I Don’t Have Enough Time to Post: Quick & Easy Social Media Tips with Milly Bellotti

In this episode of the Girls in Property podcast, your host Athena is back with the fabulous Millie Bellotti—property investor and social media strategist—for an exciting deep dive into personal branding, property investment, and the power of community.

Before diving into the juicy details, Millie kicks things off with an update on her latest adventure—her new serviced accommodation investment—sharing both the wins and the challenges along the way.

Then, they get straight into the good stuff: social media strategies! They break down quick and easy tips for busy business owners and those who say, “I just don’t have time to post!” Millie reveals the secret sauce to consistency, staying engaged with your audience, and why building a strong community is key to personal and professional growth.

Athena and Millie also explore the huge role community plays in property investment, the ups and downs of personal branding, and why meeting in person can be a total game-changer. They get real about how women in property can support each other, tackle mindset blocks, and how sharing experiences—through case studies, meetups, and real talk—can lead to success.

The episode wraps up with a powerful reminder of the importance of authenticity, networking, and lifting each other up to navigate the challenges of the property world.

Tune in for a fun, insightful conversation packed with actionable tips you can start using right away!

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Transcript

0:01

Good morning everyone and welcome to today's episode of the Girls in Property podcast. How's everybody doing today? I hope you're doing amazing as I always do and I always wish you guys well for a wonderful week ahead. Today I have somebody always fabulous on the podcast. I was actually saying this to her before she actually came on. The rooms that I sort of interact with now when I go and I speak at events or things and people of course talk to me because this person's gonna be speaking at the retreat. And everybody seems to know her name in such a wonderful way. And I always say when it comes to personal branding, it's about what people say about you when you're actually not in the room. And I think this person does an amazing job of that. So, well, who I'd love to introduce you today is Millie, who is on Instagram posting property. Hey Millie. Hey, Athena. my God, that actually gave me goosebumps when you said that. I love that. That is such a special thing to hear that your name is said in a positive way outside of where you are. think you're so right. That reputation property is a small world. Once you get into it, you realize how small it is. And so you want people to be saying nice things about you and not bad things. Absolutely, and you know what? It's really difficult to do to be honest with you because let's face it We're all human beings, you know We all have this idea that we want to be perfect and everybody say wonderful things about us But sometimes we might slip up or we might have a bad day and someone's like, I don't know about that person But I have to say Millie hand on heart so far only good things. So well done you And and of course that's why that's why when when I was deciding on who I wanted to speak at the the retreat I immediately thought of you with everything that you're doing just as a person more so than anything else and then of course with social media. So what I would say is this is you've of course already been on the podcast before so welcome back first of all and what's brilliant is that is I had somebody the other day who I was speaking to and for some reason they've decided to go back to the beginning of the episodes for Girls and Property like way way at the beginning and deciding to make their way their way forward which is hilarious when I think about it because I don't even remember half of but she was actually on your episode and she took the time to send me a message to say, just want to let you know, loved Millie's episode. She said to me, I was nodding along agreeing with everything that Millie was saying. Thanks so much. Hope you can get her on again soon. And I was like, well, funny you should say that. I've got her on. So yes, so today is all about giving lots of value, lots of inspiration, getting people to really think about personal branding, social media. and also as always have a really great time and a great conversation just as two women as well. So looking forward to it. Yay. So before we begin, can you first do something for me please, which is people will of course know who you are, but for those listeners who are just tuning in today, don't know you, haven't met you before, can you please introduce yourself, tell everybody who you are, maybe something cool about you and what you are doing within your sort of sector of property, but also your business around personal branding, social media as well. Yeah, so I won't go and do the whole story all over again, but I do have a background in social media. That's what I did before I became a property investor. I now live in the Northeast where I invest in BRRR with one little sidetrack down the SA, which will never be repeated again. And yeah, that's what I do in property. I'm on top of doing being a property investor and running that business. also teach property investors how to use social media effectively to grow their personal brand, get business, get angel investment and all of that. So that's what people know me for on Instagram as posting property. I love that. think that's the most succinct intro I have literally ever received. Like that's like an elevator pitch. That was so good. Before we go on, I do actually just want to touch on something there because you mentioned it. So you, you steered down this service accommodation route. How are you finding that? yeah, not enjoyable. And I guess I had started with the RRR and, you know, that comes with its own challenges. Absolutely. So many challenges. But you sort of I sort of know where I am with it. With SA, it has felt, mean, there are a few things that potentially I've done wrong. And this is where, you know, even when you're properly educated, even when you've run your numbers a million times, all of that, you can still fall foul of certain strategies. The area I've invested in is a holiday-let area. And I think a lot of people are struggling at the moment who have essays in holiday-let areas. It tends to be where you have a property that could work for contractors as well as holidays. Those people I'm speaking to are still managing to make it work. But even in those areas, a lot of people have put up a post about this recently, just the truths about essay and what I've found to be my experience of it. And I've got so many people get in touch with me saying, I've had the same, I've had the same, I've had to convert mine. a buy-to-let, I've had to sell mine etc. It's happening across the board. Potentially where a couple of people have said no it's still working for me is as I say people who are doing contractors and holiday lets. Unfortunately in this area it only really works for holidays and normally it is holidays all year round. It's just been really quiet at the moment and when it's really quiet and you still have all of those massive outgoings so a bigger mortgage than my buy-to-lets because it's a higher value property, all of your bills coming out which obviously you don't have in a buy-to-let. management fees, the Airbnb booking.com fees, all of those things add up so that I'm actually minusing at the moment in the winter months. I'm hoping that it will pick up and that in the summer then I'll have enough of a cash flow to boost those quiet months but yeah this whole up and down thing that you do not get in BRRRs I do not enjoy. Yeah, well said, well said, absolutely. And I meet lots of different people. Some people are really exceeding an essay and I've spoken to them and they're like, no, numbers are really booming. And other people, they're like, no, absolutely, like wouldn't touch it with, you know, with a barge pole. And it's really interesting to hear the different perspectives. I think ARIA has a lot to do with it, like you said, but I believe from what I'm hearing from people is that everybody is struggling at the moment. I think it's a saturated market. I think there's lots of it. I might actually get... somebody to come on and do a whole episode on service accommodation because I haven't done that in a while and I think that's important. You could have a pro and a con person. You could have someone who's doing really well with their essay business and then someone who's like struggle and maybe change their strategy because of it and they could have it out. That'd be so funny. Yeah. Yeah. It