase one and say, let's build that together. Let's build a social media strategy and content marketing strategy. Then with that purpose in mind, then we can do a content creation day, but no one should be creating any content. Like I came off TikTok altogether and didn't want to create any content until I knew what my strategy was. Yeah, I completely agree with you. I say this to people all the time. And actually, as you were speaking there, was actually thinking about, actually, there's more than that I'm trying to attract. So for example, this year, I want to do a lot of speaking events. So at the moment, LinkedIn actually has been the best place for me, where people have come forward to ask me to speak at their events. I've got loads through that. And so actually, maybe I should do a lot more around my story of imposter syndrome and speaking on stage and how I feel speaking on stage and the topics I like to talk about when speaking on stage. So maybe I could do a lot around that as well. So you've, you've left me thinking with my brain buzzing, Ros, as always, which is why you're the expert, which is why you're amazing. So. I'm glad that's helped. That's the fastest I've coached someone ever. So I'm really glad you got that light bulb moment that quickly. So yeah, brilliant. Yeah, well, you know me, I'm always like, yeah, she's right. How can I think about this? So I'm literally gonna go and write down after this different content ideas, but again, strategy. So let's go back to strategy of what you just said, a strategy of what is it that I'm trying to attract? Who's my avatar? What is it I want to gain? And what is my strategy in order to do that and then create content? So brilliant. honestly, Roz, I could talk to you for hours and we should say that you are actually going to be speaking for the Girls and Property Community, aren't you? Yes I am! Yeah, this is 4th of March. That's right. So you are literally speaking. Well, to be fair, by the time that the podcast actually comes out, it will be tomorrow. So you'll literally be, you'll literally be tomorrow that you're speaking. I see. yeah, by the time it comes out. I get it. I get it. get it. Yeah. So yeah, looking forward to it tomorrow. Yeah, it's to be very, very exciting. We're going to talk about all things, you know, just diving deeper into these questions that you've just asked, you know, what is a personal brand versus a business brand, you the inspiration behind like that personality that you bring to your business because people buy from people and so much more. So if you've got questions, get them ready and kind of sent in, I don't know if you get questions sent in, the thenar. Yeah, definitely. people either, so this is only for the community. So just to be really clear, Rosalia will be speaking for the girls and property community in the community group tomorrow night, which will be Tuesday, the 4th of March at 7.30 PM. So if you actually do want to come and be part of that at 7.30, then join the girls and property community. And in the community group, there is a section which always will say, do you have a question for the speaker in this case, Ros? So can't wait for it. It's going to be amazing. And I think it's so important for so many. for so many women to really understand about their personal brand. And like you said, what's your strategy? Like when you're going to put content out, what is the purpose of putting it out? And I think that's such an important thing. Like, is it investors? Is it landlords? Like who is it that you're trying to target? It's a great question. So yeah, thank you for today. I always love getting you on. Like, I just think that this conversation just shows also how far we both come since the first time you came on the podcast as well. So one of like growth and just, collaboration and everything. And I love it. So Ros, I'm sure lot of people are going to want to get in contact with you. They want to get to like know you better. If they're not already following you, where's the best place for people to get in touch? Yeah, so just like you, I love Instagram. I'm spending a lot of time in there as well. So my name on there is Rosalia Lazara, but I've also got my business page called Manuka Media. yeah, I'm in both those. then LinkedIn is my strongest platform and always has been from day one because of my ideal audience. So I've built a lot of traction on there. So on LinkedIn, again, I'm known as Rosalia Lazara. If you want to tune into some more uplifting and empowering podcasts around women in property and finance, then the Money Honey podcast is on YouTube, but you have to type in the Money Honey podcast or on Spotify as well, but you've got to add that podcast word in as well. Yeah, that's everything really. That's where I am. I love that. We didn't even get a chance to talk about being a podcast host and like what the reality of that is like. So that's for another episode because do know what, Rose, I don't know if you've seen this, a lot of people are actually looking to become podcast hosts and starting their own podcast. So I