Work Smarter, Not Harder: Leveraging A.I in Business with Nasar Ahmad

In this episode of the Girls in Property podcast, Athena Dobson is joined by Nasar Ahmad for an insightful deep dive into the world of A.I and why it’s such a powerful tool for today’s entrepreneurs.

They kick things off by chatting about the shift from the 9-to-5 grind to the freedom of entrepreneurship—and how AI can make that journey smoother. From automating everyday tasks to creating content that actually connects, Nasar shares how AI can help business owners save time, boost productivity, and stay visible without the overwhelm.

Athena and Nasar also get real about the pressure to show up online, especially for those who aren’t comfortable on camera. They explore how AI can support content creation while still keeping things authentic, and discuss the importance of using tech in a way that stays true to your voice and values.

Storytelling, visibility, and celebrating your wins all take center stage in this conversation. Whether you’re brand new to business or already embracing AI tools, this episode is packed with practical tips and inspiration to help you show up, stand out, and grow with confidence.
Tune in—you won’t want to miss it!

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Transcript

0:01

Good morning everyone and welcome to today's episode of the girls and property podcast once again How is everyone doing as always I start it in the same way and today we again have some glorious sunshine The sunshine is still here guys. just about still here, which is so so exciting So I'm hoping that when this actually goes out with the recording that we've done that the sunshine remains if this comes out on a day when it's really really rainy and really dreary, the irony of it is just gonna be beautiful. So either way, we win. So on today's podcast, this is a person I've been wanting to get on for some time because for me, the topic is so, so interesting all around AI and the power of AI. Now, whether you're into this idea of AI or you're listening to this podcast and going, Athena, I'm on the fence, I'm not sure about AI. I know it's here, but I don't really know about it. I don't know how to use it. I feel like I'm of a different generation. Then this is the episode for you because I have the perfect person to explain everything there is to know about it. And you know me, I'm, I'm still a little bit skeptical with the whole thing. So in today's episode, hopefully I'm going to ask some of the questions that maybe you want answering as well. And to have a really truthful, meaningful conversation without any. any of the jargon or the BS that comes with it. without further ado, with that note, I would love to introduce you today to NASA. Hey NASA, how you doing? Hi Athena, thank you so much for having me on your podcast. Yeah, you're right, it's a strange day in the, it's sunny. We talk about the weather lot in the UK. But yeah, as you say, AI is the game changer. I, you in my presentation I was doing when we met in London, you know, I kind of put this slide up where all of our great, great, great grandparents were on field somewhere, kind of, you know, doing whatever. And then that's on the left hand side. the right hand side is where we're going, which is completely in a tech world. And the world is changing. if you, some of the podcasts I watched, I was listening to Daniel Priestley and Alex Formosy recently saying, where we are right now, imagine where computers were invented, but no applications have been invented at all. Electricity was invented maybe in the 1830s, but it didn't really go mass market and a hundred years later on. AI is just starting out now and we've not even scratched the surface of its adoption yet. It's brand new. It's almost like the calculator coming out, the first computer coming out. And literally in the coming years, the world's gonna change massively. So yeah, it's an exciting time. And literally, even though in our space we hear a lot about AI, I promise you less than 1% have even touched it yet. It's bonkers. Yeah, and this is what I really want to have a conversation about because sometimes I feel what can happen is if we don't understand something, we almost kind of retreat a little bit going, I don't quite understand it. I don't know how to use it. And you almost become a bit fearful with it. So what I want to do today is I want to encourage everyone listening to think, well, actually, what is it? Well, how, how could we use this? I'm so sorry. I just sneezed. I was holding that sneeze in and then I had to sneeze. So sorry, and it's not gonna be edited out. So apologies everyone for the sneeze in your ear. But yeah, what I was saying was I just think it's really exciting to see what is it, how can we use it, how can we utilize it, and how can we learn more about it. So hopefully this episode is gonna be that for everyone listening. Yep, super, okay. Did you want me to jump into some sections or did you want to kind of ask me some questions? yes. So the first thing I'd actually like to do with you, Nassar, before we begin anything is first of all, I'd love you to kind of introduce yourself to the listeners, because I think that's really important in terms of telling everyone a bit about you and kind of where you come from, what your experience is, why you feel you're the person to speak to us about this today, and to tell about kind of like your journey into how you found AI and really wanting to now push this forward. I'm really keen to hear about that myself. Okay, sure. So I'll go with the Alex Hormozi style install, intro. So my name's Nasser, I've almost 53, time was recording. I've been earning six figures for over 20 years and I've passed a million around online. I've got seven figures of property portfolio. Why do I say that? It's not to impress you, but just to impress upon you. If you work consistently and work hard, there's many things that you can achieve. And it's just kind of drop, it's the drop the mic thing that Alex Hormozi says where, introduce yourself. So look, this is roughly where I'm at. It's not that I'm ahead or behind anyone else, but this is just a kind of summary of what I've, if you like, achieved in life. So going back, I think I'll start when I was quite young. So I was born in this country. When I was four or five years old, my dad got very ill. And so I was quite bright at school, but my mum was then tasked with having to pay the bills. Yeah. So she started sewing clothes. on a sewing machine and with that she paid the bills and you know one my dad was very very ill and I thought to myself this is not right you know we're going to like markets to kind of I still remember a local market we kind of walked back with it's not secondhand stuff but like you know the cheaper stuff and the bags I would insist on carrying them in my hands so like burn a line in my hands to say to me you know what my mum will never ever come to this market again And that was my burning why that, know what, this is it. I don't care what happens. I'm going to take care of my mom. And that became a why to this day. know, my mom, you she's still around. I've set myself up so that one of my houses, I'm in the loft, I've converted the office and my mom is downstairs. So that's you know, that's how I set things up. My family's in another house. You know, that's my why. My family is my why. And when I have extra cash, I'll just put it onto charitable projects. You know, because for me getting a Ferrari, if I want a Ferrari, I'll go and get one. We can rent one, we can buy one. It doesn't do anything to me. But if I can help, you one of my life goals is to impact a million orphans before I die. That's a decent sized goal. You and for when you, you know, kind of see the look on someone's face where you help them out and they weren't expecting it, it's, you know, you can't buy that. So my why is helping people. It started off with my mum. So, And so I've always been slightly different in that, you when everyone else is going around wasting time or getting drunk or doing this, I'm like, why are you doing that? Even from a younger age, I just, you know, wasn't one of these people who'd play on the street and go around just kind of messing around. It just wasn't me. Maybe it was anti-social. Maybe I was an introvert, an intrapreneur. So I was well, but the why was my mum. needed to help out my mum. So. went to college, went to university and graduated in IT 1995, Brunel University. And the first day after my university finished, again, everyone was organizing parties, this and the other. I found myself a first IT contract. I rented a room in a Vicarage in Maidenhead. And that was my first experience of what I now know is an HMO. So. I rented a room and literally the night after the last exam, I spent until two o'clock in the morning kind of dumping all of my room into my Volkswagen Jetta. don't know people know what that is. Very old car. You can look it up. Basically, it's like it's like an old golf, but it's quite a big boot. And