could be your first. studio. It could be the first. It could be the first. my god. Okay. Okay. Three-way. Right. I've got to think about that. Yeah, I know. I know. That sounded really wrong. my god. I'm not even gonna edit that out. What have you done to me, Millie? Honestly. Sorry, guys. But yeah, absolutely. And you're right. Obviously, I have experience in service accommodation. know, I'm in Bournemouth of all places. I had some good months, I had some atrocious months, I had direct bookings, you know, it's all part of it. I also know from my own experience, and also even when you have a management company in, quite frankly, they never will actually care about it as much, I believe, as you care about it, because it's all fueled by reviews. But anyway, I'm detouring here. But yes, let's get a, I can't use the words, but three people on the podcast to talk about service accommodation. Great idea, thank you for that. So, Millie, before we sort of really get into the nitty gritty of today's podcast, first of all, what are you celebrating at this moment? You know what, I've had, and I'm going to be totally honest about this, such a down period with property the last few years. So I was on a roll with property. I was like really inspired and motivated at the very beginning and was on a roll. And then my partner died, which I have talked about previously with you on the podcast. And that really threw me to a loop. And we'll talk more later about community and the importance that played. But for years, I've been on standby mode, it feels, with Property, where it's like just sort of ticking over. I have done some projects since he passed away, this essay one being one of them. But I've just not felt that motivation and that desire to really push it. And I've still, the good thing is I've kept going anyway. So I've still had my Property ladies catch ups. I'm still part of some networks. I'm still keeping in the loop with things and educated and still looking. in property as well as managing my portfolio. But I haven't really been pushing it like I know that I could and I should. And I'm celebrating the fact that I've now taken action with that. I've actually got a property coach that I've just started working with. We did a four hour strategy session at the end of last week and I'm feeling raring to go. And I think it's the idea of being accountable to another person. really rate property education in general. I think we should all get property educated. There's too many people who think they can just do it. without any of that backing. I really think you can go so wrong with that. You can go so wrong even with education, let alone without any of it. And one thing that I think has been missing for me is that one-to-one accountability of we're meeting in two weeks, what have you done in that time? Which I used to have when I did it with my partner, but because it was, you he'd come back from his, he was in the Navy and he was, he'd be off for long stretch of the time. And then he'd come back and I'd update him about what was happening and what was going on and what I was doing. And that felt like accountability, even though he wasn't like as directly involved as I was. Whereas now I don't have that anymore and I've been really struggling. And yes, you can have as many friends and property people in your network who you can lean on to ask questions. have so many people can ask questions about property too now. It's amazing. But what they're not doing is involved in the business with me, knowing exactly what's happening and all of that, which I think having a one to one sort of mental coach gets you. Yeah, I love that. I love that. Well said, absolutely. And one of the things I love that you've just mentioned is the fact that you, of course, are a educator yourself within your sort of remit. People come to you and are educated by you, but yet you're doing your own education as well. Like I always say this, I always love the idea of constant learning and development. I'm all for it. So I actually coach and mentor people, but I have my own mentors that I learn from. And I think that... that that continued development is so important, isn't it? And finding the right person in order to help you. So kudos to you for sort of thinking to yourself, no, do you know what? I'm in a bit of lull period. I need that extra boost. I need that extra accountability. And actually, as you said it perfectly, taking action to actually go and find that and seek it out. Was it a case that you knew this particular person for some time, you'd been watching them and then decided you wanted to work with them? How did it come about? Yeah, I think within property there are obviously so many amazing coaches and everyone and you've got to think about what's right for you. Is it because they're doing your strategy? Is it because they're in your area? Is it because you just connect with them on a level and you think that they would be able, their teaching style, for example, would be really good for you? And so it's really about, you know, picking those, those criteria. I've known this person for a while and the main thing as well as in being excellent coach is that they invest in my area. Because I kept talking to people who sort of were in different areas and just didn't understand the Northeast. I feel like it's quite a unique market here. Maybe it's not, maybe it's just in my head, but it feels that way. And knowing that they know the area gives me that reassurance as well. So there's many factors in choosing someone, aren't there? You've just got to go with your gut and what is your gut telling you about who you want to work with? Your gut speaks a thousand words. That is one thing I have learned is your gut is everything. Absolutely. So fantastic. I love that celebration for you. And then what am I, what am I celebrating at the moment? It's to be honest with you, Millie, it has been an absolute whirlwind. It really, really has recently. There's been so many things that are happening in a wonderful way. So at the moment I'm, Lexi actually messaged me the other day and she's like, I feel like you're doing a tour of the UK. And I was like, literally I feel you. I feel the same way. And you know, I'm constantly on trains and I'm constantly moving around, which is an amazing thing because you're, you know, we like to take every opportunity that comes our way. We're like, yes, like we're in growth, we're in expansion, where we're going, but, which is such a celebration in itself. So the celebration is I love meeting people. I love connecting with people. I love the opportunities. I'm blessed every day to be given the opportunities and for getting myself out there. And again, hopefully the reason they want to bring me in is because they say things such as we've heard people speak about you. We've heard people say how great you are. we would love you to come. And so it's a side notion of, even though they don't know you, your reputation, you know, goes beyond you, which is such a wonderful thing. But with that, I just want to say like, even though this is a celebration, and I'm so blessed, everything that I do, and it is a celebration, I'm so grateful and thank you. The reality also is, is that it's also very exhausting. It really, really is. And it's important just to mention that. The reality is, is that we constantly are go, go, go, go, go. But then... there really isn't any time to just stop and reflect and rest because you're, it's just constant. And even within that, there therefore isn't the time to actually catch up with the important, I say important things, everything's important, but the admin, the actual stuff that keeps the wheels turning. So for example, I'll be doing a full day of networking, speaking, presenting, whatever it may be. I'm then going back to my hotel room at nine o'clock and I'm doing all the admin till about midnight. and then I'm waking up and I'm on another train and then I'm going like people don't really see that behind it but that's the only time you get to do that. So I'm grateful it's been amazing but at the same time I also feel like tired. I feel tired. I feel tired today. And it's okay to say that. I think that what's important with this podcast, many of you know this is we can also, it's important to show everything with this podcast and it's important for listeners out there to go. If you're tired today and you're like, actually, I'm tired today, I've had an amazing week. This is all the great stuff that I've achieved. I'm not taking anything away from that. But actually, the kids kept me up. The husband did this. The wife did this. Like, I see you, I hear you. It's okay. Get some rest and just pick yourself back up again tomorrow. Like, every day is a new day. So, yeah. And I'm on this like Monday call with other property