Why Your Existing Skills Could Be Your Biggest Wealth Builder with Kylie Anderson

Ever sat with a cup of tea and thought… if I had to package up everything I know and everything I’m good at and sell it tomorrow… what would that even look like?

In this episode I sat down with the brilliant Kylie Anderson and we talked about this idea of asset intelligence. Not just property assets but the biggest one of all you.

So many women step into property believing they need more training or more time before they can start. But the truth is you might already be sitting on the skill sets confidence and value that could move you forward faster than you think.

Kylie shares how to look at your strengths through a different lens recognise what makes you valuable and start treating your knowledge and experience as something with real worth.

We also dive into branding intellectual property and how the way you see yourself can shape the wealth you build and the opportunities you attract.

If you’ve ever felt like you aren’t ready or you don’t bring anything special to the table this episode is going to shift something for you in the best way.

So grab your cuppa and tune in....

AND if you want to learn how to turn what you already know into something scalable Kylie is hosting a one day live workshop in Central London on Friday 23 Jan 2026.

Early bird tickets are £47 and spaces are limited to 25.

👉 https://theonlineedge.co.uk/ready-to-grow?am_id=athena3830

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Transcript

0:01

Good morning everyone and welcome to today's episode of the Girls in Property podcast. So feeling all the love and energy this morning. It's Monday morning and I am feeling pumped. It's really weird because a lot of people talk about Monday and they say, it's Monday and they have a lot of dread. But hopefully today, listening to this podcast, feed off of my energy. As Emma always tells me through my human design, I'm a generator. So hopefully you will get energy from this today and my guests as well, because she brings all of the energy as well. Just before we begin today's episode, I first of all just want to say thank you so much for all the loyal listeners who literally tune in every single week. I love your DMs. I love you messaging me, showing me photos where you're tuning in from. I love you sharing stories. So please continue to do that. And if you really love it, please don't forget to leave a review on Apple podcasts or Spotify as well. And then of course, welcome to all the new listeners. I know that this woman has the most incredible community. So I've got no doubt that we are going to be bringing in some really fresh voices and fresh listeners and ears today. So if you're new tuning into Girls and Property, welcome, welcome to the family. It's very dysfunction in the most beautiful way. I love to welcome everybody here and hope that you really enjoy today's episode. And as always, if you love today's episode and you therefore love listening to all the episodes, Don't forget, we also do have the Girls and Property Community. We've got over 130 members now. So please, please don't forget to get more information on that. If you want to have a conversation to know a little bit more about the calls that we do, the experts we bring in, the community that I have built on my exclusive Circle platform, just DM me the word community and let's have a chat about that one. So let's get on with today's show. Today is all about, gonna be about asset intelligence. Now a lot of you have probably seen that and gone, Athena, what the hell do you mean by asset intelligence? Well, do you know what? Let's actually unpack that and have a conversation today, which is going to be so exciting. So the person I'm about to introduce you to, I have known for some time and I have to say, I just love her energy. I was saying, she's the type of person in this industry that we can just get straight in with a conversation, even if we haven't seen each other for a long time. There's no sort of like surface level with us. It's just like straight in. deep conversation and I love that. I love that about the people that I meet within this. She's a huge, huge advocate for women in this industry through her iconic wealth for women and everything that she does. And I just really respect with her integrity and what she stands for as well in this industry. So without further ado, I'd love to have the conversation today with Kylie Anderson. Hey Kylie. Hello lovely and hello listeners. I think you need one of those cool frames so that we can take photos where we are listening in that says girls in property or something like that so we can you know when they do book shots and they take it around the globe with them we need one for you for a frame so we can take it wherever we are tuning in from. Yeah or a little travel toy or something we can put on our shoulders like I remember going on holidays once and we took this donkey with us and everywhere we went we took a photo with the donkey. So you need a Girls in Property logo, something we can take wherever we are and we can send photos back to you. I think that'd be fun. Yeah, some sort of mascot. Yeah. Yeah. thinking about hiring a green screen to go behind me as well so that I can literally just start putting stuff up on the green screen as well. So I want to, I want to look like I'm on holiday. I want to like, I'm warm somewhere. Oh. you so much for having me. I can't wait. of course, of course. And today's episode is going to be so great because as always with this podcast, I love talking about lots of different conversations. And I want to talk to all the new listeners today, as we were saying, who maybe feel like they don't have something to share right yet because they don't feel like they're in property. They don't feel like they have anything to add. And we are going to show them today that they are completely misguided in that and how much they actually have to share with everyone. And also for business owners listening today, anyone who's in business, let's really talk about this idea of services and how we can really use our assets, really take ourselves forward. So Kylie, before we begin today's episode, I want you to sort of take to the stage and sort of introduce yourself and tell everyone a bit about you and maybe something that people maybe don't know about you as well, which I always think is fun. Kind of how you became the Kylie Anderson on Iconic Women on stage that we see today. Thank you so much. You might regret saying that. You might find out some stuff you might not want to know. So some of you are probably just laughing at the accent first because the accent is Australian, but I have lived in the UK for over 25 years. I think I've stopped counting. And so I originally left the UK, left Australia because I thought I was pregnant. I found out I wasn't the second time I went. That's it. I want to go and do something with my life. And I got on a plane and went traveling and have a look back. And so I came over to the UK, obviously I love traveling. I got fully into London and being able to access everything so quickly and so fast. So I've currently done 45 different destinations so far. So ask me anywhere, I've probably been there. But I got into then obviously into having to pay for that travel. So I got into corporate sales and I started developing a really strong sales career and I worked across both recruitment and into real estate. So I actually built a real estate office in London with another guy. I was working for him. I wish I'd had ownership then like learning now. I wish I knew what I knew now. But basically I tripled his real estate office in three years. So I've got a real estate and property background in the UK. But then I realized that I was building someone else's business. And it was actually the National Achievers' Congress. I went to a conference and went, hang on a second. There's all these people out here making loads of money. themselves and I'm like and I was too busy heads up as I always say heads up bum down working for someone else and that was my turning point when I then started to look at the entrepreneurial space to go how can I take what I know how can I get out there and grow a business that allows me to travel allows me freedom and I started in the online marketing space so I started working with a lot of internet marketers I started selling other people's products and programs and then was like Oh, I like this, but it felt a bit to get rich quickie. You know, it's a little bit too culty for me. It was a bit like follow every the leaders and stuff. uh But I really had a passion for small business. So I was