literally everything was packed in there like a Tetris game. And then I got there about two, three in the morning. And all I did was I left it on the drive in the morning, woke up at six thirty seven, three, four hours, the unpacked it. dumped it in the room, went to my first day contract. everyone else was doing something different. had my phone and I was like, well, how could you? In those days, setting up a company was difficult. And I would always push myself into areas that other people didn't want to go, try different things. And alongside that, I used to play squash. So I played squash. When I was in Holland, I hit the top 20 when I was there. And I did that because from an early age, I discovered that if you get a coach, you move very, very quickly. When I was younger, I used to learn karate. I used to teach at one stage and I had very, very strict teachers. I understood if I just did what a good teacher told me, I'd accelerate really, really quickly. And my coach just after I left university, squash coach, he was the world champions coach. was brutal, absolutely brutal. But if I did what he said in 10, 15 lessons, I learned more than I learned from probably all the other coaches put together. And that pushed me along. then so the 95 onwards, I used IT as my kind of main earning vehicle as an IT consultant. And I worked around Europe. So went to France, learned French, Belgium, Netherlands. I played in one of the top leagues all the time. So I'd meet loads of people. I'd move around and. It was really good. turned up, I beat everyone except the club pro and two or three other people. It a great way to meet people. And then, you know, as I was going along, and this will be kind of kind of close this bit of the story, I went to Geneva and when I was in Geneva, I met this one guy who happened to be a hedge fund manager and he said, Oh, OK, do you know much about, we just started talking. Do you know much about maths? And you go, OK, we started trading and they're talking about the financial markets and this, that and the other. We set up a hedge fund and we kind of went up to just over a million under management. then the fast forward to 2007 credit crunch, the banks and brokers started to go bust. So we lost money, lost multiple six figures because banks and brokers started to go under. And when you see this kind of thing, you think, wow, OK, this can be life changing. I'm like, I don't want to do this. And then I took a step back, went into property. And then after property, then once I did buy HMOs, built them, then I went into self-development, started learning about what people like Rob Moore, Simon Zucci, these people are doing in terms of development and selling online and selling services. And that kind of brings me into my current life where we create content and we help people to expand. And just to close this part, there's something that we really need to understand. I've only understood this in the last few years. The top 1%, the top 5 % act and think in a completely different way to the rest of the population. I was looking at this up just before I came on. The top 10 % of the UK has 75 % of the wealth. The top 5 % in the UK, the top 3 % of the UK, earn six figures or more as a household. The rest don't even hit six figures a year. And the top 1%. So when you start looking at the top 1%, so in squash, to get really good, all you need to do is go and hit the ball 100 times on the right hand side, 100 times on the left hand side, but nobody will do it. They can't be bothered. If you want to go and get into the top 5%, 10%, These people are just doing things differently. They're working harder. So one of the things that, so I went to a property meeting last night and I spoke to a few people and if I did a survey, even within property investors, less than 1%, less than 1 % would even be posting daily, sorry, posting weekly. No one's posting daily and if there's top 1 % they do that. So the real lesson is understand what the top, one or two percent are doing. I'm not talking about if they've got a Lambo, go and drive a Lambo, but understand what habits they're following and start to do that and you will gravitate towards that. It's a long preamble, you guys have probably gone to sleep now, kind of throw some wash on them to try and wake them up. you know what? It was, do know what? It's really fascinating because that, I'll tell you what I love the most about this podcast and I've said it before, but particularly with you Nessa, is we've had a couple of conversations now, but one of the things that really stood out to me, what you just said, out of everything that you just said, which was that you wanted to try and help a million orphans by the time that your time passes. And I had no idea about that, about you. And I love hearing the story about your why for your mum. My story is really similar, of course, with my mum, as most people know. I know my mum listens to this podcast. So shout out to you, mum. I know you're listening. And, you know, it's amazing, isn't it? When you have your why, it's so powerful. It really is. Like, that is what drives you. And when you have those burning hands and thinking with the bags and thinking to yourself, no, this isn't right. Something needs to change. It's really interesting how that then becomes your driving force forward. And when you said, She now lives in the home with you. My heart melted because that's what I hope to have one day. And when you were talking about this notion about helping these orphans, like that really stuck with me. And to be honest with you, Nessa, I'll tell you something I find really interesting. I know I'm going a bit, we'll get into AI guys, don't worry, but I think this is an important thing to say actually, which is you have some incredible credentials, right? You just spoke about all the credentials that you have and the money that you're making and everything that you're doing. But let's say that I was to invest in your business. Let's say that I was to invest in you as a person. I'll be really honest with you and this is me being super honest. I almost bypass all of that. I'm like, yeah, fine, great, good for you, wonderful, happy days. But I almost switch off. What I listen to is I listen to when you talk about your mum, when you talk about the orphans you want to help, when you talk about the life that you lived. That's actually what interests me in people as people. And that's why I love the podcast because it gives me an opportunity to go, well actually tell me about you. And when people say to me things such as, I'm not going to put that out. I'm not going to tell people about my family. I'm not going to tell people about my past. I'm like, why? Because I believe that's your superpower. That's actually why people would invest in you in the first place. So I just wanted to make that note that the things that I found most interesting about what you just said and highlighted was that quick question before we move on. How many orphans have you currently helped today out of the million? It's not something I like to publicize that much because it's, you know, it's one of my, so we're, we're sponsoring, currently we're sponsoring a few hundred, I'll say that, in terms of impact, how many of you were kind of impacted, helped? So we're probably a few hundred thousand. yeah, so it's not, but it's not something, the thing is that in part of my culture, my religion, one of the things that we have is that our charitable work, we don't boast about it. So I'm not going to say, you know what, I'm sponsoring 500 orphans or I'm doing this or do that. So it's something that is between me and the creator that I need to do this and I'll push as hard as I can. And even when I'm gone, I want to have investments that will. So, you know, I want to have five million in property. uh that will then be in trust, that will then be paying towards charitable causes when I'm gone. So that's the whole point. Fabulous, fabulous, I love that. That's such a beautiful thing, but like I said, that really stood out to me and I hope to follow in footsteps and just try and give back and just do great. So you've inspired me today with that. because your legacy is that you're helping ladies, you're helping girls. And this sounds a little bit sexist, but, you know, ladies aren't naturally aggressive entrepreneurs. You go into a room, so yesterday, it's not sexist, it's a fact. Like yesterday, there was a pop-up meeting, there's like two or three women out of 30 people there. Generally speaking, you've done really well to get a group of ladies together who are now aggressively moving forwards as an entrepreneur, as in properties. So yeah, it's an amazing mission. And I think hopefully you'll see that I'm not being chauvinistic here. I'm just saying that, know, it's, yeah. guy. Just really quickly on that, you went to an, this was yesterday. So the date, guys, is April, April, 2025. You went to an entrepreneur event yesterday. There were how many people in the room? 30 odd, 30 odd. and how many women? I'm