investors where we sort of say what our tasks are for the week and then the next week we check in and see how that's doing. It's quite a good sort of accountability thing. And my accountability buddy was off last week because they were sick and because they were so, so busy. Their body, you don't choose when to take a... break and a rest your body will choose for you and it will be at the most inopportune time. So he was like completing on like five different properties there was all this stuff happening in his life and he got super sick and couldn't do any of it and he's now so behind and so stressed because of it and and it was because he was trying to do too much. Yeah, exactly. And this is something we can all take away. I, yesterday over the weekend, I got really sick. So I done all my events. I got home, literally got home and I got sick. I'm still a little bit under the weather. I probably sound a little bit nasally. So apologies for that. But it was funny. My partner, Steve said to me, he's like, you go off and you always come home to me, tired and sick. He's like, that's the version I get of you. And I'm like, I know, I'm really, really sorry. So there's me like a seat. Although I got the chance to watch Moana two yesterday. on the couch I was like, yes, finally I'm just gonna stop and just watch this for an hour and then he went out and came back and he's like, you're with your laptop working, it's a Sunday and I'm like, I have to because otherwise it doesn't get done the week ahead. yeah, so just the reality of life is what I'm also celebrating is it's a beautiful, beautiful mess sometimes but as long as we show up as our best selves and do our best, that's really all we can do and we are all human beings, let's just keep. keep churning and just keep doing what we do. So Millie, I want to catch up with you about this because what I'd love to talk to you really about today is, you you have this most fantastic, like accountability group, I think it is. Is that right? When I say about your, accountability for your social media and posting and really things that you've learned from what people have been coming to you with in regards to maybe their triumphs but also their concerns with that and also this community aspect as well. So just starting with the first bit, what would you say from what you're learning from when people are coming forward with you within your accountability group for social media that are the main things that are really sticking out to you as to what maybe some of the problems they are facing at the moment are? Yeah, so it was an accountability group on Mondays for people who'd done my social media program, who'd done the eight week program. And so they had all the knowledge and they knew what to do, but potentially just having a bit of a kick up the butt every Monday saying, what are you posting this week? And how did last week go? And hearing other people's ideas of what they were posting so that they could get inspired as well and hear their wins and get inspired by their wins, et cetera. And then I thought, actually, I want to open this up and have... not just people who've done my program, but other people, because people had been emailing me and saying, can I get on even though I haven't done the program? So I set up a second one because I didn't feel I didn't want to dilute the first one because they've all got their strategies. They know exactly what they're doing. So the second group is for any property investor who wants accountability in social media. And it happens just before the other one. So now I've got these two little groups. But it's funny because I hear the same things in both. And today I wrote down in absolute in capital letters, low barrier to entry. And what I mean by that is a few people, and this is property, right, we're all busy. people I work with are incredibly, either they're on their first deal or they're halfway on their journey, or they're like multi-million developers with loads and loads of projects. It's such a variety. But no matter where you are, you're always so busy. Either you've also got a family or you're really trying to push it, or like you, you're saying yes to everything and you're always really busy. So it's like, how do you find the time to do social media and not put it on the back burner as a... that's a nice to have activity but not one that I'm going to focus on right now when the house is burning and I've got to do so much other stuff. So what I've been telling them a lot and what we've been talking about is lower your barrier to entry. So they're saying I've been using your content calendar and I've got this reel that I want to create and I've got this thing that I want to do but it's quite a complicated reel. I've got to do several edits to it then they've got to the text and they've got to do this and I say well if you're in a really stressed out period where you just don't have the time to be creating that reel and every time you see it on the content calendar you think, next, I'll just not post this week because that seems like too much effort. Lower your barrier to entry, do a single image post with a bit of text instead because that will take way less time and then it means at least you're keeping consistent. So wherever you are or maybe it's saying, I said I was going to post five times this week and I'm just so busy I don't know when I'm going to do that. So instead of posting five times, post once, post twice, doesn't it? So long as you're still doing something, that's fine. So just lower that barrier so that at least you're doing something. Because if you shoot too high, what might happen is you don't do any of it at all. So you said you're gonna post five, you said you're gonna do this amazing, you're gonna do this, you're gonna do that. In the end, you do none of it. Whereas if you lower your barrier and you say, I know it's a busy week, I know I've got X, Y, Z projects, I need to finish off, I'm gonna be kind to myself. And instead of doing all of that, I'm gonna do one post and it's gonna be about how busy I am and why and what I'm up to right now in my life. That won't be so hard to do, that will only take you take you what, five minutes? And at least it's something and it's, you know, keeping people posted on what you're up to and showing how busy you are and all of that. I love that. That's beautifully said. I think for me, I've been guilty of that before, definitely. I've often sort of thought to myself, I've used these words, definitely saying, I'm too busy. Because sometimes social media can be like its own job in itself, where you can have days where you literally have so many things to do and you're like, I just don't want to post today because there's too many other things to do. But you never quite know where that post might connect with somebody and lead it to for extra business. One of the things I wanted to ask you, Millie, which I'm really interested about is sometimes I feel that, and I speak to a lot of people about this actually in a fun way, they're like, my God, like I'm rubbish at social media. I made my first reel. It took me like two hours to do, but it's out and all this and put some text. And you're like, well, actually just lower the barrier to entry. Sometimes I feel that although reels are fun to do and I understand reels and they're wonderful and you can really show it off in a wonderful way. Sometimes it's like, well, Is it better to do a reel? Is it better to just do the photos? What's got better engagement? Is it actually that what people really want to know is the intent behind the post almost, I always think about. Like you could have the most fanciest reel, but I feel like if the message isn't quite right with the reel, it almost doesn't hit as right. Whereas you could put up, I've seen you Millie, I've seen you put up a single picture before with a post and it do exceptionally well because of the intent behind the post. I think it's good to use a mixture. So Instagram themselves say not to just do reels. They do do different things. So I would say a reel is quite good if you're trying to reach a new audience because it's shown on the explore page more. You know, there's that reel page where people can scroll and find you that way. So It's definitely shown to more people, I think, like outside of your audience, reels are. So if you're looking to grow the audience, that might be a good option, not to just do reels, but to do some reels for sure. But actually a lot of property investors I speak to aren't necessarily looking for more of an audience. They think they do. And then when we speak together, we realize they don't need a new audience. Maybe they're looking for angel investors and maybe their lowest hanging fruit angel investor is already, it's a family friend or... It might be someone that they