like, OK, how can I take these skill sets and then help small businesses grow? And that's how I got into doing what I do now, where I help small businesses grow and scale through using assets, developing online and actually just making more sales from there. So. fun. Yeah, I love that. It's so fun. Okay, so you sent me a challenge there. You were like, name a country and you've probably been there. Do you know one place I've always wanted to go to and it's been on my bucket list for the longest time and I still haven't been is Japan. Have you been to Japan? Yeah. through Japan once, that was it, just traveling. um Japan and Singapore, I've used to stopovers, but that's it. So Japan was always one where I was like, it's a bit closer to home. I can do it when I go back, but I haven't been back yet. Like obviously I wasn't meant to permanently stay so long. So I kept, it was funny, Vietnam and Japan were two that I'm interested in diving more into, but I always thought I'll do that when I'm based in Australia and it's easier. I love that. haven't based myself back in Australia yet. So yeah, it's on my radar as well. But yeah, it's quite cool though. I've got two cousins at the moment living in Japan and they love it. They're really encouraging like entrepreneurial and yeah, they make if you're really welcome. It's a beautiful place to live apparently. Yeah. So there you go. yeah, let's just park that thought because it's, somewhere that's been on my radar for the longest time. And I've always just loved, it's one of the, apparently, apparently it's one of the cleanest places you can ever go to within the world. And for me now living in London, I'm literally like, my God, like what is all this dirt everywhere that I see? So I'm just thinking, Japan and cherry blossom season with it being April. So yeah, love that. a lot of pride. Yeah, a lot of pride. Definitely, definitely. Okay, so Kylie, before we then jump into uh asset sort of innovation, know, development, all of that intelligence, I always start this podcast. And I know that you know this, and I know that you love that we start podcasts in this way with celebrations, because I think that you'll really love this Kylie. And I know that you'll understand this is kind of, you know, like we always say, don't we, that when we rush through life and we sort of go onto the next thing, and of course you host events and I host events and things, you sort of do this event or you do this workshop or you do this podcast or whatever you may do. And then you're already thinking, right, the next event, the next podcast, the next workshop. And I'm there, I'm literally there today thinking about my next workshop, which is happening this month. Whereas I've literally just hosted the party and my brain is already moving to the next thing. Yeah, rather than just sobering up and just enjoying the moment of an incredible party you threw on the weekend. Yeah. m we and I feel like as entrepreneurs, I know so many of us relate to this. So let's take a moment to say what we're celebrating at the moment. So what are you celebrating? So I would have to be iconic because obviously I've obviously created a conference, which I love. So it's an annual conference where we celebrate women and wealth. And I got sponsorship with NatWest. And of course, the first event we had lined up beautifully with NatWest went under because obviously that was the day that they did all the tube stripes. Everything got shut down. So I was just about to go on holidays after a good event and everything got cancelled and ruined. And so, but again, you're wasting things for a reason, don't they? So I redeveloped the concept slightly, twisted it, and then obviously put out literally only a couple of weeks ago around having the next event on the 28th. And we sold out within 48 hours for 65 places. So it went quicker and it went faster. So it was meant to be. So I'm just celebrating that at the moment, because it's going to be a packed house. And obviously, NatWest are going to love me because we filled out their venue. And it's really like, you know, when you've got sponsorship or you've got someone supporting you, the last thing you want is no one to turn up. So the fact we've sold out and we're oversubscribed is absolutely beautiful. So, but I am like you, I'm already planning next year, just for next year. It's quite exciting. There's some really great things. So I'm just celebrating that brand at the moment. I hung out with some, some really big players on Friday and they really challenged me to own my message around helping women become unapologetic. unapologetically wealthy and that's going to be my new phrase for the 20 for 2026. Okay, I've so much to unpack with you with this bit, right? This celebration I have to unpack with you. Okay, so number one is I've of course been to your iconic wealth women events and spoke on the property panel and hosted the mindset panel as well, which was fabulous. And thank you. But do know what I love about it? I love the energy in the room and people will hear me talk about energy all the time because when you're bringing different women together and of course it's through property, business, services, like it's just women, it's just women within services in the sector as it were, women of wealth and it's just the most wonderful thing and you know I remember somebody coming and sitting on the table because I hosted a girls and property table and I remember the night before she said to me she called me and she says, I don't think I can come anymore and I said why? She said to me I don't feel like a woman of wealth I don't feel like I belong in the room I don't want to come because I'm not a woman of wealth and I said to her I said Tell me what you think defines wealth. When you say you're not a woman of wealth, what do you think wealth is defined as? And she said to me, well, it's gonna be women with money. It's gonna be women who are really successful. It's gonna be women like this. And I said, who told you that? Who actually told you that's what it was gonna be? And she's like, no one. And I said, right, so you've just created this entire thing in your head that is now gonna stop you from going to this event and you're about to get in your own way. I was like, girl, listen to yourself. And she's like, Oh my God, you're totally right. I was like, first of all, I'm going to be there. You wouldn't classify me as a woman of wealth. You know, if you want to talk about money, let's just be serious in this. And she was like, Oh my God, you're so right. And I was like, yeah. And you know, she came and I asked her at the end of the day, I was like, so what do you think? And she's like, it was amazing. And I was like, exactly. Because it's about bringing women together. And when you're telling me and I, It's one thing to say it, Kylie, and it's another thing to actually put your money where your mouth is and actually action it. You are a woman who stands to bring women together. And I really respect you for that. I love that you stand for that. Thank you, sorry about that. And I think that's really powerful. So you've really touched on obviously one of my big passions there, because I hear that all the time. Like, and even when I went to call it iconic wealth for women, do you know the meaning of people said to me, are you sure you want to put wealth in it? And I was like, yes, because I want women to own their wealth, because wealth is not just monetary wealth is time wealth is being with family wealth is health. Like, so again, for me, but I have had so many people say that going or can't come to the event of not wealthy yet. And it's like, but that's why you should be there for starts. But also it's just like, when did wealth become so scary or uh not accessible to women? And it's like, this is what has to change. Like it has to change. Yeah. Totally. So I've got this new thing at the moment and it's brand new to me. It's only probably about, I reckon, six months. Maybe, no, probably less. Maybe five months old is in my head. So I've got this new thing where I am now unapologetically saying to people that I want to be wealthy. And I'm literally telling people that. So I'm saying to people, I want to make a lot of money. I want to be wealthy. I want to make money because this is why, because of the freedom and because of the fact I get to go traveling all the time and because of what I want to do with raising a family when I have one. This is why I want that. And you know what's been so interesting? People have been so wonderfully receptive to it. They've been like, I love that Athena. And I feel like because I've lent into it and because I'm now going forward with