thinking two or three. two or three. Wow. Fair play to those women who walked in that room. I'd like to meet them. But I if you, I mean, when we were in, for example, Stratford, we were there, how many women did you count there? Probably the same, right? Handful, right? exactly. Fascinating, isn't it? And this is why these spaces are so important. I have many conversations where some people believe that these spaces aren't needed. And they tell me, they tell me that these spaces aren't needed and that we're segregating against men. And I completely disagree. It's creating these spaces to make women feel seen and heard and feel supported and empowered. And I always say to the guys, the fact that they think it has anything to do with them just shows their ego. It has nothing to do with the guys, literally. But let's not detour off AI. Because we could talk about that all day, Nassar. I know we could. Well, let me let me just pick on that one thing. Sorry. And it's really, really important. So when people say, well, uh ego or maybe you're being negative with this or any other, I have next to no time for negativity because when people want to achieve things. So I interviewed Alfie Best, he's a billionaire, and he said something really controversial, which I say sometimes. But again, it's really controversial. Alfie said there's no such thing as racism. And if you say that, are like, what did you say? And he said, well, find me a billionaire who's complaining about racism. So I'll say the same thing. I'll say, okay, well, I'll say almost, there's no such thing as racism. There's abuse, there's prejudice. And if there's 10 white people, there'll be one guy who'll find something to discriminate against for the person at the end. Maybe he's got bald, no hair, no this, no that, this, any other. Discrimination, negativity. in whatever form is to be moved aside. We have to focus on solutions. And when we say it's our fault, it's our fault. We know it's not our fault what we're given. It is our responsibility to make the most of it moving forwards. If you find like minded people that you, for example, for yourselves as ladies who feel more comfortable in that environment, brilliant, awesome. As long as you achieve a result using that. Don't just go to the girls things, hey, you know what? I'm in the girls group now, I'm it, I'm done, I'm all good. That's wrong. But if you go there, so I'm now gonna use this as a platform for me to get here, awesome. So in general, I run away from negativity because it it eats you up in whatever form it is. Does that make sense? absolutely. Absolutely beautiful. I love that. And do you know what, speaking of positivity as well, we always do this thing on the podcast, Nassau, which is we always talk about what we're celebrating at the moment. Because for me, I always think that we don't celebrate ourselves enough as entrepreneurs. We're constantly going and going, but we never take a moment just to reflect. So all of the listeners today, I'd love you to DM me what it is that you're celebrating at the moment. Some of you do do this every week and I absolutely love it. So Continue to do so, tell me what you're celebrating at the moment and I will celebrate you absolutely. But Nessa, what are you celebrating at this moment? Hmm. What am I celebrating? em I think every single day we should be very grateful for many things. We, you know, we're healthy. We have family around ourselves. We great community around ourselves. So, yeah, I'll just celebrate those things. You we have to be eternally grateful for our health, our family. I'm on a podcast with yourself. Last night I was, know, kind of had lots of problems, about five people who are deca-millionaires in the room with me. so, yeah, the environment I'm in, I'm able to, you know, this morning, normally 9am to 12pm, I have no meetings, so I can kind of control my diary. So, yeah, to be able to do that, I think I'm very, very fortunate. So, yeah, is that OK? Definitely and you know what mine mine's quite similar to that. So what's happened for me is as I go through Entrepreneurship and obviously I'm I'm much more infant in my journey than you are NASA But what's happened to me is at the beginning it almost became a novelty I'm gonna say where I was like, oh, I've now my own boss. Let's call it I can now choose how I want to spend my time I can choose how I want to work what timings everything like that and it used to be like this really fresh new amazing thing And then what happened to me was I kind of got used to it. And I got used to this notion that actually, this is the time that I want to spend, this is how I want to do it. And so you almost forget that there are other people out there, myself included, once upon a time, who used to be told, no, these are the hours that you work, this is when you work, this is the location that you have to work at, and this is how you get paid and there's no other options. Whereas this week has been a beautiful example of this for me, where I almost got humbled and brought back, it reminded me again. which was this week, the weather has been absolutely fantastic. Now, I know you just said, Brits always talk about the weather. That's all. I'm half Mediterranean, right? I'm literally solar powered. That's how I work. I actually don't belong in the UK and people know I don't belong in the UK. I really don't, but here we are. And so when the sun comes out, I then literally go, oh my God, I need to get on the sunshine like right away. Where can I go to work or where can I go to go for a walk for my lunch break? How can I do this? Now, once upon a time for seven years, I was literally, and this is no exaggeration, I was chained to a desk because I had to be picking up a call every five minutes. And if I wasn't picking up a call every five minutes, a manager would come by or message me over on the chat system to say, you need to take a call. So I couldn't go just outside for 15 minutes. I couldn't just go outside for 20 minutes. Our lunch breaks were timed to 30 minutes maximum. That's how much time we had to out in the sunshine. And there would be days where I would be working, not being able to go out. And now I live a life where I can theoretically, even though I lead a busy life as we all do, I can drop everything to go and have a 30 minute break in the sunshine, an hour break if I want to. I can even go to the shop if I want to. I can do anything. And I think what I'm gonna celebrate is I still speak to women and men on a daily basis who say, I can't come to that because I'm working. I can't do that because I've got to check with work. And I go, like let's be humble in ourselves, let's remember that this is actually a gift that we have to lead the life that we now do where we can choose our time freedom and for a lot of people that is still their dream and I hope that they achieve it, I really do because it is the most, it is absolutely, you know, in terms of, there's no cost, there's no monetization you can put on it, I think it's the most beautiful gift that you can get. is when you become the leader of your own time and freedom. I think that that is just, you can't put a price tag on it is what I'm trying to say. It really is gold. Yeah. But I mean, not but and many people may be thinking, well, how can I get here? Yeah. So this is not a sales piece of it, nothing to sell here. But if somebody wants to transition from a nine to five, where you have a lot of restrictions to a point where you have the freedom, you're to have to go through a period of transition. That period of transition is going to involve discomfort. So, you say, you say, look, we want to enjoy the sun, but Let's play devil's advocate here slightly. If you were to just go and enjoy the sun all the time, very quickly, you'd run out of money, you'd lose momentum because you wouldn't do any work. So you have to have a balance of, you know, I'm going to do the work. In the same way, to get to the situation where you do have more freedom to transition away from your day job, well, how do you do that? The strong suggestion I have for everyone is, and maybe we'll talk about this later on, is you really need to think about your personal brand, how you can start to develop your online presence, which you're doing a lot, Athena, and then start to build an additional income. Don't ever give up your day job hoping that your additional income is gonna work. Have it where you go through a lot more discomfort, where you have more things to do, no time, and start to build your side income, and then you can transition away from your main income. And I promise you guys, everyone can do it. The challenge that everyone's going to have is you have to think like the top 5%, top 1%, not like the 95%. The top 1 % and 5 % think and act in a way that's totally different to the rest of the population. It sounds elitist and it is, unfortunately. There'll be people, I put a post up this morning saying one of my advantages is I don't drink, which means tomorrow I have no hangover and I could just be