went to school with 20 years ago, someone they work with now, a parent or whatever. So actually, you don't need new followers for that because they're probably already following you if they're someone you know in that capacity, right? So you're not actually looking to create all these fancy reels to reach a new audience when you're trying to convert the people you already know into becoming an angel investor. And so that's that. For starters, there's that. And then also in terms of the other styles, I think There's a time and a place for the different types of content that exists. So a carousel, which is the one where you swipe through to get more information, it's best used when there's a lot to say. So say, for example, it's like, top five things I wish I'd been told and how to get started in property, something like that. It makes much more sense to do that as a carousel because people can swipe through and read all of those five things. Whereas if you've done it as a single image and put it as text below, the text below would probably be super long. And as we know, people's attention spans these days are absolute goldfish. So you cannot, you know, do that and expect someone to read all the way to the end. So there's different formats that work better for different things. So you want to be, you know, using a mixture and thinking about what works best. So single images are really good for like storytelling. So it could be a picture of you outside of your property and saying how I bought my first property, or this is why I got started or, later down the line it could be like what I'm up to right now in property. So it's more of a story like here's me, here's what's happening right now and you're doing a bit of storytelling. So yeah I like to think of the different types of posts for different occasions. nice complete sense, absolutely I love that. So, okay, so we've got the first one which is barrier to entry. So it's about them being busy and not having time. So what we're saying is, and correct me if I'm wrong in this, my understanding, it's saying the solution idea to that is to just think to yourself, but if you don't have time to do the bigger reels that are gonna take lots of time, instead of putting it off and not doing it at all, maybe just put up one or two photos that could take a small amount of time and put some text with it, have the right intention. but stay consistent and make sure that you're showing up. Because I think that that's important, is it? It's just about showing up. It's just about being active and engaging. Like it's social, isn't it? It's literally being social. It's almost like if you were to take this offline as an example, like you know when you're networking, if you only go once to a networking event, people aren't really gonna remember you. If you go every single month, doesn't matter what you're saying, people are gonna go, I remember that person, that face is familiar. Social media is... is networking, isn't it, but online? Yeah, absolutely. yeah, that is one of the things. mean, ideally, what you would be doing is content batching in advance. So this is where you are planning for the week ahead, the month ahead, however far ahead you want to be. And you know what you're to be posting in advance and you write it all out and you sort of you're doing yourself a solid in the future. You're saying future Millie, I've got you. So this is more for a period of maybe more downtime. Maybe you have, you know, you've got a whole afternoon where you can do this or you've got you're not so busy at the moment so you can sit there and do that exercise or you know the importance of it so you're carving out the time for it. Probably more likely that I think. And that's really where I find clients do really well. It's because they've planned it in advance, they understand the importance of it and they've written it all at the same time because that really helps in terms of timekeeping. If you're doing it post by post, it's like if you're searching for a property. If you go on Rightmove, set up all the things, open up your numbers document, I don't know if everyone else has an Excel. numbers spreadsheet when they're looking for property. But if I was then doing all of that to then look at just one property, that would be such a waste of my time versus me doing that and looking at 20 properties all at once. So instead of every day looking for one property, I'm batching it and doing it all at the same time. It's the same with social media where instead of doing one post and then it ends up taking loads of time because you're doing it individually, you're actually making your life easier by writing them all at the same time, creating them all at the same time. It's called content batching and it definitely relieves the load of future you. Definitely. I love that and it gives you clarity as well. I've started to do that. I was rubbish, you know, I was rubbish at start, but now I actually need to do that. When I do my content batching, I tell you one of the things that I personally do for me is I think about what the intent is on certain days and the types of audiences that I'm trying to reach on those days. So when I do my content batching, I think to myself, Mondays is podcast release day. So Mondays is all about girls and property, podcasting. At the moment for me, Tuesday is about potentially any events that I'm doing, any upcoming community meetings that I'm doing. So it's really about kind of calls to action, I would say on Tuesdays. Then Wednesday, Thursday, I flip between the two, between Wednesday and Thursday. It's about giving value. So I always think to myself, okay, what's some value that I could give today to anyone that's listening? And then on Friday, I take a break. I don't post on Friday. I kind of just do stories, but I don't post. And then on Sunday is kind of like personal posts. So I always do personal posts then on Sunday. And so I almost feel like if you were to then look at all of my posts now, after I've just said that, you would see the theming that kind of runs through it. And that then gives me like almost structure and I'm like, right, it's Tuesday, right, it's Thursday, right, it's Monday. And so I know kind of the flow. So do you ever get that? Do you ever think that theming can be quite a nice idea of, you know, the intent of posting? Yeah, absolutely. And that's one way of doing it where you decide each day is a different thing. I mean, what I do within the program when people join is we create content themes for each person that are very specific to their personal brand, what they're doing in property, what they're looking to achieve. So we first work out what are your objectives? What are you trying to achieve our property? We then work out who's your target audience? Who are you speaking to? What messages are going to convert them? And we do all of that. And then we do the content themes. So the content themes are then based on all of that information. So you're speaking to this person, therefore this message is going to be one of your content themes. Your personal brand is about this in your life and this aspect of your life that you want to show up as on social media. Therefore, one of the content themes is going to be about that. each person I work with has their own unique four content themes and the content calendar reflects those four themes. So it, but it doesn't necessarily mean, you know, Monday they have to do that one, Wednesday they have to do that one. It's not necessarily like that. It's not as strict as that. but they can use those scenes and it means they always know what they're supposed to be posting about and without sort of the themes should be very wide, very broad. So you don't ever feel like, I don't have enough to say, but then again, they're still a lane keeping aid. So you're not just posting about anything and everything and you know, the coffee you had that morning on your grid. So they're a lane keeping aid, but they're also broad enough that you'll always have something to say within them. Yeah, that's perfect. Millie, I post my coffee that I have in the morning. People love it. You can do it on stories, you don't do it as a post though. Yeah. no! because I don't eat and people get upset with me because they're like, I bet you haven't eaten today. I'm like, look, I'm eating. I've got a nice bit of food. But you're doing that on your stories, aren't you? Yeah, yeah. There is a big difference between stories and posts. Actually, like, I cover that quite at length in the programme because I really think there is such a big difference with the intent, like you were talking about the intent, the intent of one versus the other. Because stories goes out to just your followers. People who follow you will see your stories and they're a nurturing technique. So