it. And of course, you know, we both have responsibilities with our own communities to lead the way we want the women to be. The women are now coming forward going, do you know what Athena, I want to be wealthy too. And I'm literally like, exactly. Isn't that absolutely amazing that you also want to be wealthy. And so I think it's such a wonderful thing. And I'm so glad that we are celebrating wealthy women today, which is amazing. So I'm going to pick you up on language as a coach as you would me. I know you will. Is not I want to be. What would you say instead? Yep, I am wealthy because you are in your own right. Now, obviously you're setting a different wealth standard for yourself. So you are you're raising your standard. You're raising your wealth limits maybe, but you're already wealthy. So I just want you to own that first. So I am wealthy, I am surrounded by wealth, I am surrounded by money, I have an abundance of money coming in because the I am bit is so important because that's when your body embraces everything that you say, whereas I want, it'll actually shy away from it. It's the opposite way around. you're so right, know, like I am. And you know, so this actually leads me into what I'm celebrating at the moment. So what I'm celebrating at the moment is this, um this weekend. I literally, um sorry, sorry, so I know when the podcast is going to come out. So this month, this month I hosted the um the girls in property winter party. And I remember I stood on the stage and this is my celebration actually is the event because I know that you do events as well, Kylie. And so I'm celebrating the party in itself. But speaking of wealth, I remember I stood on the stage and I did my speech and I said to the girls, I've never ever felt wealthier than this moment right now. with having all of the girls and the women in the room, because it was just a room of pure, real women coming together to have fun, dance, no agendas, no sales, nothing, just to bring us together to have that meaningful connection. And for me, I don't think you can actually get wealthier than that. When you bring a women, bring a room full of women together, where women say to you at the end of the night, Athena, I've never been in a room like this. I've never felt this way before. I've never been with women who genuinely just want to see other women win. I've never been in those rooms before. And I was like, that's because you're now in a girl's property room. And I'm so proud of that. And that's where I feel really wealthy. Yeah. And I love that because I remember a few of your women that come to the event because it's interesting because property women, think, tend to they stay in the property lane. And I know when they come to iconic, they said to me it was the first time they'd been in an event where they would never normally go to an all women's event. So I love that now you girls are building your network and you're building the girls and property group. But originally, especially when I first got started a couple of years ago, there wasn't necessarily that around. And it was like. And I remember a other girls go, we wouldn't have normally wanted to walk into a room full of women. We wouldn't have felt safe walking into a room full of women. So I really respect what you're doing because it's been needed in the industry for so long. And I think that, you know, I have fun because I love to cross pollinate and change and get you thinking around business and vice versa. And I love walking into your rooms because it makes me feel like that as well. It feels supported and environment where, you know, you can grow and develop. And that's what I love. But also just have bloody fun along the way. It's like... totally. when I just think having more fun along the way is just, yeah, that's my thing for next year is just way more fun, way more fun next year. Yep. Yep. So basically, like this year for me, 2025 has been an interesting year for me. Let's just say 25 has not gone the way that I actually thought it was gonna go. But I think, and I always say, but what I keep saying is that the universe didn't give me what I wanted this year. The universe gave me what I needed this year. Yeah. And I stand by that. And what's been so incredible about this year is my big thing is I want to have more fun. I want to be young and I want to be like, let's just have fun. And that's what the party was. We all got horrendously drunk. We all got, we all, we all dance the night away. We ended up singing karaoke at 2 a.m. And for me, I'm like, that's where business happens. Like that's where business happens. where relationships are formed. And I think that's the thing. think sometimes we can forget that, you know, yes, we're there to do business. Yes, we're there to open up connections and things like that. But really, we're there to connect on a level. And I think that's where for me, even at a Friday's event, the big thing for me is surrounding myself with women that I lift you up like 100 % of their to lift you up. there'd be a similar value. So I think that's a big thing for me. Like, you know, I want to be around the people that I value and that share similar values to me. And I know that you do and I know the network you're creating does. And again, I you know, iconic's the same. It's just, it's a different value space. And I think that's really key. One of the girls on the stage, um I'm gonna forget her name. That's terrible, but she's a Forbes, a 30 under 30. and she just talked about, goes, you just want to hang with people you like. I do more stuff where you enjoy it. And I was just like, she's so right, like just have fun. uh But you can have wealth and fun at the same time. And I think that's the thing for me is like we can have business, we can have whatever, but we're allowed to have money at the same time. uh And that was the big message at Come Out of Friday. You are allowed to be unapologetically wealthy, whatever that is for you. Yep. So. m talk about this idea of being unapologetically wealthy and how we are going to become healthy. So all the listeners are now going, right, Monday morning, I am fired up. I am pumped. We are wealthy. Not want to, we are wealthy. So Kylie, what's the first step in understanding this from asset intelligence? Talk to us. Yeah, so let me just explain what I mean by assets and intelligence. I think that no matter where you are, your background, the thing I used to see, especially in the property space a lot, was people would come into the property industry because they're learning or developing or thinking about getting into property or whatever they're doing, whatever stage they're at. But they would suddenly go, I'm a newbie. I adhere all the time. I'm new to property. I'm new to this. I'm new to that. And then I would get into a deep conversation and I'd say to them, what have you done in the past? Like, what's your history? And I remember talking to people that were project managers, they were engineers, they were salespeople, they were mums, you know, and I'd be like, so what about all that experience? Like you haven't lost that just because you've got into property. And whether you're sitting in a current job at the moment or whether you've got started or whatever, you don't lose the skill set you develop. So I think the first thing for me is start to really think about yourself as an asset. We don't value ourselves enough. And over the years, no matter what we've done, we've developed assets that could be, we're really darn good at organization. It could be that we're really good at sales and conversations. It could be that we're really good at bringing the right people together. And all of that information is so valuable in the property space because you need it. And obviously, you know, when you're trying to build your teams and you're trying to develop the properties, You'll then try and to fill some of those gaps potentially with other people that do something better with you. So I'm a big thinker. I'm a blue sky thinker, but I'm really strategic and logical. So now I've got a tech person that brings everything I want to do to light instead of me having to try and do both. So again, it's like really understanding the assets that you've already got on the table. We have so much knowledge, skills and information that other people want that we have. Hmm just where we're talking about events, like you've run some incredible events, there would be other people out there that would want to learn how to run incredible events like you do. Now I'm not saying go and create something around that at the moment. You've got enough on your plate with your mastermind and that, but it's the, sometimes