waking up in the morning and I'm cool. And let me keep so while you don't enjoy yourself, you we're going to see the football. We're to go and do this. Cool. No problem at all. But yeah, we make choices and there's certain choices you can make or move yourself forward so that you can get to this life. But, you know, it'll involve some discomfort, some work, and then you can get there. Does that make sense? Absolutely. And you just made a really good point actually, because I think that you're right on what you're saying where there is discomfort at the beginning. Because what essentially happens is, is in order to transition, you end up having two full-time jobs. That is literally what it looks like. So you have to do your day job, you're then exhausted, and then you're being asked to then do more work on top of that as opposed to relaxing. Now, the majority of people naturally will go, this is too much, I can't do it, I need to leave. The people who... push past that who go, I can do this, I can see the end of the tunnel, they're the ones that then push through. And when I first started, I didn't just leave my job, I was in a full-time job, but then I explained about this, I basically worked in order to find a system that enabled me through scheduling and through Saturdays and through everything, in order to then get into property, to then be able to leave. It wasn't just a natural sort of like, I'm gonna quit and then this is what I'm gonna do. And I think that's what you're saying, and I think that's a really valid point to make actually to people. We're not saying just leave your job and then hope for the best. It's like, no, come up with a plan, come up with a structure. And to be fair, Nasser, a lot of the people that I mentor at the moment are in full-time jobs. And I say to them, well, this is about to get harder. You're about to take on another job before you get to have the freedom, because that's the reality of it. You've got to do that. Otherwise, how are you going to get the cash flow coming in? How are you going to survive? How are you going to feed yourself? So it's really important to say that. Right, NASA, shall we talk AI? Should we get into the integrity of it? Okay, I've got a lot of questions for you, but I first of all want to start here before I go on to those questions, which is in terms of what you would want to talk about and what you specialize in now in terms of your services and why you chose to use AI for these particular services, what is it that you think you know most about that would really benefit somebody listening today who is time poor, let's say? who doesn't really, isn't really interested in content creation or doesn't, no, not interested, is worried about it, doesn't know how to do it, is fearful, but knows they need to get themselves out there. The typical property investor, let's say. What's your advice? okay, so there's a couple of questions to unpack there. So before we come to the content part, I'm just gonna give a little bit of a preamble. When we think of ourselves as people, as entrepreneurs, first of all, let's roll back about five, 10 years. We're taught or we should learn that there's a value of time. Every task, is either a $5 task, a $10 task, a $100 task, a $1,000 task, Or pounds, wherever you're listening, right? So one of the first things that I was taught, one of the best things I learned was get yourself a VA, a virtual assistant. So I have a virtual assistant in the Philippines. She's on WhatsApp and I can get her to do loads of admin, which saves me a ton of time. And that means that I don't have to do things and she can do these things, right? So my time is, I really want to spend time. with yourself here talking. This is something that I can't delegate. So one of the first things we learned was, let's use a VA. Now, an example of a task that I used to give my VA is this. say, look, can you do X, Y, da, da, da, da, here's a meeting that I attended. Could you just take notes from this? If you remember back in the day, you had movies where legal secretaries would listen to notes or meetings from lawyers. and then they would type them up, Did you? Yeah. intern and one of my jobs as the intern, I was the marketing executive, was that I had to write up the notes. That was my job. Great, great. So if that was your job right now, you'd be able to work. Yeah, I would, wouldn't I? because there's applications called Notar, Otter, and they're actually straight in ChatGBT where we can get a Zoom recording, load it straight in there. It will not only transcribe, it will give key actions, summaries, and notes from there. And it'll do like that. So my point is the things that, you yourself, you used to do, and you you were paid a good salary to do this, now technology and AI has taken over. So the point behind this is that look for tasks that first of all you can delegate to other people and then those tasks that used to be delegated you can now plug in tech. So I pay probably around $10 a month for this tech like notar two applications and so with that I don't need to pay my VA to do anything which kind of drag and drop in there boom out it comes. So in your tasks I think it's Brian Tracy talks about ABCD in kind of your tasks priority and deeds delegation. Look at which tasks you can delegate and which tasks you can plug in AI. So as any kind of property entrepreneur, entrepreneurs, the first thing you want to do is look at your task list and see what you can delegate to a VA and or which items you can give plug into some kind of tech or AI. Does that make sense? So that's the first thing. when people, so when people come into AI, they're overwhelmed because there's so much happening. It's like saying, well, I want to start a business, what should I do? I mean, it's almost a crazy question to ask. I'm like, what should I do? Should I become a car salesman? Should I become a painter? Should I go, yeah, you should. So you want to look at your current list of activities and just delegate away something. That's the first place to start. Always keep things simple. Don't overwhelm yourself. And if you're struggling, find someone. So if you've got mentees, they should be contacting you and saying, which of my tasks can I delegate or which of my tasks can I employ? tech to kind of move forward. That's the first thing to do. So that will really make a difference to everyone. If you just do that every week, looking through your list of things, so what can I gently delegate that will change your life, promise you. Now moving to the world of content creation and property entrepreneurs. So when I go to a property network meeting, what do we do? People come to me and say, Hey, I know some people I've never met them and they already know me. Why? Because I'm dropping content. Yeah. Why do we go to network meetings? Because we want to meet people. We want to talk to people. The more people we talk to, more connections we make, those connections and conversations, they turn into money, potential earnings. there's something called, again, this is a little bit controversial, but apologies. There's something I call the Donald Trump effect. Whether you love him or hate him, Donald Trump has an effect. You will talk to him and some people say, no matter what he does, he's a superstar. Other people say, no matter what he does, he's an absolute idiot. But and I promise you, everyone has this. So some people will love you. They'll look at him. You know what? This this guy, she's amazing. Someone say, you know that Athena, I think she's useless. She annoys me. And same as me. You half people are flipping like he never stops talking. you know what? He's actually quite good. How do you find the people who love and hate you? You're going make content because then they'll know. the kind of things that people have heard me talking about today, some people say, well, you can't say that. That's not right. Other people say, you know what? He's a bit harsh, but yeah, I'm interested in talking to this guy. So the way in which you'll find the people who love you or hate you is by putting a piece of yourself out there. Yeah. So you need to create content and tell people who you are. And the top one percent will be creating content regularly and posting it. And these are the top guys on the planet, Alex or Rosie, the Rob Mores, the em Grant Cardones. And it's the ability to put your content out there. know, this is where we start to use AI now, because back in the day, you had to get your phone and say, hello, right. And then edit it and then do this, then do that. Right. You don't need to do that anymore. This is where AI now starts to change the game massively. So even five, 10 years ago to make a video was quite onerous. Now, even with your camera, you can do things more and more tools. So that's the first thing everybody needs to start to create content. There's a program I was watching with Daniel Priestley and Stephen Bartlett. Hopefully I'll meet Stephen Bartlett later this month. And he was saying that the world has changed