they're how people who already follow you can get to know you better and see, like, peek behind the scenes of, your life. Whereas like your posts are for new followers, they follow your content themes, they're achieving a certain goal within your business. Whereas your stories don't have to achieve any goals, they can just be about the coffee and the food and the walks and the things like that. I absolutely agree with that. I love it. Honestly wait until I get my dog. The dog is coming guys I know I've said this for the last god knows how many months there is a reason because dog is not just for Christmas It's for life So it has to be make sure that we don't rush it and everything is right, but I want my own little Bruce Millie I really really do like, you know, that's what I love So when the dog comes be prepared for just my stories to be about the dog Yeah, but I mean, we've talked about this and I've told you hold off for as long as possible because dogs, mean, I love Bruce to the ends of this earth, but he is a lot of, know, dogs are a lot of work, especially at the beginning when you're training them. I remember just being like on YouTube constantly watching how to train videos and like getting all the training down and then I'd be exhausted. I was like, can't do any property work now. I'm too tired after looking after this baby. Yeah, honestly the amount of people I've spoken to that told me that dogs are harder than babies. They're like, Athena, yeah, they've actually said that to me. They're like, listen. I don't have babies but if they have babies too they're allowed. Yeah, well, yeah, they have both I have neither they have both and they're like they're like you think a baby's difficult try a dog So we are we are go it is going to happen It just has to be the right time because at the moment like with me traveling so much like it's just chaos So it's not fair to the dog, which is why it's not come yet But it will it will I'm doing a lot of them doggy sitting in the meantime because they just honestly they're the only thing really that that can get me off my phone and out and walking and distract me they just are a ball of energy and a ball of love and it's just so good for my soul to be around dogs. love dogs. Yeah, so Millie, quick question for you. my God, I've distracted myself with the dog conversation now. I had the perfect question for you. Hold on, what was my question gonna be? It was going to be around... I'm gonna have to come back to it. It's dropped. So I'm gonna come back to that one. Let's talk about the other thing that I wanted to mention, which is this notion of community. So with community then that we're referring to, because I actually met some women at a recent event that I went to and they were like, oh, you know, we know Millie because, know, I mean, first of all, they were talking about the food that you make and how incredible your chef skills are. That's the first thing they said. And obviously you've got this community that you go and you meet up with, think, and surround yourself with. And so talk to me about how community has been. so beneficial for you in your personal life with everything that you've been through and what community really means to you and why it's important. Yeah, I I first joined Instagram as a property investor when I realized that property is actually really lonely. I had left a job where I was working with loads of different people and I was working on my own in property because Joe was away all the time. And so I joined Instagram as a means to like meet other property investors, see what other people were doing, keep in touch. And then COVID happened and someone, one of the property investor ladies that I followed on Instagram and had been DMing about whatever they were up to in property had said, I'm doing a workout. on Zoom in the morning if anyone wants to join me because the gym's a shout out, can't do it in the gym. So then we started joining that quite regularly and it would just be a workout and then five minute chat at the end. Then the workout and then 10 minutes chat and then workout, 30 minutes chat. In the end, we did a workout every day consistently, every weekday for two years, which was mad. And it was the same group of 10 women in property who joined that group and were quite diverse. We're like split between... Isle of Wight is a further south, Dundee is a further north and age range wise from like mid-20s to 50s. So like a real sort of broad range, all women in property, all business owners doing different strategies. And after that, just, we're not really doing the workouts anymore to be honest, but we do meet up several times a year. We do like a little getaway together and every morning it's now more of a drop in. So like in the mornings. someone will text in group saying, anyone on for a chat? And we'll just log on to Zoom and have a little chat and we'll talk about life, we'll talk about whatever deal anyone's doing at the time. And we can talk about everything. And they're just really good friends now. So that was a community that came out of sort of social media and property and lockdown. But there's obviously loads of different forms of community. There's community in the form of, for example, your girls in property group. There's communities that you pay to be a part of and you get information out of and get accountability out of. I think I would say just community is the number one thing in property because it is such a lonely, such a difficult game. And the more people you surround yourself with, the better. And if you can find maybe local people to meet up with, that's also great. I'm a bit remote up here in the Northeast. There's not that many people near me who do it. But there are a couple and I try and meet up with them whenever I can. So I've got lots of pockets of communities, whether it's online, in person, once a year meet up, whatever it is, I try and like spread myself as much as I can in these communities because each one has helped me in some way progress in my property journey. Yeah, I absolutely love that. And just this notion of community. for example, the thing that I found the most within the girls and property community is a couple of things. So the first thing I want to say is, is I sometimes have conversations with women who I think are so brave, genuinely like so brave, because they'll say things to me like, my husband doesn't think I should be doing this. He doesn't really understand it. My parents don't think I should be doing this, but there's something in me that knows that this is what I want to do. Nobody in my family has ever done this. I'm the first of my generation to ever think about it. The fact that they even therefore pursue their ideas after having these social people around them, their closest nearest and dearest saying this to them, I think is incredibly brave, but also incredibly difficult because you have nobody then to really back you with your ideas. You might have an idea and if somebody says to you, I wouldn't do that, like, why would you do that? Property is risky. We've all heard this, right? Property is risky. You shouldn't be getting into property right now with all the recent legislations coming in with the Rinches reform. you know, everyone's getting out of property. I get it all the time. Like literally, I get texts all the time from my friends and relatives being like, ooh, property, you know, links to the news articles, which I'm like, delete. No, thank you. And so it's a really interesting one. And so when they then come into the community, it's all about being surrounded by other people who are doing things just like you. And I feel that if you can see that they're doing it and you're like, I can do it too. If they're able to do it, why can't I? And learning from each other. and also this notion about meetups. You just said about meetups. So a couple of things I've noticed is it's wonderful to get online and to talk to people because let's face it, geographically with our lives being so busy, this word busy keeps coming back, there isn't always the opportunity to always meet in the ideal locations that we want. But to come on screen for an hour and an hour and a half to want, first of all, catch up with one another, but also learn from each other, I think is a beautiful thing. However, I do wholeheartedly appreciate the fact that it's all, what people really want is kind of that in-person experience as well and in-person interaction. think with COVID, we all became like an online world almost, and we got used to being an online world. And I think actually we want to go back to being in-person. I love it when I actually get up close with people. And so the feedback I received in the community was that they wanted to have more in-person events. Mm-hmm. I'm actually, by the time this podcast