it's the simplest things that we do that other people want assets. So in property, what I want you to think about is what's your story, what's your background, what's your history and experience. And how do you bring that through in relation to assets? Now that could be simply your social media assets. How are you bringing through your uniqueness into the property industry space? So why are you different to the next person that's doing property? So I think value and own for first your own zones of genius, I call them like the things that you're done good at doing. So that's where I would start first is really unpack yourself. Like who are you? What's your experience? What's your background? What's your history? What have you been through? What have you overcome? What do you love doing? What are you incredible at? And I always say, what's the thing that people ask you about all the time? So unpack that first and own that. Literally own it. Cause that is what makes you different to the next person that's doing property. So if you're raising finance, if you're looking at your next deal, if you're looking at positioning yourself in the marketplace, whatever you're trying to do, that's what makes you unique and different. Yeah, love that. And it's valuable. Yeah. So before we go on, let's just touch on that, Carly. So I think you just made some excellent points. first of all, I say this all the time to people. So first of all, the first thing I say to people is, I find that when women come to me, one of the things I get asked the most is kind of like top tips around, for example, uh how they should... address people in the room when they go to networking events, when they've got to say, stand up and speak for 20 minutes. Sorry. No, no, go back Athena. When they get asked to speak up and speak for 20 seconds to reintroduce, to introduce themselves, you know, they're like, I don't know what I would say. I've got nothing to offer. Let's just take what Kylie just said on board there, all the listeners listening to this, and let's actually set you some action steps, which is I want you to write down on a piece of paper or in your journal, wherever it suits you, where is it that it actually does resonate with you of your story and what you have to offer, what are your transferable skills that you have taken from the years and years that you have already lived and what makes you unique, that's what you should talk about because I'm telling you, you can either stand up and say hi I'm new to business, I'm in this room looking to connect with people, thank you very much, have a good evening or you could say hi everyone I'm new to property, just gonna tell you something really interesting about me that actually I've never told anyone before. I literally climbed Mount Kilimanjaro back in like two years ago. The altitude was crazy. This happened to me. People are then going to be like, my God, I want to go talk to that person about Mount Kilimanjaro. You then start that connection. You then start that conversation. And then from there, they can then go to tell me a bit more about you. And then that's how it works. So I love that we were just talking about different forms of assets and how we can actually bring assets together. So great example from Kylie. I really love that. And that example you've just given is beautiful because it shows your discipline, your focus, you challenge yourself out of your comfort zone. So again, there's so many other skills and assets that come from you just telling that story that someone else is going to hear and go, wow, she's really done that. Like that's a big challenge. So to do something like that is also shows that you've got a bit of gum. If you get up and go, you'll do something that no one else will try. Now, if I wanted to work with two developers, if they were exactly the same and someone did that, I'd go for that naturally go the one that resonates that challenges themselves a bit more. Because I know if something challenging comes up, what's going to happen? They're going to be able to work through it. So again, those little triggers, they're the they're the silent psychology triggers behind the scene that people are watching for. You know, how disciplined are you imagine doing Kilimanjaro like it would like the amount of discipline and training and that goes into it before they go is huge. So we forget sometimes those little stories and experiences. So I could turn around and say to you, and I've got over 15 years in corporate sales, in high ticket sales experience. So I can negotiate my way out of anything. So coming to bringing that into the property space is huge. So it means that if there's a deal on the table, or it means that if something's going wrong, I'm used to managing stakeholders. I'm used to having to smooth the past. I real estate agents are hated in this country. We're always the one in between the deals that normally are the ones that are getting kicked from both sides. So, but that means I've learnt a lot of patience. I've learnt a lot of like how to bring two different parties together when they've got two different goals and visions. So those sorts of skill sets are transferable in your new property journey. So you're not starting from you, you're never starting from you. And I think that was the big thing. And I learnt that from one of the guys that used to teach about raising finance. And he used to say, what is it about people that raising finance that suddenly forget they've got 20 years experience on the table? So use that first in your message, in your story, in your social. And then we talk about creating assets from there. If you choose to use assets to actually grow your positioning. So that could be simply a you just started around tips. Perfect. You could write a three to five thousand word mini book. that gives specific tips around specific things that then positions you as an expert in your industry. And suddenly you've got an asset, you've got a funnel, you've got a process where you're bringing people into your world and into your space that then can do some work for you while you're not there working 24 7. I love that. And also, do you know what I've learned and what I find really works well now is rather than trying to guess what your audience or your viewers want. And by the way, even if you've only got like 50 people who follow you, a hundred people who follow you, 200, whatever, that's still an audience of people that's still people that are interested in you. So what I did that was a massive mistake and I want you all to learn from me was I used to do it where I used to hours creating assets, hours and hours and hours creating assets. Okay. And what I used to do was I used to think, what would I want? What do I want? What do I think is valuable? And that's what I used to make. Don't do that. Please don't do that. It's a complete waste of your time. Instead, what I recommend that you do is asking people, what would you find valuable? What would you like to see? What content would you like to experience? What topics do you want to cover? Because then you literally have your chosen audience that gives you the answer to your question. And then you go, great, I'm now going to create the assets. to then give to you and that's actually what's going to be valuable to you to receive and then go on from there and there. That's probably how I would do it going forward. love that. And I always give them options. So I'm thinking about creating this, this or this. So again, you want them to answer you back in relation to the specific skillset that you have. You don't want them to tell you something that you can't create. So give them a choice. Say, look, you know, I'm sitting there thinking at the moment of creating a low end product around filling a workshop, or I'm sitting there thinking about doing a collaborative event, or I'm sitting here thinking about how to get sponsorship for an event. So I've got three topics I could do a short course on right now. And I put that up as a poll, tell me what you want me to create. And then by doing that, you also get the names of the people that are interested because they've got, yeah, yeah, yeah, yeah. Thanks very much. You've got a pre sold list or a pre list there to give it to as well. uh And then you go and create it. And as you know, whenever I create like proper courses or programs, I always sell first and I always sell before I create any content. It's always about creating the offer, the framework and the structure. then going out selling it before you actually create even your first module. So 100%, yeah. Yeah. anyone who's listening, who is property specific at this moment in