now. more people know about Richard Branson than Virgin. you can now build your personal brand. Mr. Beast is now gets more hits than the BBC and CNN combined. it's Mr. Beast says, you know what? It's healthy to buy this chocolate bar. Hundreds of millions of people will see that note saying, I'm going to buy this chocolate bar. Mr. Beast is a nobody, relatively speaking. He's a nobody. He's not BBC. He's not CNN. He's not CNBC. So now you can build a personal brand. and this has never ever happened before. So it's a big equalizer. So what you now need to be doing is thinking about creating content. Now, before I go to AI, and I will do, promise you, when you create content, there's three kinds of content that everybody needs to create, okay? I call it R-V-C. R is relatable, who's Athena? So you just said, know, you're... made fun of you when we met up. said that, you know, you're the Greek goddess Athena. I mean, so now it's relatable, right? It's something that's kind of unique about you. mean, you so you know, you you're you're you're Mediterranean. You're you've set up a group called that's focused on ladies. So this is you value these for value, dropping value, teaching people things. What do you know? How do you teach it and see his call to action, getting people to come to you? and make this kind of content regularly, and then suddenly your profile raises, okay? Now when your profile raises, so when we go to these property meets, people are looking for investments or deals or something like that, are you gonna deal with someone who you've never met before? oh If I've got a bit of money in the bank, I was sending you to someone yesterday, oh this one guy said, look, I've got some investments in Morocco. said, mate, no offense, but I don't know who you are. You're a total stranger. How am I going to give you 10 grand, 50 grand when I have no idea who I am and said, how do you fix that? We've got to create content. You're creating content regularly and people interacting with it. think, oh, you know, I might know that guy. Yeah. So you've got to create content if you want to move forward in property, especially property where you're asking people to, you know, part with larger sums of cash, 10, 20, 50, 100 K or get involved in property projects. You've got to share a piece of yourself out there. So where does AI come in? And we mentioned before we go on to that, before we do it, you made some excellent points just there that I just want to take a pause on before we go on. the first thing is, because I know a lot of the people listening to this will want to just go back to this point, so remind me of the initials that you were saying. You've got, what was it? R-V-C, what was it? Yeah, so one more time, what does R stand for? So R is relatable. Who are you the person? So for example, Athena is really, really important because people... These value where you teach people things that could be about your area, what you know about property, what you're doing. That's where you're dropping value bombs, teaching them things. Great, and then C, call to action, wasn't it? action saying, listen guys, if you want to learn more about this, just message me here or I've created some free training for you. I just recorded a video for you here. It's a call to action to bring people to you. Perfect. And then the other thing that you just said, which is really important to note is, so I speak to lots of different people. I have some people that love creating content and some people who are active on social media and they have seen results through it as well. And then I have some people who I literally spoke to a person who was really, really fantastic, prevalent in the industry, doing incredible things. And she literally said to me two days ago, she goes, I think I'm going to cancel down my Instagram. I just don't want to do it. I don't want to do social media. And what I'm out here trying to say is, is whether you like it or whether you dislike it, you are actually doing yourself a disservice by not getting yourself out there. You really, really are. Even if you can't stand it, we're going to give you some tips today, how we can use AI to almost take you forward where you don't even need to be at the forefront of the business. But I'm telling you from a geographical standpoint, you are going to be hindering yourself. And that's how I just made a fantastic example. If you were to walk into a room and nobody knows who you are, you are already on the back foot. For example, now, if I walk into a room, I actually love it when people don't know me because I think, great, I'm just going to reinvent myself today. But if somebody does know me, they'll say, I love listening to your podcast. I love seeing your content. I saw you went to go and see Chicago the other night. How was it? And I'm like, wow, that's freaky. You actually do know a lot about me. And it then starts a conversation. And then that instant know, like and trust is already there. before you've even opened your mouth because they've seen you. So if you're sitting on the fence going, don't know about content creation, I don't know if I should be doing it, listen to what we're gonna say from NASA now in regards to AI and how AI can help you to become the best content creator. So there we go, setting it up. no, no absolutely. So I mean again, I'm not here to sell me but I mean right at the beginning I said I've always believed in mentors and coaches. I learned from the world champion squash players coach who told me do this and you will get really good. So I did what he said and I got, I'm not saying really good but was in top 20 in Holland which is half decent. So again, my martial arts instructor he said do this. And if you do that, you'll get really good. I got quite good. You know, I got to black belt. So so in the current space, our mentors, the people ahead of us, the people like Alex Hormozzi, Daniel Priestley, these people who are are multi multi kind of eight, nine for your entrepreneurs. They're saying make content. They're saying that if you want to if you want to do business with someone, they need to consume seven hours of your content. Yeah. So. seven hours of your content or 11 touch points, multiple files. So it's up to you. So if you want to compete and it is a competition, fortunately, you to get yourself out there. If you want to, you know, we don't live in an island. The world is joined up with people with relationships. So you just literally leaving yourself behind because the people who are picking up and making content, they'll just get more leads. They'll just get more connections than you will. Sounds a little bit harsh, but I'm afraid that's the way it is. Exactly. So NASA, let's help them, right? To feel confident, let's do it. So let's say that I'm a client of yours, let's just say, and I come to you and I say, NASA, I really, really don't feel comfortable on camera. I'm really shy. I'm an introvert. Also, I don't really have a lot of time. I've got a full-time job, but I'm doing investing on the side at the moment. m And I really want to get some investors. I really want to build my portfolio. How can you help me? What can AI do for me? Sure, okay, so again, there's two parts of this. So you said something very interesting. You said, I'm looking for investors. So if you wanna get investors, what you need to do is you need to create a persona, a reputation that you are safe with money. So when you get... And again, it's going to sound a little bit nasty, but I often get some younger people or new people in property coming and say, oh, you know what? I'm just starting out. I'm going to give you a fantastic return on your money. The standard sales pitch that they've heard from the training courses. it's never going to work because you're sure you're showing desperation. You're showing that you don't really have much experience and that kind of sales pitch is going to struggle. You need to put a cross to the other person that you're safe with money, that you understand money. In general, people who more money are older people who are more conservative with money, right? So the kind of content you create needs to show that you're a trustworthy person. So to begin with, it's all about planning what kind of content you're gonna make. Does that make sense? It does. I'm just going to play devil's advocate slightly though, because I think it's important for this podcast. You said something there that I do just want to come back on you with, which is I don't think it is just for people who are older though. I know many 21, 22 year olds, for example, who are fantastic entrepreneurs, brilliant with money. And I don't want people who listening to this, who are slightly younger, to feel like, oh, well, Nata's saying that it's only going to be trusted for people who are older. So I'd like to just go back on that a little bit. So I've not put myself, okay, I've not explained it clearly. In general, what I meant is that in general, when you're going for investors who've got large pots of money, in