comes out, I probably would have actually already launched it, which is I decided to do in-person workshops this year for the community to actually bring people together to learn about specific subjects, but from people, also come together. And then one of the girls had an amazing idea, fantastic Stephanie, out Stephanie, I know you listen. She had a brilliant idea, which was why don't we just all come together in the park? And we all just bring a dish, we all just come together and we're like, this is where we're going to meet everyone comes. We're to be doing that in summer as well. It's not even like a formal event. It's just, we're to be here, drop a location, see you then type thing. And I think that's really what I want for the community. I want, I want you just said like supporting one another and having those meetups that you do. Um, because I think it's so important. I really do. And having those in-person connections and hence the retreat, you know, I'm going to bring 80 women together in one room. Like, I've done it now one, two, three, three times I've done it. This will be my fourth time I'm doing it. Like Millie, there's no, and you'll know this, there's nothing like being in a room, is there, with like other incredible women. Yeah, there is something as well about it being a room of women. It's got to be said. Women in property are just my favourite humans. Like there's just something that brings us all together and that we can learn so much from one another from doing that, even in completely different sectors within property, because obviously it varies quite a lot, doesn't it? But there's always something to be like learned, to be inspired by, to be moved by. You know, it's just such a valuable experience. We are wired differently, aren't we? Like we really are. It's like I can't work out if it's a good thing or not a good thing. We're all very similar, but very different. Similar trait, very similar. Yeah, I get that when people do my programme, we do an exercise where I get them to ask their closest friends and family three words to describe themselves. And there's always obviously some of them are different. But then there's one pillar that is always a consistent one for everyone, which is driven, ambitious, hardworking. And that's the entrepreneurial thing that comes through. And actually, that's with the men I work with as well. That one pillar of their personality is always the same for everyone. You have to be though, don't you? You have to literally be like relentless and driven to really get forward within this because it is hard. It's really, really hard. And I think you've got to have those guts definitely within you. I love that. I've never done that exercise before. Have your friends and family describe three, okay, God, what are they going to say about me? you. Yeah. And then they come back with the words and I weave it into a personal brand for them. And because I just think it's so fascinating to hear. And it's always actually really lovely to hear what words they use to describe you. That's always positive. I've never had anyone say anything negative so far in terms of like none of my clients have come back and said, well, one of them said, I'm trying to think of a way of saying it without using a swear word. Gobby, goby. Yeah. yeah, loudmouth, loudmouth, gobbly. I like that, that's brilliant. And then I have remembered my question for you. This is going to teach me a lesson not to get distracted in dog talk going forward on the podcast. My question for you is just going back to social media and getting a bit of advice for the listeners. So sometimes I have it where people will come to me and talk to me about needing to be a faceless brand on social media. They're like, I can't quite show my face, either I don't want to, number one. or because my company can't know what I'm doing or because they believe that the right way to do it is to put the company's logo and to put the company first. So what are your thoughts around faceless brands and how it can work and how it can't work? What's the pros and cons? So it really, so obviously the businesses I used to work for and I used to do social media strategy for were businesses where you would use the logo, you would use their brand name. know, Walker's Crisps, they're not gonna have the CEO as the picture of their Instagram, et cetera, et cetera. But as property investors, for the most part, we are doing it as a personal brand because, well, I'll go into why in a second, but the only instances where I'd say you wouldn't do that is if say it's a business where there's actually multiple people working within it so it wouldn't make sense to just have one face behind it because you've got several team members in it. So for example an estate agent or a letting agent or something like that you're not going to have just one person there you're not going to call it by the name of the person because that would be a bit strange because there's loads of you in it. That's not to say that you wouldn't introduce people though you would absolutely in the social media be showing all the different people who work in the business and what they each do you'd be introducing them in posts. So it still wouldn't be completely faceless. You'd still want to be heroine people for sure. But in terms of say you are, you know, what you call your average property investor. So you are, you know, an individual. Maybe you're doing it within a couple. Maybe you're doing it with your sister. Maybe you're doing it with someone else. But it's like one or two of you. And that is the majority of people I speak to at Rosé. In that instance, it should be a personal brand. The reason is that if you are hiding behind a logo, using your limited company name, People cannot get to know you that way. And that distance is what creates sort of the disparity between wanting to work with you in some capacity, whether it's angel, angeling you money, whether it's using you for their next stage, using you for the next, whatever it is that you offer as a service, coaching, whatever it is. If you're hiding behind that, how are they supposed to know whether they would want to work with you? How are they supposed to get to know you and trust you? You only get that through showing the person. So I would always, always recommend that people do not use their limited company name as their Instagram handle and use the logo as their picture. Because, I mean, that's boring. For other people, that is boring. How are they connecting with you on a deeper level if you're doing that? Yeah, I completely agree. But what if then they then come and they say to you, yeah, but Millie, we can't because our companies can't know what we're doing and I've got my boss and I've got colleagues on socials. I don't want them knowing. I don't want my family knowing. I don't want anyone knowing. What advice would you give to them? So the whole family and friends not knowing is like, how are you going to raise angel finance if you're not going to tell people what you're doing? You've got to tell people what you're doing if you're trying to grow that business. You cannot raise a business in silence, in the shadows. How are you supposed to do that? So like it's all through making connections, whether that's networking to meet sources or to raise finance or whatever it might be. You've got to be out there making those relationships. You can't do it in the dark. About the employer, I mean, you could just make sure you're not using a social media platform that they are on. So for example, I have worked with people who can't talk about it on LinkedIn because their LinkedIn is very much for their work, but they can talk about it on their personal Instagram and their personal Facebook because the employer can't really stop you from doing that outside of work hours. That's just what you do in your personal time. And it's unlikely that your boss is going to see that. And even if they did, you would just say, that's what I do in my personal time, just like the next person sits and watch Netflix for five hours. that's what I do instead. And so that's how I would get around that. Do know what? I love that because whenever I've spoken to people about this, I'm so glad that you just said that, they're like, no, I can't have my boss or people finding out. They might think that I'm not committed to the job and I might jeopardize it. You never know. But you've just made a fantastic point, which is what is the difference between a person sitting and watching Netflix for five hours and you actually being proactive and looking at properties and looking at deals. If anything, it shows the type of personality that you have. And if anything, should be showing your boss. Wow, this person's really cool, actually. This person's got something about them. You