time, just give you some ideas there guys. So let's say that you've got investors that you want to go and speak to. It could be that you speak to some of the investors and you go, when I create my investor packs, what are the main things you really want to see in there? What is it? Is it the numbers? Is it the market comparisons? You know, what is it that you really want to see? Because then when you actually bring the investor pack together, you're making what they have requested you to do as opposed to having all of this information that's taking you hours when they're just going to skip past pages one to five and go straight to page six. So I would try and get as much information as you can. And as we always now say, work, work smarter, not harder. What is it that they actually want is what I would say. love that. And then if you have a winning investor pack that gets you investment, you've got your first asset you could turn around and sell. So you could also then template that investment pack and turn around and sell it even if it's $7, $19 or whatever, that you are then positioning yourself as the industry leader who raises investment. So again, one of the girls told me, and it was really interesting, I've watched this girl locally come virtually out of nowhere in property. And she said to me, she said, it was really interesting. She said, you know, when you're raising investment or you want to raise funds and stuff like that. She said the bag biggest thing that I did was I positioned myself as an investor rather than someone that was raising funds. So as soon as she gave herself a title of investor, whether she invested in other people's businesses or not yet, it didn't matter. She was literally looking for a project to potentially invest in, but the positioning of her in that marketplace. has investors coming to her left, right and center to work with her. So again, remember we've got to position you as an industry leader. So imagine if you've got a winning template, you're positioning yourself as a leader in the industry over and above other people that haven't won investment yet. Okay, Kylie, so let's just touch on that because I know some of the listeners listening to this because I know their personalities are going to go, oh, I don't know about that. I don't know about that. I'm not, I'm not feeling, I'm not feeling that Kylie. So what would you say to somebody who's like, I don't feel like I am a, a leader in my industry. I don't feel that way. What advice can we give to them to get their confidence up? Yeah, so I think there's two things you're always a step ahead of someone else. So I was used to we always use this word on the online space of gurus and there's always gurus that are doing millions and blah, blah, blah, blah. But you don't have to be remember people follow your journey. So and what you do need to do is document some of your wins. We talked about wins earlier as document your wins document some of your journey, some of the breakthroughs that you're having because people are always watching. So no matter where you're at on your journey, people are always watching you grow. So, you know, I've had so many people and friends I know in the property space where they're like, we, you know, we've been doing this for a year and all of a sudden you get investment thrown at you sometimes. And that's cause they're actually watched your whole journey. They want sustainability. They want to know you're going to stay in the game. Are you going to drop in and drop out? So consistency is a big thing for me in the property space, especially because that's what they look for. They look for longevity. Are you here for a quick one? Are you just going to get in and get out or not be able to sustain or are you actually here for the long haul because you've got the commitment to grow a sustainable business down the track? So for me, it's little things. So remember, you only need to be one step ahead, but also just document some of the wins, document some of the journey. So it could be you just had the most amazing sales conversation or you you've got five deals on the go at the moment, whatever it is, document some of that because that will also start to position you as a leader. Because you've got to remember, no disrespect, but in the property space, there's probably about what? 85 % of the people that do property education and property coaching, but they never ever get their first deal over the line. It's got to be high, doesn't it? I don't know the statistics, so don't quote me, but I would say it's a very high statistic. Actually, most people never do their first deal. So again, it's like, even if you're just doing one deal, celebrate that one deal. Like be there because you're probably 90 % ahead of the rest. So. and I feel like when I say this to a lot of people, what they usually come back and they say, yeah, but you know, nobody wants to see just me sort of walking around putting letters through a letter box or what it is. Yeah. Okay. So if you used to think that Kylie, if you used to think that yourself, what can you say to help the listeners listening? Yeah, and I think, you know, there is a level of you've got to decide what's right for you. So I still won't document myself doing my lipstick. Like I'm just not that type of it. You'll never see me putting my makeup on on camera and doing that on social. It's just not my style. But what I will do is share the things that I think can impact other people. Like, and I will share some of my journey. I'll have fun, but I and bring my personality in. So when I was in Australia, I shared that I was sitting outside watching birds and amusing myself. I couldn't believe I was in nature just amusing myself with birds. But again, so I'll always share part of my journey, but I'm always thinking about what's the benefit to my audience. Like, but you'll never see me putting on lipstick or doing my hair or putting my makeup on on camera. It's just not who I am. So choose the thing you enjoy doing and stay consistent at it. That's the key. You'll find your own balance. Some people can document their whole, whole world in their whole space. I just can't do that. It's just not me. But you know what Kylie, this comes back to the original point which was about value. So what value do we think we'd be giving? let's say that you're looking to do, let's go with raising finance because that's the thing that people tend to come to me most. So for me, I was saying to my girls, my accelerator, you're looking to raise finance. I'm like, why don't you do like a top tip Thursday? So every single Thursday, you would give a top tip about why your area is the best investment area to do. know, girls have lived in their area for a really long period of time. I'm like, right. Why is leads the place that you want to put your money and invest? Why is it that your money is better actually in uh a property and using it in terms of money growing as opposed to staying in the bank? That's actually useful information. So when you're thinking about, what can I give? What value can I give? Think more from that perspective over putting your makeup on and lipstick that you're like, no, you know, but it's like, what's the value? Yeah, but what's the value that you actually bring? And I think if you keep thinking about this, And you know, this might help the listeners actually. I was working with my accelerator girls within my program, my course at the moment. And I spoke recently last week when I did my call with them about a value statement. And I said, right, let's write your value statements. And you know, they all came back and I've literally gotten to rewrite their value statement about 10 times and they absolutely hate me. Cause I keep getting them to rewrite it every single time they bring it back to me. And it starts with um who are you trying to attract or who are you trying to help? How are you trying to help them and why does it matter and you know, it's so interesting I sort of let them go off and do it the first time they won't mind me saying this if you're listening girls I love you dearly but you know, some of them came back and literally had chat GBT written all over it I was like, I'm not I was like, I'm not even going to review this for you come back when it's not chat GBT written Yeah, and I said rewrite this from your heart. I said, what are you doing? Write it from your heart and you know as soon as they came back and they wrote it from their heart. Okay, it wasn't perfect but it had their words written all over it. Yeah, and I was like, really, I was like, think about it. Why does what you do matter? And as soon as you can answer that, yeah, the impact of