general, they'll be older people. In general, if you find, if you get someone, so if I think in my dress book, the people who've got a million, five million plus, they're all over 40, 45, right? You're gonna get cash sitting around. If you're to approach these people, and in general, you'll have younger entrepreneurs who are very good, and they're going to be going and approaching older people with money in general, you need to convince those older people that you're safe with money. Does that make sense? So that's from it. So there are obviously younger people who have money, but younger people who have large amounts of money, they'll be much more aggressive with investments because when you're in your 20s, If you lose 50 % of your net worth, you make it back. When you're 30s, 40s, 50s, you'll be a little bit more conservative. That was my point. Does that make sense? It does. Do you know what I think Nessa? I think it's all to do, and I've always said this, it's to do with sort of not just showing that you're safe with money, but also showing your experience with various projects. So let's just say that I'm 22 years old, just for argument's sake. I wish I was 22 years old. No. oh Let's just say that I am, it'd be wonderful. And I actually had done five projects, let's call it five flips. I'm young, I'm sprightly, and I go, your money is safe because... I can prove your money is safe because I have this proven track record behind me. So I think, for example, that compared to a 33 year old, which is my age, 33 year old, that was to say, come to you, to say, I have no experience in this. You've only just got me. You've only got my experience. I'm probably gonna go with the person who's actually shown the proven record, aren't I? we're violent. We're violently agreeing, actually. It's just that we're saying different ways. So what I'm trying to say, I mean, no, no, I'm saying exactly what I'm saying. So what I'm trying to say is in general, the people with money, I think will probably be older. In general, think the people looking for money will be younger. And so the person who is younger or the person looking for money, whether it's old, younger, they need to make the case and demonstrate. viability exactly the way that you said. So we're agreeing there, right? I'm not agreeing in the right way. So once we have the strategy showing that, I've done five flips, I've done this, I know entry, exit, securing funds, et cetera, et Now you have your plan, okay? And this is the most important thing, the plan. The plan is always that AI is a tool, okay? So now what we need to do is say, okay, well, what kind of content are we gonna make? So then we get to the point where we're gonna make content. If you're not confident on camera, there's a few ways that we go around this. The thing I'm going to say is that being brutal about it, if you're not confident on camera, the sooner you get confident on camera, the faster you move forward. I know it's going to sound nasty, but you need to get out there. However, that's nasty, I think that's a fair thing to say. Yeah, I mean, so yeah, and m so, but so how do we get around this? So the biggest problem with filming is, you know, I'm sitting there saying, uh might pick my nose, the lighting's right here or this and the other. So it's a headache trying to do that. Now, what we can do with AI, and this is which this is the more controversial part of the podcast, is we can do what's called an AI clone. So an AI clone is where We will take initial footage of yourself, Athena, with exactly the way you're looking here, with your red top on, this background. And we'll take like five, 10 minutes of film. And we'll also take a recording of about half an hour of your voice. And once we do that, then the AI is programmed with your likeness. That's called your likeness. And that becomes a digital twin. Once that's done once, we can then type in. whatever we want, we have to record authorization for both the sound and the likeness so that there's no fraud involved. And then once that's done, we can then create video on demand. So if we then wanna talk about an investment or a deal or whatever, you never have to film again. So the pain, if you like, the discomfort is done one time. Once that's done, we can then produce video on demand with you never having to film again. So the discomfort is gone, but then it's just a case of creating the content, putting the captions, putting a bit of B-roll behind it, and then sending it out. Does that make sense? Sure, Yeah? as you knew I would have. So my first question is this. Okay, let's just picture this for a second. Let's just say that we only ever had to record it once. So my first question is, is let's say that it's a picture of me right now in my pink top, the way I'm looking right now. Can you change the way I look? Because otherwise, isn't the content all gonna look the same? And let's face it, when you're looking to try and uh get through all the noise, You want to try and look as different as possible in each of those. So how do get about that? So the base look that we do is with one top and one background. We can change the clothes, but the easiest thing to do is after a month is you could do another recording in your car or you could change your top and do another look. So we can kind of change the looks, the effort to change the look is minimal. If you think about when people make videos, Don't think about trying to get a million views. Think about the fact that you want to get views from a few hundred people that are serious in buying things from you or doing business with you. So if you really look, I know let's pick on someone like Rob Moore. You so he does a lot of presentations. He always wears like two or three of the same tops. He's got these things really annoying where he kind of things like that comes across. But he's not there to... the Queen. McQueen thing or he's got his kind of a t-shirt on or whatever. He's not changing it up that much. But he's just presenting again and again and again. What I'm trying to say is that honestly, no one cares what you wear. As long as you're not looking complete idiot. And even if you do, people won't care because that'll be your look, right? People just need to receive your message and receive that message a lot to the point where you either say, I'm flipping it, I suppose I better go and talk to them or they'll tell you to F off. Literally, that's it. It's like you've got to be in your face and you got to get in your mind that I need to get my message to everyone. There's 60 odd million people in the UK. Right. And how many videos you get, you're not going to hit all 60 million people. Right. And again, for us, we want to aim for the top, as we said, top 10 percent, top one percent. Those people want to hit. So it's. I guess the summary is don't worry about what you're wearing. We'll make it look good for you. We'll change it once a month if you need to. But it's all about the benefit, which is we can now make video on demand without you ever having to film again. that make sense? Absolutely, and I think that's really fair thing that you just said actually I'm trying to refer it back to my own thoughts which is Somebody like Stephen Bartlett, for example just wears a plain black t-shirt now Would I still be interested in the content that he puts out? Absolutely, because I think that he gives value and what he says we're coming back to that RVC that you said earlier as well So as long as you're giving value you are a hundred percent correct. It doesn't matter what you what you wear So, okay, so let's go on to this notion. So again as your clients So you've now said to me, right, Athena, we are now going to clone you where you are only going to have to do this once. So let's say that I had a new deal that I wanted to talk about NASA. How does it work? Can you move my, can you move my lips to talk about something that I've never said on camera? Wow. So I could clone myself and literally speak on camera with my lips moving in time with it with something I've never said before. Yes. Wow. Okay. Here's my next question. And you know the question that's about to come out of my mouth, right? Cause it's an important question. I'm sure listeners are thinking you then have concerns around authenticity and you also have concerns around something being put out on social media or online to the internet where you look like you're saying it, but you've never said it before. And that could cause a lot of issues, can't it? Absolutely, so oh let's roll back, I think 10, 15 years when the concept of Photoshopping a photo came out. There's, know, with Photoshop, I mean, this is 10 years ago now, it's ridiculous with AI you can do, with Photoshop, you could have it where you could be made to look. like you were in a photo with someone doing something that you just weren't able to do. That technology has been around for, I don't know, 10, 15, 20 years now. Right. With Photoshop and where you could literally be made to kind of be sitting there at a