know, yeah, yeah, exactly. And they might think, I don't want to lose them. Maybe I should promote them. You know, there's lots, there's lots to it. So I'm so glad that you said that because I think sometimes it's easy for me to try and say what I think, but also it's nice to hear it from somebody else. So it's like, look, it's not just me saying this, it's other people. And so it's important that everybody feels confident to do that. I remember when I first did the property education, I went into my office the next day and was telling everyone that I was going to do property investment on the side and like telling my bosses as well, it was quite a relaxed company. So, you know, I do appreciate some businesses operating differently, but I was trying to hit up my bosses for angel investment from day one. I love that. I love that. And actually made a beautiful point that I just want to reiterate, which is sometimes people can say, oh, I don't feel comfortable with my friends and family knowing yet, which is a mindset block in itself. And we can discuss that definitely, because that's a huge mindset block. But you made a great point, which is, hold on, they're going to be your best angel investors. They're going to be the lowest hanging fruit. If anything, they should be the ones that you are talking about, you know, all the time, every day. It's a funny one really, because I never, ever, ever want to talk... business when I'm at family gatherings, like I just want days off, believe it or not. Like I do the podcast, I talk about it every day, like you Millie, like we actually do want days off, believe it or not. But when they do ask about it, you do think to yourself, you're like, do I talk about it just in case, just in case, you know, somebody is actually interested in investing or something. So I try and keep it quite short and condensed. And then I'm like, right, let's go get some food. Let's go talk about something else. So yeah. beauty of social media isn't it because at those gatherings you can just say yeah well I cover it I talk about it while on my Instagram sort of thing and they can then go off and look at that and it feels like in those gatherings in those moments you don't have to bag on about your business because they've already know everything about it often people will come to me saying I've seen you just finished this deal or I've just seen this thing you've done because they've seen it on my Instagram and they want to talk about it I'm not pushing it I'm not having to bring it up, they're bringing it up because they've seen it on my social media and if they want to take it further, great. If they don't, that's fine. Yeah, fantastic comment. my, I've got great example of that actually, when my cousin came up to me and was like, my God, I've seen your socials, you're doing so much, it's amazing. And then like, you know, someone in my family was like, ooh, what are you doing? That's interesting. And so it was brought up in like that conversation. So I agree with you. It's just about showing up, being present, being authentically you. This is the other thing actually, Millie, just to mention is sometimes I think that a lot of people... We all do this by the way, I literally did it two days ago, three days ago. I'm not saying that people don't do it, we do it, we all do it. We compare ourselves to other people. And so when we compare ourselves to other people, what happens is we think, well, they do their posts like that, I should do mine like that. they're getting more likes than somebody else because they're doing that type of thing. I should do that. I'm not getting as much interaction as that other person is. Why? What am I doing wrong? It's not about that, is that? It's about what works for you and being authentically brand you, isn't it? Yeah, absolutely. And actually I was approached once by someone who had over 7000 followers, which is more followers than I have. And if you'd looked at their social media, you would have thought, they know what they're doing on their social media. They're posting all these tips. They're doing all this stuff. They'd never made one pound from their social media. They'd never converted anyone. They'd never got angel investment. had never none of that because they so so don't just look from the outside looking in on another content creator, another property investor and think, they know what they're doing or. I should copy what they're doing because it's working. You don't know that it's working. Working does not mean followers. Working does not mean likes. It means are they actually getting the results that they wanted? So whether did they want angel investment leads and are they getting them? Did they want more people to coach and are they getting them? Those are the results. It's the behind the scenes results that you're actually not seeing on social media. So when that person worked with me, we then changed the focus. So they were doing a lot of like how to and tips and things like that. but it didn't make any sense for their audience to be doing that because their audience was never going to go out and do viewings, they were never going to go out and do those things. So why give them tips on how to do that? It didn't make any sense. So we changed the wording and the sort of strategy to on its head and made it all about how busy they were, like the target audience and how they could take that off their plate and do it themselves and how they knew what they were doing in that world because of X, Y and Z. And suddenly they started getting DMs from people who fit the exact target audience that we worked on together. because they had flipped the messaging. So that's just to say, don't look at other people and think that will work for them because we each have different criteria of what we're trying to achieve from our social media. And some of the posts that one of my clients has just got raised angel finance from this post that they put out. Looking at it from the outside, she got seven likes on that post and no comments, but she got an angel investor from it. So like. it doesn't make any difference how many likes and things like that people are watching especially angel investors they are the biggest lurkers out there they are watching watching they're not engaging they're not liking they're not commenting but they're seeing it and then they're getting in touch outside of the platform either via dm or via text or when they see you in real life so don't just look at those numbers they mean nothing Yeah, do you know, I love that. And I always say like, likes is never gonna pay your bills. It's really not. It's a vanity metrics. I've heard a lot of people say actually, that their lowest post actually are the ones that got them the best investment. And you just gave a fantastic example of that. So I think that's something we could really take away is don't ever let this notion of, like for me, I always think I'd rather get less likes, but more actual comments and interaction, because people are taking the time to comment. People are taking the time to interact with you. That's what I care about more. I'd rather have, let's call it seven likes, but have, you know, 10 comments, rather than have 56 likes and zero comments. It just shows that actually it's not an engaging social interaction environment to be in. So a really interesting one. Millie, I always love speaking to you because you always speak with such like, you give so much value, but I also am like, every time I'm like nodding along, like literally like what this person told me they do when they do the, when they listen to your podcast. I'm like, I'm like, yes, Millie. Yes, exactly. Exactly. And like I said, you know, this is why I chose to have you speaking at the Girls and Property Retreat. I'm just so excited to have you come and share your wisdom and just be amongst this sort of group of women. You've never actually, just thinking about it, so if I've got this wrong, I'm so sorry, but I don't think I have. You've never actually been to a Girls and Property Retreat before, have you? I'm at the other end of the country so it's not always easy for me to like join as many things as I would like. But no, I can't wait because I already know a few people already who are going, probably more than a few, and I just can't wait to meet all the ones that I haven't met yet and just put a face to a name for so many people that maybe we've been DMing but we've never actually met in real life and we can catch up and we can ask each other questions and what's really exciting about this one that you're doing. which is different from your other ones, isn't it? Where you're now gonna do like a session, it's gonna be talks and then there's gonna be individual like, what are you calling them? So they're gonna be like expert tables, I'm calling