life, like why are you gonna be doing these things? So, exactly. when I do stuff like that, so I struggled to write. this might help a few people as well, because I struggled to put down my passion and vision and stuff like that into writing, because I'm not a natural writer. And I find it never sort of gets across me. So I'm always a voice recorder. So I voice note everything and I voice note it because it's me talking. And then it comes out in a way that I can then just kind of fine tune and put it in. So if you're not a natural writer, and voice note and I do use chat dvd but I could but I'll voice note it so I'll go I want to write something about this here's what I'm feeling because then I can get across my feeling in writing whereas when I go to write something it feels direct a bit awkward and a bit odd whereas when I talk from the heart it always comes out much more passionate so um yeah I use voice recording a lot for the stuff that I write because it's the only way I get it across in my messages yeah um because people go my god I didn't for that passion you're writing but they get it from when I talk So again, I'm starting to use dictating a lot more because then it comes across in the same way. Then people hear my voice. Yeah. So really, really, really good thing to do. Brilliant, Kylie. So if we go back to this idea of asset intelligence, then we talk about sort of like IP, you know, and people taking IP forward now, you know, what, first of all, if people are like, Athena, what's IP? How does it work? How can we really use it? Let's talk about IP. So we've now we've got this idea. What's the process? Yes, I think, you know, we use, you know, intellectual properties, just methodologies and processes or framework. So we're always in a culture of frameworks that really are memorable. So I always use Maslow's hierarchy of need as a really simple one, because pretty well everyone knows Maslow's hierarchy of needs. So and it's like, why has it been around for so long? Because it's memorable, it's used, it's logical, it helps people see a outcome and a process. So in whatever you're doing, you will be starting to get methodologies and processes and frameworks that have stuff that you're repeating. So it could be, how do you go and negotiate a deal? I can guarantee there's a framework that you're working to, even if the outcome is different or the conversation is different, you'll be working to a structure naturally. So most people work to structures naturally, but they don't realize they're doing it. And I used to do this in, I talked to a lot of coaches and therapists and those sorts of guys, Everyone's different. Everyone's unique. But always when you break it down, the things that you're doing, you're actually starting to do in a framework. You just don't realize all the outcome is different. So I could go and do a planning session with you. I have a framework and a planning session, but your outcome will be so different to the person next door. But the framework and the process I take you through is very similar. So in your business, I want you to start to think about where are you doing things over and over again that creates frameworks or templates or process. Because that's when you can start to turn things into intellectual property. So for example, the classic I gave around the template of a winning proposal, like that winning proposal could be turned into a template or a process and sold. That's when you start to create assets that then become your lead generation or your extra income or your additional income streams into your business or just positions you as an expert, something you can give away if you're talking, if you're networking, like have it on the back of your business card, something that a value that of people you want to track. So I did one recently with a girl that like I said, wanted investors in a particular area. Now that area is known for having the most disadvantaged tenants. So one of her things that she helps with is how can a landlord embrace the disadvantaged tenants and actually get better tenants, but longevity in their tenancies. all that sort of thing. So she created a quick guide on how to do that and embrace the area because then if people want to invest in that area, they've suddenly got something a huge value to navigate the council to navigate the different types of, you know, funding that's available to different people, the different types of tenants they get through. So now she's an expert in that field. She's an expert in the local area and anyone looking to invest will go to her guide first. Hmm. she's list building, she's list building with potential investors of that area. And then she's nurturing the relationship through. And that's the big thing is because, you know, so many people don't nurture relationships on a regular basis. And you know, I talk about this a lot. So you talked about before around, you know, if you're in an area and you want to nurture, 20 investors, have an actual nurture process. So we talk a lot about this when I sell high ticket office, I sell high ticket programs a lot. So a lot of people won't make a decision overnight. They need to get to know you. So create your own nurturing process. What does that look like? You know, how often are you going to connect with that person? You're not going to connect with them once. It's all about peripheral marketing. So have you commented on one of their social media posts recently? Have you connected them with someone of value that will help their journey? Have you sent them something of value? It could be a podcast interview that they might be interested in. So develop nurturing processes. Because most people don't need 20 investors, they need two or three. So where are you nurturing those 10 to get your three? But most people don't put the effort in and the next stage in to develop those relationships. They think they can go and have one conversation and that's their investor on board. um So for me, it's like create your process of nurturing and I do this not only for clients. So I have a club what I call a client hit list. I'm always nurturing about 30 grams with the clients always. But then I nurture speakers for my events. I nurture other people who have events and I make sure then I add value to them before I need them or vice versa. So, you know, have we swapped some stuff? You and I have done some really cool stuff together in the background, you know, and I value your friendship. And also we nurture relationships because we'll probably end up doing something together at some stage, but people don't spend the time nurturing good quality relationships anymore. They think they can turn up to an event and win. Yeah. Cough and I think that what actually happens, if I'm honest, is I think that... I'm not sure what happens, if I'm honest with you, and I'm trying to work it out. I think what happens is that people see people. do well online and on social media and then compare themselves and feel like they're not going as quickly as others and get frustrated at the fact that they are not achieving what they want to achieve in months. And I'm very honest with people and I say, listen, this is not going to take you months. This is going to take you over a year in order to actually achieve what it is you want to achieve. And in order to do so, you're going to have to do a lot of bloody hard work before then in terms of nurturing that. So for example, when I started off on my accelerator program, The very first question I asked every single person who by the way were in business and doing business and doing well. said, right, I need to see your CRM system. Where's your CRM system? Let's have a look at it. Let's build it. And 10 out of 10 girls said to me, they didn't have a CRM system. And I said, what? What? How can you not have a CRM system? Like who have you been speaking to? Who are you having conversations with? The amount of business people I talk to on a daily basis that don't even have the basics of a CRM in place. And I find that in this day and age from a technology, where we are in technology nowadays, you know, email marketing has been around for hundreds of years. It's got the best return on investment still. And yet people do not have the most basic CRM in place to connect with people. But so just just for anyone who's like Athena, what's a CRM is a customer relationship management tool. And with that, like it doesn't need to be, I'm not saying it needs to be email marketing and it needs to be on active campaign and MailChimp. I'm saying it needs to be in an Excel spreadsheet. have to die. Everybody starts with an Excel spreadsheet because what you then do is