murder scene with whatever, you could make it, make it look like that. So with technology, with anything, if people want to abuse it, they will. Yeah. And there's very little you can do it. So we've had it. I think there was a guy I think the money saving experts, something like that, someone deep faked him. It's called deep faking. And he made a video or they faked a video saying, listen, come and invest in this crypto scoundrel. And then those people were duped into it. exactly. So, you know, so this technology already exists. If you want to be nasty, you can hack things, you can do things. And whether we, and that's been around for many years already. You could do that five years ago. Yeah. So. The point is that if someone's going to go and be bad and hack you and this, that and the other, this technology has always been around and it always be around. Now, what do we do? what we do in terms of the clone, I'm hesitating here because I'm trying to make it really clear. We record authorizations from you, which our software, we use two main bits of software with four software that wouldn't need full authorization for where literally you have to log in click on something and talk and say hi my name is Athena I authorize you to use my likeness and then the same thing happens with the voice yeah and that's recorded yeah so we have that agreement and unless we have that we won't work together we won't make a clone I personally have that recorded for every single person I work with and in addition to that You know on Facebook, I'm quite well known in the community. I've been around for a while, you know I've interviewed Alfie Rob Simon's Uchi. I've got I'm not someone who's unknown and Never has anyone come out and said that I've deforted them never has anyone come out and said well He's created a clone and said something that I'm not you know happy with it will never it will never ever happen because any tone that goes out goes with my permission and my clients permission And I challenge you to find someone anywhere on my socials that has said otherwise. And the day it happens, you know, I'll say, well, hang on, that wasn't me. We'll address it immediately. Does that make sense? One is we record the authorization. The second is authenticity. I challenge you. This is my reputation. I don't need to make lots of money by reporting people. It's not who I am. Does that make sense? Yeah, definitely, of course. And was thinking more generally, Nassar, as opposed to you personally, I was thinking more about sort of that these things have happened. And actually, you just reminded me of when that came out for the money saving expert. I remember that that was in the news and also Lord Sugar, they cloned Lord Sugar to be talking, but they gave him I think they gave him like an Australian accent. Yeah, it like, you know, I get the biggest fraud that happens at the moment is when people are cloned, their Facebook profiles are cloned. Yeah. So I get quite a few people messaging me saying, you're doing crypto now. I'm saying, no, I'm not doing crypto. you talking about? Well, I've had this, that, that, that. So it's, you know, the idea for what happens, I'm afraid. unfortunately, when we're online, when, Since I think about 30 years ago, heard someone had found someone's credit card statement in the bin somewhere and cloned them and took loans against them. This stuff has been around for a while. Absolutely. Now, so I've got two final questions for you. So my first question is, is I suppose my personal only hesitation around this because I am still, still hesitating on it. I understand the benefits. I can see the benefits. I think it's an amazing thing. And I think for anyone who is looking to create more content, this is a fantastic opportunity for them. And quite frankly, I think that AI is here to stay and it's only going in one direction. And I do genuinely believe that. think we should all. come on board with it, absolutely. But here's my question for you. My only concern is I'm quite prevalent on social media. I love social media. I love being the face. I love putting myself on camera and just almost turning up as my authentic self to go, well, today I've got more energy. Tomorrow I might not have as much energy. Today I've got my hair up because I haven't washed it for two days. Today I've got my hair down because I might have washed it yesterday. Like I'm just me. I'm just all of me as it were. Yep. what I'm really scared about is suddenly what's gonna be taking over social media and taking over the world are all of these cloning images of people. I will be able to look at it and go, that's not even genuine. And what's gonna happen is that they're gonna clone all of these images, they're gonna schedule it all, and then social media no longer becomes social. It becomes this kind of place where people just go to sell businesses or schedule their reels. And I'm like, yeah, but where's the heart? Where's you within it? And that worries me. Yeah, okay, so it's a really good point. If it's okay, before I answer that, you asked me two questions before and I didn't answer the second part. You said how can people then put their deals across using AI and social media? Should I quickly pick that one up? It's really, really important. One of the things that I cover is, and everyone should do this, uh it's called the loom video. So if you guys are specifically people in property, If you have a property deal, yeah, if you have a property deal, what most people do, they put together a PDF and in an email, they send it across saying, hey guys, I've got this deal here, da da da. Instead of doing that, what you should do is put together either on a Notion page or like a simple PowerPoint and then put yourself, click on Loom or something equivalent and talk through it. Talk through that deal and say, hey guys, I've got this deal in Southend or wherever it is. It's BMV 20 % or it's this or this or. talk it through with your word, you will simply blow away the competition because nobody else does it. Everyone else is sending out a dual magnet or kind of like a PDF or whatever. And the AI part of it is you can just get AI just to talk through it. So if you do this guys, you will leave everyone behind. Literally yesterday 30 people in the room, no one's doing this. These are quite advanced property investors. yeah, just use Loom, just search for Loom online. to make a Loom video of what you're That's a great suggestion, Nessa. Lume is amazing. I've used Lume many times. Yeah, great suggestion. So in terms of authenticity, it's a really good question. When I look at social media, when I look at Facebook, what is my objective of being on Facebook? My objective of being on Facebook is to raise my profile, to build business and to make money. That's not what Mark Zuckerberg made Facebook for. Mark Zuckerberg made social media, made Facebook for people to sit there and just endlessly gossip with people. Right? Actually, that's not true. To begin with, he made it so that he could comment on which women were eight out of 10, nine out of 10, 10 out of 10. This is on his, this is on his, if you look at it. So now if you look at the movie, the social whatever, if you, the beginning of the social network, yeah. so when they first started that was the first purpose wasn't it to kind of say look that's where he started then he said okay that's not going to work. Well let's just kind of make more connections right so this is true right so that's the first model of it the social experiment it was in Harvard they were just rating women remember you've seen it right. Yeah so if you look at it so that's where they started then they said okay well let's just make connections and that's where it started but these guys don't like it when we use Facebook. in the way we use it. So I made my first 100 grand a line by messaging people in Rob's Groups, just DMing them saying, okay, well, are you interested in this? My objective with social media is to raise profile and to make money, right? My objective is not to sit there endlessly doom scourging and finding out, Athena's kind of got this thing here, Fred's got this thing. So with that in mind, what's the best way to do it? So again, this is... not me talking, this is Grant Cardone talking, Rob Moore talking, they're raising their profile, telling people what they're doing via social media. So in order to do that, the way to do that is to get as much content out there as possible. Now, some of the content will be more generic. Now remember that when we create a video of Athena, some of them we can go just with you talking, other ones we'll do some editing. So there'll be like a bit of B roll B roll is pre-prepared content where you'll have other things mixing in there. You'll have some music, you'll have some captions. So it's actually quite difficult to tell that it's kind if I were to show you five of my videos, there's no way you'd tell whether it's me or the clone. You wouldn't be able to tell because my family can't tell. My mom wouldn't be able to