them. Yeah. And you're so right. think that for me, always gave up. I give myself feedback from my own events. I'm like, how can I do this differently? And for me, I don't like it when you go to events and I'm personally in the audience and all we do is we listen to people speak. For me, I love interaction. I love communicating. And I also noticed the fact that when you're like at the end of every presentation, You could be like, any questions? Some people don't have the confidence to sort of ask a question in front of 80 other women. And it's important to recognise there's lots of different personalities that are within the property sort of space. And so I thought, well, what if I actually gave an opportunity, well, let's say I put you on one of the tables after speaking, and actually for the girls, let's say 10 of them are around there, to actually therefore have these deep, meaningful conversations and asking you, you know, personal questions that they aren't happy to share in front of everybody. Yeah. never done it before, it's the first time and I think that actually it's going to create really fantastic connections through that and hopefully business as well, which I'm really looking forward to. be so good for someone to have that one-on-one afterwards. after someone comes down from the stage as well, you don't feel like you can just approach them. But when it's a smaller group like that, absolutely. I think it's going to be so fun. And any time you meet up with other women in property, it's always just such a joy. yeah, so well done for creating this group. And fourth one now, it's amazing. I can't wait. I know, thank you. And I think that what it is also is I think that women get it. I think that women understand how lonely property actually is. And let's face it, there aren't a huge amount of places where women can come and be together. Literally, I just spoke to one of my actual community girls three days ago. We actually were at an all female women's event, which is fantastic. But the conversation we had was about an event she'd gone to two days prior to that. And she says, Athena, you'll never ever guess what. And she said to me, 40 men, two women. And I was like, you're joking. She's like, no, two days ago. And I said, and how did you feel? Because she's a confident girl. Like this girl is confident. And she's like, it was really interesting. She says, I went in and I had my usual tact, which is going in confident, going in. And she says, I felt like I was cut up in a lot of the conversations between the guys. Like literally they would cut me up. She says, so I changed tactic in a different group and I played more Dams and in distress. kind like, I'm just learning, please help me. And apparently a lot more guys were almost receptive to that and that type of vibe. And I was like, that's so interesting that that is how she was made to feel. And then she approached the person to speak at their event saying, I'd love to come and speak at the event. They read it, they never replied, nothing, just didn't even respond to her. And I said to her, like, how did that make you feel? And she says, I just felt like... I wasn't listened to, I felt like I wasn't validated. And I said, would you go back again to that event? And she just went, no, I'll never go back there again. And I think that's really interesting that although we have these conversations and people say, but it's so much better now, which it is, and, do you really need these female events? Is it really necessary? It's all about like isolating men. I'm like, no, you're missing the point. It's got nothing to do with isolating men. It's about giving women like this who that she had an experience two, three days ago. actually step forward and feel empowered to be around other women who get it and who feel the same way and been through similar experiences. And let's face it, the conversations are completely different if men are not in the room, completely different. So I'm very excited. you too. Yay! So, yes, so Millie, thank you so much for today. I really, really appreciate you coming on, sharing your wisdom. What, what, let me ask you this. What, well, first of all, let me ask you this question before I ask you the last question. First question is, if you, with everything we've spoken about today, what would be your, on this podcast, your last bit of wisdom or your last bit of kind of words that you would love to leave the listeners with feeling? empowered and motivated to go and take action on listening today. I think a lot of people come up with the whole, will people think if I post? What will they say? It's going to be embarrassing. Who am I to do this? And the biggest thing is just thinking what's the worst that could happen? Like if you went and did that, if you went and posted and talked about it and did all of that, what's the worst that could happen? Like, and then you think what's the best thing that could happen? I could my business could blow up, could be selling, could be buying more houses, I could be growing, could be networking. And when you weigh up on the scale of things, the pros versus the potential con of feeling a bit silly, you've just got to realize that the pros far, far outweigh the con, which might be what people think, but actually, for the most part, people who are people you want to talk to and want to engage with. will not think negative things about you. It's only the people you actually probably don't want to be connected with, don't want to emulate, et cetera, who will actually think negative things and want to bring you down. And so do you really want to not do something because of those people? Really? Do you want them to Do you want them to win? Stunning, absolutely, don't let them win, I love that. And we can all take that away, Millie, like I have those thoughts as well, so yeah, come on guys, all together, don't let them win, absolutely. And what sorts of things can people really look forward to hearing from you in terms of like some nuggets that you're gonna be sharing at the Girls and Property retreat? You know what I really enjoy at the moment is doing case studies because I think people learn so much more. I remember when I was doing property training, they could teach you all the strategies and all the things, but until they showed you a deal in the flesh and you could like look through it, how it worked, that's how I learned best. So I've applied that to my property, to my social media talk, and I'm going to do some case studies so we can learn from watching what others have done and not to replicate it and copy and paste it, but to be like, okay, that's really inspiring. I can see what they've done here and how I can apply it and make it my own in this instance. So some good case studies are something that I'm really excited to share. I love that case studies are everything. Absolutely. And I can't wait to be literally front row and just be like, show me Millie, how do we do this? so brilliant stuff. And I'm sure that people are going to want to get to, know you more before the retreat, and sort of connect with you. So if that is the case, where's the best place for people to find you. posting property on Instagram. It's my main, actually I will talk about different social media channels and things at the day, because I get asked that question a lot. For me, my most, my best channel, the only one that I actually need to use is Instagram. So that is the only place you should try and reach me, Instagram at posting property. Nice, nice and simple. And as always, I'm Athena Dobson, underscore official and girls in property on Instagram as well. A couple of people do email me, which is girls and property pod at gmail.com with any suggestions for the podcast. And then of course, what me and Millie have been referring to is that I have the girls and property retreat on Friday, 25th of April at Penny Manor in Tring. It's going to be the most amazing day. Like I said, I'm just. My soul literally goes into these events. I know how important they are for so many people and why we put them on and what we hope to get out of them. And I hope that comes across when I'm speaking about them and showing them to everyone. So if you've never been before, please, please do come along. Whether you're an extrovert, an introvert, I've got you. Just know I've got you and I can introduce you to the right people to do it. Got amazing women like Millie that are gonna be there. So just come along and come and have some fun, Friday 25th of April, and that'll be at Penley Manor in Hertfordshire. But Millie, thank you for your time today. I can't wait to see you. I'm so excited. I can get everyone to hear you speak, but thank you for your time today, and have the most wonderful week. Thanks guys, enjoy your week, and I'll speak to you soon. Have a good one, bye.