you write down everybody that you then want to follow up with. So you know, all those ridiculous business cards that sits at the bottom of your bag when you pick them up. and you have no interest in, they go into your CRM marketing system. Because then what I want you to do is I want you to take everyone that you meet and I want you to follow up with them and say, so wonderful to meet you last night. And make sure that they know that they've heard you. Love listening to your story, talking about how you took your children to football practice. Love how you mentioned that really golden nugget about your area. Thank you so much for sharing that knowledge with me. Make them feel seen heard and that chat GBT did not write the email. Yeah, unless you've always known it. Yeah, yeah. voice notes. And then from there, you can literally then build up that meaningful relationship. And don't get me wrong. If someone, okay, I'm just going to say this right. And Kylie, back me up here. I get a lot of DMs from women asking me to go for coffee. Okay. I get a lot of DMs being like, Athena, can I go for coffee with you? Now listen to me. Please don't be, please don't be offended. If I say no, if I do not know you and I haven't built up that connection with you. Another one, please don't be offended if you asked me to come on my podcast and we've never spoken before. Please don't be offended. The answer's no. It's because the people that I get on this podcast, I have relationships with that they make for better episodes, girls. Like I enjoy the conversations. So think about meaningful connections. How can you give value before you take, Kylie said it herself, before you take. What can you give and give first and then take after? Yeah. And also like you said, have that follow up process. I make all, so everyone laughs at me because obviously I'm a sales girl. I talk about online businesses and I build funnels and I do all of the strategic stuff, but all of my clients until they've hit their first six figures have a spreadsheet and they will laugh at me going, but we've got to see it. said, yep, great. don't care. want it visually in front of you. I want to know who you're nurturing. How are you nurturing? Where they come from and what type of contact and connection are you doing? because most people never get past the first contact. Never. Even like I said, they go and spend all these hours networking. They come home with business cards. They come home with data. Most people never get past the first connection. That's it. And then they're just forgotten and they moved on to the next person. So we are naturally, unfortunately, especially in the online business space, it makes me laugh. We are in the numbers game and most people go and think about more people, more people, more people. or more this, more that, more that. And I'm like, but you have enough in your immediate circle, in your immediate database, probably in your phone to do all the business you need for the next 12 to 18 months. But the problem is you don't nurture in any way and you don't, like you said, look at them like they're human beings going, well, what do they need? What did they do? How could I add value to them? How could we connect even deeper? Like We just treat it as a numbers game. And unfortunately, social has done that to a lot of us because we think we have to show up on social, be there 24 hours a day and seven days a week. And that's all that's going to bring us our world. I hate social. My social is terrible. And I've still done multi six figures in my business. I'm the worst. LinkedIn is the only consistency I am. you see, I'm rubbish at, I'm rubbish at, and this is the thing to be aware of, right? What is your playground? I'm rubbish at LinkedIn. I need to get better at LinkedIn, but I'm, but I love Instagram. So you got to think like, yeah. eh because of my sales background. because I come from corporate sales and recruitment, I built a lot of my profile in there. But also we work with a lot of business to business. So it makes sense for me to be, but I love LinkedIn. So LinkedIn for me is one of the most undervalued, underrated software platforms. because there's so much you can do to go. I always say it's like walking into a room of 5,000 people in a massive big conference and going, who's got this pain point? You get them to put their hand up. Everyone else steps aside and those people stay standing. Now you can have intelligent conversations with the 20 or 30 people you want in the room that have got your problem and you want to solve it for them. And that's how I use LinkedIn. So LinkedIn for me is a space to go, I want to know who's got a pain point or a problem. And exactly like you said, the simple thing around building an asset that says, okay, I'm a potential investor or I'm an investor in the area. You're giving away something of value. Put your hand up if you're interested. Now, suddenly you can start 10 intelligent conversations with the people that have signed up or shown an interest in it. So you're filtering all the rest of the noise out. Then do, then connect, then have conversations, then build the rapport. Like, and that's where most people don't use. It's like, It's like newsletters. Newsletters go straight to people's inbox. It's the biggest free asset you can do, but most people don't do it properly. Mmm, and you know what Kylie just to finish off with the last bit of value nugget that I really want to give for the listeners listening to this Do you know another one that I'm just thinking trying to help the listeners thinking of all the conversations that I have on a daily basis with women So so I you conversations that I also have as well, which is where a lot of women say to me I don't feel comfortable selling myself. I feel salesy I feel like it's very salesy and I don't like it and you know, I spoke to you Accelerator girls about this last week because we did a whole call around attracting investors and marketing and lead generation And I said and I'd love your thoughts on this. said ladies change your framework You're serving not selling and if you serve people instead of sell it That's how you then win every time And if you think about anything is sales, anything in a sales conversation is just problem solving. Like that's all it is, is like someone has a problem. So even an investor, an investor has a problem in the fact that they've probably got money sitting in the bank earning not enough for what they want it to do. They need to understand who to trust, where the deals are. They don't have time to find deals and they have no interest in doing that, by the way, they want to invest their money. So you need to solve the problem for them. So that's all you're doing is you're providing a solution to a problem. That's a typical sales conversation. So for me, in sales, all I'm ever trying to find out is where are they at now? Where do they want to get to? And then why the person that could potentially help fill that gap? It's a gaps analysis. I'm never selling, I never pitch my services, never call like, I just don't and I don't ever need to. Hmm. I'm really good at doing, so the big thing that most people miss in sales, and I will say this, if you're creating any type of content or having any type of sales conversation, the biggest things that stop people getting started in anything, whether they're buying your services, whether they're investing in you, is there's two things. They either don't believe in themselves quite often. So we think quite often people don't buy something because of the product or service, but actually a lot of the time it's will it work for me? So it's actually they don't have belief that the thing is going to work for them or it's going to come out okay, or they're going to de-risk and they're going to get their money back. So it's about will it work for them? And then the second thing is, you the right person for me to work with? And they're the two beliefs you need to shift. And if you shift those beliefs in your conversation, then someone will want to work with you, whether it's immediately or in the future. That's the biggest thing I see. So I see a lot of people run webinars. I see a lot of people. you know, run workshops to sell or speak on stage, but they never change the belief of the people in the room. And it's always a belief first, because if you don't, if they don't believe they can achieve what they want to achieve, or they don't believe that their investment will be safe or their investment will get returned, they won't invest with you. Beautiful, beautiful. Love that golden nugget. Fabulous. And you know what? I have loved today all about asset intelligence