tell. So what you're doing is you're achieving the objective of getting more of your message out there with less time from you. Now with you being authentic with your hair up or your hair down etc you can still do that but that just adds as icing on the cake where all of the grunt work is done by AI because you need to consistently put the message out. So let's say for example you were going to say I'm going to come up with 20 benefits of people coming to your next retreat or you're going to say what are the 20 benefits of property? Why are girls coming to property? Why should they come? You're going to list 20 properties. Well, it's long-term wealth. can give it to your kids. You can do this. You can do that. Well, can either sit there and record that for two hours or you can type into GPT and say, give me this. uh You can check it over, put it in there and uh a day later, all the videos are there for you. It's really your choice what you want to do. That does sound interesting and I do understand what it is that you're saying also, which is for people who don't have the time to be putting this content out, or don't have the confidence to be putting this content out, it is the best way forward to go because it is still you. It's still you, it's still your face, it's still your voice, it's still your words technically that you have written to give to yourself. You're just speeding up the process. That's actually what it is that you're saying and so... of process and what we do on top of that is that when we then post it everywhere as well. So what you're doing is you're giving all of the posting, all the content creation side and the posting away and then we do that. then we'll kind of show you how to do it. You plug into tools, whatever. But again, right at the beginning we said, what are your tasks that make you money? Well, if you can delegate this part so you're getting... your visibility out there, but you're not spending more than 10, 15 minutes a week doing it. That's very powerful. I feel like a part two of this is coming, Nessa, I really do, because there's just so much that we could talk about, there really is. If I was going to ask you, just to finish this podcast, your last parting words for our listeners on this particular topic or on this particular podcast, what would be something that you would love to leave the listeners reflecting on? So I like to give people not my words, but people who are much further ahead than me. I was listening to Daniel Priest recently. The podcast he did with Stephen Bartlett, listen to it, it's so powerful. And he talks about the fact that right now the world is changing massively. When the human race moved from the industrial age, into the current age, is, know, people getting a job in IT. You know, there's a massive shift. We're now in another shift. We're moving from people being, you know, kind of a day job working for other people into the brand age. You need to think about building your brand. We create content, build your brand. You do not need to be a multi-million pound international conglomerate to to sell online, to make money online. You can do it as a one person band, one man band or one woman band. Rob Moore, he has a business that kind of does about one to two million a month. He has a hundred staff. Charlie Morgan has a business doing one to two million a month. It's online coach, kind of a sales coach. He's got 10 staff and he lives in his villa in Dubai. When I said this to Rob, Rob looked at me, he wasn't happy. You know, and this is the current world guys. Create content, create your brand. You may think, well, what have I got to talk about? You have. You have got something to talk about because Athena, you know, you're unique. Even though I make fun of your name, you you're saying, well, some people think it's an old kind of poster shop. Some people say you're great. You are totally unique. Whoever is out there is totally unique. No one can pretend to be you, Athena. No one can pretend to be me. Get producing content, get good at it, get your message out there. I promise you, your world will change, your life will change. And there's a huge opportunity. You don't need to advertise. You don't need to look at your obstacles. Just do this. I promise you, your world will change. This is not me selling you anything. I don't need you to come to me. I need you to go out there look at other people are far. better than me who are saying exactly the same thing. Does that make sense? it does. And you know what, guys, my parting words to you, just going off of what Nata just said, would be the key to all of this is consistency. It really is. So here's an example, right? There is absolutely no point, and I'm going to play sort of like a controversial thing here, right? I believe there is no point making the best reel that you've ever known to man that you've spent three hours on to only ever post once. To then maybe post again in four months' time. It is a waste of your time. Don't even bother doing it. Honestly. What you're better off doing is making 50 % kind of good-ish reels every single week, three times a week. That is going to get you more traction than doing one, one meal that took you three hours that's polished to perfection once every four months. Again, the podcast, when people ask me about podcasting, I'm like, the thing you need to know about podcasting is it has to be consistent. Guys, I show up for you every Monday, 7 a.m. Every Monday, 7 a.m. And that is why the podcast is a success. It's not because it's the best podcast you've ever seen. No, I'm not in some fancy studio yet. More news coming on that soon. But what I do do is I get great guests on my NASA. I am consistent and that's what it's all about. So if you take anything away from this today, it's about understanding how you can use AI, doing what NASA suggested, which is getting your list together and thinking, well, actually, what could I outsource? What could I do? What can't I outsource? and remaining consistent. That is what I want you to take away from today and to go forward with. So yeah, hopefully that helps. But Nasa, thank you so much for coming on today. Honestly, it has been wonderful. And slowly but surely, I really am coming around to the idea of this. You every time I speak to you, I'm like, yes, he is right. He is right. So I look forward to continuing this conversation with you more. The important thing to think is that AI is a tool. The central concept you already have is getting yourself out there, finding the most efficient way to make as much content, get your message out there. Right now, AI is super powerful. One of the things that I didn't mention is right now, AI is hot. Really, really hot. If you go and mention AI to anyone, people are all over you. You get loads of attention. It's an opportunity. So even if you're doing something that's related to AI in your property, you know, progressive are doing this right now. They're saying, OK, we're doing the first AI property, what's your face? I called them up and said, what are you doing? It's exactly the same event they're doing at the moment. They're to a kind of random AI kind of speakers in there. Mention AI in your marketing, anything to AI. People come to you much more right now. There you go. I love that. And that's how people are gonna wanna get in contact with you today. So where's the best place for them to do so? uh So Facebook I'm most well known on so I'll just give you the links to my Facebook page. uh Instagram I'm also on Instagram and uh yeah probably those are the two main ones so I'll just give you the links and you can post them on the bottom. that okay? Yeah, brilliant. But also, can you just say your name out loud? Because a lot of people just listen to this. sure. So NASA, NASA, and Ahmed HMAD. So search for that uh on Facebook. My profile is Knowledge to Clients. If you search for my name and that, that's where I've created content for years. And then on Instagram, I'm also there, also on YouTube. Wonderful, there we go. And as always, I am Athena Dobson, underscore official, girls in property as well on Instagram. Instagram is my usual hangout, just come and say hi and DM me. And then don't forget, I've got the girls in property community. NASA is actually in May gonna be coming on to do a whole session for the community, all about AI, which is super, super exciting. I'm so interested in this topic. I really am. And so I think that it's rife that we have this. So NASA is gonna be doing a whole session for about an hour and a half, all about it, and also live so we can answer any questions you may have. But in the meantime, enjoy hopefully the sunshine. Enjoy listening wherever you're from. Always drop into my DMs and come and say hi. And as I said, if you take anything away today, just be consistent. Start today. Best day to start was yesterday. Second best day to start is today. Remain consistent and create a plan. But yeah, NASA, thank you so much once again. And everybody have the most amazing week. Take care, guys. Bye.