think if all the listeners would, would want this, I'm sure that they will. I'd actually like to get you on again, but specifically about creating a podcast and what it takes to do that and what it's like being a host of a podcast. So that would be a completely different episode that I'd love to do with you. So that'd be amazing. Yeah, look, I'm not a famous podcaster and I've not gone viral and things like that, but it is hard. is one of the hardest games to like, you could be sat there. You think that what's hard is recording an episode for an hour, but you could be recording an episode for an hour and you've done it all so wrong that you don't even get any views. You know, your thumbnail doesn't get click throughs. You know, it's just like high effort. It's really, really, really high effort job with a very low return unless you do it right. And then it's a high. return. maybe I'll come back on again. The imposter syndrome is me is thinking I'm not the best podcaster out there. Yeah, I'm not but maybe when I've got some credentials, I'll come back and talk about it. You're amazing, stop it, my goodness. But you know what, this shows, right? Can we just take a moment, and this is a great way to finish the podcast actually, and I hope you don't mind me doing this. People who know you, right, will say to me, and say to you, and you've said this before on your socials, know, Roz, how do you have so much confidence? Roz, how do you turn up being your fabulous self and all this? That was a beautiful example of you sitting there going. hold up, imposter syndrome is taking over, actually maybe not. And all I did was invite you back on my podcast, that's all I did. No, that I'm not the best person to invite back because I genuinely, yeah, and I just don't think, even if you said to me, come back and talk about TikTok, I'd be like, no, like I don't wanna, I don't know, I just like, and that's the reality is like some people think that looks amazing, but you're looking at someone else and thinking, I'm not enough and that's gonna never stop. I know that's never gonna stop, but anyway. No, I love it. Well, I'll tell you what, I'll get a different guest on the podcast then to talk about podcasting. No, I'm joking. I'm joking. It's important. It's important for all levels of people. And let's face it, it doesn't have to be one conversation. It could be lots of conversation. That's what a podcast is. And then if you want to find me guys, as always, just drop into my DMs on Instagram. I'm Athena Dobson, underscore official and girls and property on Instagram as well. When this recording went out, we have got about 15 tickets left to the retreat just over, I think it's about 17. So just go to girlsinproperty.co.uk and then you'll be able to grab your ticket there. It's amazing. And basically there's going to be the announcement of the speakers coming up. Ella Hardy has already been announced. I think by the time this podcast comes out, the other speaker may have been announced, which is really exciting. It's going to be on Friday, 25th of April, Penley Manor, entering 80 like-minded women. I've done it twice before. We sold out six weeks in advance. I'm doing it again. And yeah, we've got eight expert tables this time as well, which I'm adding into the mix, which I've never done before, to get all of you moving around the room, meeting people, having meaningful conversations and having those expert tables to have those personalized conversations rather than just listening all day and sitting in a seat. So come, it's going to be from 9 a.m. in the morning all the way to 8 p.m. in the evening. So dinner's going to be included as well. And it's just a fantastic day. Like, Ros, you were there last year, weren't you? You were speaking. I speaking last year, it was such an amazing event, like such great energy. The girls were all so welcoming. It was my first time seeing your community live. The drinks were fantastic. It was just such a shame. I was literally about to get poorly around that time. I was like losing my voice. I couldn't like drink and party and stay behind. I was like not feeling well, but I couldn't let you down. Honestly, yeah, I'm trying to work out how I can make the next one because it is around the time that we're trying to go on annual leave. But yeah, you know, I'm trying to see how we can make it work and see if I can either go before and come back or go after. see. amazing, I didn't know that. would be, well obviously, it's Easter. Yeah. going to Sicily to see my relatives and it just depends on flight times and stuff. But yeah. girl, go on holiday. You know I'm here for the holidays. Go on holiday, go to the sunshine, go enjoy yourself. Alright, amazing. Well, yeah guys, thank you so much for listening today. I hope you enjoyed this episode as much as I've enjoyed hosting it. And as always, any feedback, let me know. Any questions for Roz, let me know. And hopefully see you in the community group at 7.30 tomorrow night. And me and Roz will both see you there. So have a great day guys, enjoy your week and all the best. Bye.