because I think it's so important to really have these conversations from a property and business perspective for everyone listening to really just broaden their minds and thinking bigger and thinking wealthy. I think this is what we wanted to achieve today. and especially with AI now, like we know AI is here and it's coming even more like Vishen, the founder of Mindvalley, said, you know, I cannot teach you anything about business that I've done over the last five years because business is tripling every three months. It's evolving and changing that fast. He said you won't recognize a business in three years. So if you're not evolving how you think, even in the property space, a property is a business, then you're missing out. And I was talking to Daniel Priestley the other day, and like he was saying, all service-based businesses are gonna become software-based businesses. People wanna implement faster. People wanna do things quicker. So start to think about your business as a system, a process. How can you onboard your tenants quicker? How can you... and get your investors even onboarded in through a process that's a work and then that's a system. Those sorts of assets you can bring to market, you can bring an app to a market in a week. That used to cost you 80,000. So you can imagine the shift in technology and that's where we talk about asset intelligence. You have so much value in your business, in your history, in your experiences that are going to become valuable to someone else. but you've got to start thinking systems process intellectual property assets, because that's where you're going to grow your business with ease in the next two to three years. But also you're just going to become so much more valuable in any marketplace you're in. So really, really start to think about your business as a system in a process. What intellectual property are you developing? And how can you help if you're like in a position like Athena is where you're helping other people start to then think about how can they implement faster? So what AI are you developing that they can go and implement or do things that they need to do much faster? So like I was talking to a sales trainer the other day, who's teaching sales training at the traditional way. And I said to him, said, people don't want the traditional way anymore. How can they practice on calls? How can they get feedback on their conversations? How can they learn quicker? How can they close deals faster? That's the intelligence of AI that's coming. Fascinating. is so powerful. Yeah, like we're working with uh a business that trains salons at the moment. Now, one of their biggest gaps in their marketplace is around numbers. They hate it, they avoid it. So they're building a platform so they can do the numbers really quickly, easy, analyze them with them, understand the treatments, profit margins, all within their platform, in their education platform. That's where they're helping their clients implement faster. Yeah, so there's really cool stuff going on. Yep. m so much as well, even from like hearing you speak, like I'm here and I'm like, oh, yes, this is make my brain like, move and grow. And I hope that's what it's doing for everybody else listening to this. Yeah. And you're thinking bigger, ladies and gentlemen, like you're thinking to yourself, what is it that I can do that Kylie and Athena have said today? What's my skill sets? What do I bring? What do I offer? And I think that'd be really exciting. um think problem solving. What problems are you solving for your audience or your potential investors or your ideal, anyone that you want to work with? What problems are you solving for them? eh property, what you become the world's best problem solver, you know, yeah, literally what's the problem? How do you solve it? Um, Kylie, I've absolutely loved today. I really, really have. And I want the women to know about iconic and I want the women to really move forward within these conversations and to bring women together really, really strongly within property and business. So where is the best place for people to find you connect with you, have conversations with you. Yeah, so obviously I'm more of a LinkedIn girl. So you'll find me on LinkedIn most of the time. Connect with me on there under just Kylie Anderson, you'll find me. Our business is the Online Edge, which is where we obviously help you. If you have got an idea or you want to create a program like Athena did with her Mastermind, we do that. That's what we do. We launch specialists in that regard. But and you'll also find the website around Iconic Wealth for Women, which is currently being redeveloped, but you'll find all our events and things like that on there at the moment. But yeah, after Friday, I'm in a massive brand shift over the next two weeks. So stay tuned. Very, very exciting. But yeah, best thing to do is just connect with me. Let's say hello, and we'll take it from there. That'd be awesome. Yeah. I can't invite you to the next event because it sold out. But there will be a waitlist. So keep an eye out for the waitlist on my socials because obviously there's another one coming in. I think it's a fourth of February, I think our next date is with NetWear. So there'll be another event then. So do keep an eye out for the waitlist, jump on the waitlist. That's the most important one you can do because then you'll get notified of upcoming stuff. Awesome. as always, ladies and gentlemen, if you want to get in contact with me, I am Athena Dobson underscore official and girls and property on Instagram as well. As I mentioned at the beginning of this podcast, if you would like to know more information about joining the community where we bring in incredible women like this within our sessions that have conversations to bring people together, to get them to think bigger, then please do come and find out information. We do two calls a month. On the first the month, we usually do around girls and prosperity business. Third Tuesday of the month, we do around girls and property. So anything property related. We recently had Motta Lizam coming on to do Raising Finance. We had Emma Fielding talking about flips. We've had Steph Taylor, who I know kindly knows, talking about HMOs. Like it's just the most fantastic place. And I feel wealthy and I am wealthy within my community and what we bring as a family together within this community of 130 women. Um, but a bit of credibility there? Steph Taylor are my million dollar clients. They launched with me. They were my very first done with your client, Steph Taylor, Stephanie Taylor. So I helped them develop rent to rent success. uh leave you with parting words for the listeners today. What is the one last thing you're like, do you know what, if you only listen to this at the end of the podcast and nothing else, what's that one piece of golden nugget? it's gotta be become unapologetically wealthy today since that's the theme we're on is own money girls like you're entitled to it you should own it you should embrace it and and as someone said the other day take as much money as you can off men and do the thing that you want to do that was Debbie Woskowski Debbie Debbie was go turn around and said I'm good at taking money off men that was her and she's done millions of dollars and she's raised millions of dollars she said learn how to take money off men which was brilliant. I love it. that. And for any women who also don't want to just take money off men and you want to build your own money away from that, you can also just do that. build your own. Oh no, it's all about building your own. She's built eight figure, three eight figure businesses, yeah, of her own. But normally to raise capital, your biggest investors out there are still a men. So embrace men to raise capital. That's all. Yeah. We are developing and actually it was really interesting because she's obviously on the invest her fund and the new platform that's coming out. They have so far secured 600 million to go to women founders over the next to how many years. Brilliant. movement, but at the moment you still need to raise money through men. So embrace it. So just take it off them, have fun and do your thing. Yeah. Love it. Thank you so much. Kylie, thank you so much for coming on the podcast today. As always guys, you're welcome. And as always guys, thank you for listening. Let us know where you're tuning in from what you're celebrating at the moment. Don't forget to please leave a review. Thank you everyone for listening. Everyone who's been here from day.to the new listeners. And I look forward to seeing you next Monday. Have a great weekend and great week. See you soon everyone. Bye.